Summer is a season where T-shirts are all the rage, and almost no one can’t see this item in their wardrobe. But even though this item looks similar except for the color and pattern, the price range is very different. Some cost tens of dollars and some cost thousands of dollars. But apart from the logo on the clothes, the difference between them is Is it really that big?
For example, a solid-color T-shirt. To be honest, maybe you can buy a really good one for a few dozen yuan. But those T-shirts that cost hundreds or thousands of dollars seem to attract more people to flock to them. What’s the difference? What is it that makes so many people orgasm? This is what I want to talk to you about today.
Take the LOGO T-shirt launched by GUCCI this year as an example. Social celebrities and entertainment stars are wearing it one after another. But looking at it, it seems like many printed T-shirts, with a logo printed on the white T-shirt.
But the price is much higher than ordinary printed T-shirts. The basic model is US$450, which is equivalent to more than 3,000 RMB.
The other one with the splash-ink effect is another $100, almost 3800RMB. To be honest, I prefer the cheaper one.
It also printed its own logo on a plain T-shirt. The price difference between the two T-shirts from BALMAIN and GIVENCHY is nearly US$500.
The feminist T-shirt from DIOR turned the logo into a slogan (5 words), and it cost 710 US dollars, almost 5,000 RMB. The visual difference between the two is just a different print.
If you say that the above items are very iconic and can at least satisfy your vanity after wearing them, then the plain tee below, which costs US$310 a piece, is really hard to tell after wearing it. How is it different from ordinary plain tees? If I didn’t tell you that it comes from VETEMENTS, a brand that has become very popular in the past two years.
To be honest, maybe if you go to the store and ask the salesperson, they will talk to you about how different their clothes are from others in terms of fabrics, designs, and styles. But in the eyes of ordinary people, The biggest difference is just the different brands.
And this is one of the most important factors that causes the price difference between these items to look similar. Although we can say how good the fabrics they used are, the same fabric, without this logo, may not cost more than a few hundred yuan.
But the word “brand” should not be underestimated. If it were not a “brand” and it was not so expensive to buy, perhaps everyone would be less passionate. What we see is how expensive these clothes are, but in fact the human and financial resources required behind them are the reasons why they are so expensive.
For example, in design, although what you see is just a print, the salary of designers of these luxury brands is not a small amount, and this also includes design assistants, designers and design directors. …..a range of fees.
As for marketing expenditures, do you think that the fashionable people you see all over the street wearing a certain hot style are all bought and worn by them themselves? Although it is not excluded to follow the trend and buy it, money will be spent on the early stage catwalks, advertising promotions, celebrity sponsorships, and social media celebrity advertising…
In order to satisfy everyone’s vanity of “the best is the one you can’t buy”, the output of a piece of clothing is not very large, and the cost of designing new models will increase. one more time.
And in order to ensure quality, many high-end brands basically do not say that they take their clothes to places in Asia where labor is relatively cheap for processing. Instead, they produce them directly in Europe, which is also more pleasant to talk about, so here The cost will double again.
Where do these kinds of costs come from? ? In the end, you have to pay the bill. Finally, there is the issue of tariffs. For example, the tariff on American T-shirts imported into China is about 16.5%, which means you have to pay almost more for a piece of clothing sold for 3,000 RMB. 500 yuan.
So, apart from these, how big is the difference in quality really?
Let’s talk about trendy brands that are much cheaper than luxury goods, such as NOAH launched some time ago bought a T-shirt for US$88 (about 600RMB), while its ordinary T-shirts usually only cost US$48 (about 330RMB).
It is said to be made of the highest quality cotton produced in the United States. It is made of 8oz, the best weight for T-shirts. It has good wear resistance and is not easy to deform. Anyway, it is a high-quality T-shirt.
Although the quality is indeed very good, let’s look at other brands 8oz T-shirts, such as the veteran CAMBER introduced before, their most classic 8oz T-shirts only cost about RMB 300.
The price of another American brand WELCOME STRANGER’s 8oz T-shirt is also the same $55.
Of course, if you ask whether there is any difference between them, there must be some, but the brand influence of NOAH is also a factor that affects the price, especially nowadays, the influence of trendy brands cannot be underestimated, even luxury goods are coming. The era of participation.
Although some are not expensive, you still need to pay a high price to buy them back because they are limited edition. Like this
Supreme and Comme des Garcons collaboration T-shirt, although the retail price is only 48 US dollars, it has long been sold out. Now a certain treasure has Selling for RMB 2,000+, you still can’t be sure that what you spent a lot of money on is definitely genuine.
A T-shirt from another trendy brand OFF-WHITE costs more than 2,000 yuan, but the price is not an issue. There is never a shortage of people who want to buy them home. Many styles on the official website are sold out. state.
Today we attach too many things to T-shirts. If we remove all the labels and all we want is a single product called T-shirt, how much can they sell for?
So, I went shopping on a domestic wholesale website. Of course, I can’t guarantee that the fabrics and styles of the following items are comparable to the ones above, but if I don’t tell you about them For the price, just by looking at the pictures you will think they are pretty good.
In fact, most of them will cost no more than 50 yuan, and some of the most basic styles and fabrics may only cost more than a dozen yuan a piece, and there are discounts for wholesale. . .
Of course, after writing this, I am not trying to tell you who is good and who is bad. I think it’s more important to have a good figure and your own temperament when wearing T-shirts. Otherwise, some people may wear thousands of T-shirts and others may not notice it, while some people may wear dozens of T-shirts and still look great.
You can wear thousands of T-shirts, or you can buy the most ordinary plain T-shirts. It doesn’t matter whether you eat trash or not, as long as you wear them happily, what do you think?
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