However, which companies can really win in the fierce competition in the field of professional attire? The answer is undoubtedly those large enterprises with super R&D and production capabilities.
Advantages of large companies in the field of customization
The “big cake” of the Chinese apparel market is indeed very large, but after segmentation, the market strategies for different categories are completely different. As far as China’s professional wear market segment is concerned, whoever has strong design and production capabilities will gain operational advantages; whoever has fewer intermediate links will seize market opportunities; whoever has various channels for publicity and information collection , the transmission ability will be strong.
Analysis of high-end road examples
Analysis believes that if the textile industry wants to take a dark road, it needs to pay attention to “brand culture”. The Jinhua Securities Business Department of China Galaxy Securities Co., Ltd., because it is close to Yiwu, the “world small commodity distribution center”, has been designed and manufactured by a small clothing customization company in Yiwu for several years. However, affected by the global financial crisis, a downturn in the securities industry ensued. The headquarters of China Galaxy Securities issued a notice, causing business departments in various regions to increase expenditures. The executive director of the business department of Jinhua Securities accidentally read on the Internet Bono Tailor, a business attire brand that pioneered the concept of “fashion customization” in the world. After browsing the brand’s website, he discovered that this company provides Business attire customizationThe service price is more reasonable and the product style is more fashionable.
What is even more attractive is that Bono Tailor is a high-end business wear brand positioned at corporate fashion customization. With a fashionable business and personalized style, we serve business groups and elites with personalized fashion clothing needs, and provide one-on-one door-to-door customized services. Bono Tailor has a research and development team composed of more than 200 senior technical and design personnel, who are constantly innovating in terms of clothing style design, fabric research and development, and accessory matching.
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