With the continuous development of social economy, business attire is no longer just a soft business card for companies, but has gradually become a must-have for more and more office workers.
Business attire is an emerging industry that declined in my country from the late 1970s to the early 1990s. It takes my country’s more developed rural areas as its starting point, starting from designing and manufacturing uniforms for hotels and hotels, and gradually gets involved in the field of professional wear. But at that time, the traditional concepts of compulsory uniforms and labor protection uniforms were deeply rooted, and professional attire as a new concept had not yet formed a market. At that time, there were only a few hundred companies specializing in the production of business attire in China.
Due to the rapid development of industry and the decline of modern cities, business attire is attracting more and more attention around the world. Almost all operators realize that wearing uniform uniforms by responsible personnel will inevitably increase the cohesion within the enterprise. Strengthen the sense of responsibility, help improve the overall style and cultural image of the company, and directly reflect the analytical strength of the department or industry and the momentum of the operators.
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The Yin and Yang of fashion
Nowadays, China is not only the world’s largest clothing consumer, but also the largest clothing consumer in the world. The world’s largest clothing consumer country. However, it has not become a clothing brand power. How to have excellent clothing and creativity, how to create high added value of clothing, and how to create an internationally renowned private label, these are all topics of concern in the field of Chinese clothing, especially in the field of Chinese professional attire.
As the initiator of “fashion customization” in the world, Bono Tailor not only serves business groups and elites with personalized fashion clothing needs with fashionable business and personalized styles. At the same time, Bono Tailor also regards small and medium-sized enterprises and institutions as the main service groups for “fashion customization” of professional attire and has carried out extensive business practice activities.
Wang Dan, market operations manager of Bono Tailor, believes that for companies to customize business attire, they must first choose a clothing production company based on their actual situation and purchase volume, and conduct a thorough analysis of the clothing company’s production strength, talent, service experience, employee quality and Do a comprehensive evaluation and analysis of consumer equipment. Because the classification of business attire is relatively single and the styles of clothing are also variable. Only those enterprises with strong consumer strength have the design capabilities of fashionable characteristics and multiple production lines with first-class equipment. They can not only achieve Small amount of consumption, more flexible production capacity of small batch diversification.
Companies must choose clothing companies with rich experience in professional attire design, production and service. Since the enterprise’s group customization needs are different from market wholesale, in order to ensure the quality and style of the ordered business attire, both parties must first conduct face-to-face communication and require the supplier to provide design plans and service plans at a professional level, especially for new customers. Special time requirements such as openings and celebrations must be arranged to ensure delivery time to ensure timely dressing. However, what the orderer should avoid is not to impose the personal preferences of the general managers of the enterprise on the production manufacturers and affect the design plan.
The design of business attire is a systematic project, which strives to achieve diverse styles and overall harmony. When discussing the plan, both parties should pay attention to: the coordination of job services and the venue, the wear resistance and washability of fabrics, and the clothing materials and styles should be accurately and accurately designed according to the work environment, work nature and work objects of the dress. Reasonable selection should take into account the impact of indoor, outdoor, high temperature, high temperature, dryness, humidity and other work environment factors on fabrics.
How to dress after get off work is becoming more and more of a problem, and different industries also show different characteristics. Wang Dan, market operations manager of Bono Tailor, said that administrative staff in agencies, banks, finance, securities, and enterprises must dress seriously. Because such a profession determines that the collective image represents a partial image in a few cases, reflecting the credibility of the profession itself is the primary responsibility of compulsory attire. Clothing should be mainly neutral to express your affinity and desire for communication and service. The style should be concise and the colors should be mainly solid colors. Clothing that is too fancy will affect other people’s mood, judgment and office efficiency. Such clothing is also very beneficial for adjusting one’s self-image, giving one a calm and measured psychological hint.
Personnel in computers, networks and some high-tech enterprises must show smartness in dressing, because in this industry, the collective wisdom and team spirit of cooperation are very important. Therefore, clothing must be able to express the independent personality of the wearer and expand the spiritual space. The first choice is grand and original colors. In the concept of Datong, it has a potential impact on one’s creativity. In addition, you can also use accessories to emphasize the splendor of the body parts to alleviate the sense of plainness and inject lasting enthusiasm into boring and continuous tasks. Whatever is the essence of appearance. You can have Li Zekai-style wardrobe: Swatch watch, 15 Hong Kong dollars “white fish” sneakers. But the creed must also be avant-garde: the greatest joy in dressing is freedom.
From the development of professional attire in China and the corporate theory of Bono Tailor, the pioneer of international “fashion customization”.It is not shameful to point out that in the future development trend of business attire, “fashion” is no longer a simple synonym. Only fashionable styles, fashionable customization methods, fashionable dressing styles and unique fashion products can lead the next season. trend.
(Volunteer editor: Wang Congcong)
This article is copyrighted by Guerlain Professional Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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