Related topics: Clothing Industry
Time: 2011-03-30 19:18 Source: China Clothing Brand Network
Professional wear is an emerging industry that developed in my country in the early 1980s , product categories include professional fashion, professional workwear, professional uniforms, special protective clothing, etc. With the decline of the professional attire industry, 80% of the nearly 1,000 clothing companies in Tianjin are involved in the consumption of professional attire to varying degrees.
However, due to the small scale, scattered structure, low professional level of Tianjin professional attire enterprises, weak design strength, and few well-known brands in professional attire, Tianjin has always been lagging behind in the national professional attire industry, and it is difficult to compete with Jiangsu and Zhejiang. The business attire in the area is in competition with well-known companies, making it more difficult to get promoted.
Faced with the rapid development of Tianjin’s economy, Tianjin’s business attire companies are forced to hand over large orders to northern companies due to their design capabilities and production capabilities, and are disappointed at the door of promotion. Therefore, it is urgent to speed up the development of Tianjin’s professional clothing industry. To this end, it is recommended that our city put the development of professional attire in Tianjin on the agenda.
1. Establish the idea of developing Tianjin’s professional attire characteristic industry, implement strategic shifts, and develop Tianjin’s professional attire industry cluster. At present, there are few central clothing brands in Tianjin, and there are almost no fashion brands that are well-known throughout the country. Under the current situation where China’s clothing strategic pattern has been formed, Tianjin Garment will have no way out if it fights hard.
Therefore, abandoning the “pots and pans” guides companies to focus on developing professional attire. It is a reasonable time when China’s professional attire industry is just emerging. Change the current situation in which small and medium-sized business attire companies in Tianjin cannot survive, starve to death, fight on their own, lower prices with each other, and engage in vicious competition. We should fully exploit the advantages of Tianjin’s old clothing industry base, guide small and medium-sized business attire companies to reorganize, and complement each other’s advantages.
It is recommended that the city consider developing a professional attire industrial park, seek policy support in terms of factory relocation and leasing, and guide enterprises to gather in the park to create a professional production base for professional attire in Tianjin.
2. Give full play to the role of professional institutions and colleges and universities, implement the separation of industry, academia and research, and independently create a professional attire cluster in Tianjin. Sponsored by the China Professional Clothing Industry Association and hosted by Tianjin Jie Niao Clothing Co., Ltd., the “China Professional Clothing Famous Brand Promotion Center” has settled in Tianjin Clothing Street and will be open for business on March 27.
The core has gathered the top ten leading brands and the top ten brands in the national professional attire industry, and brought the national professional attire companies and products to Tianjin. The core not only effectively integrates the excellent resources of the national professional attire industry, but also provides us with Tianjin The transformation and innovation of the professional attire industry provides experience in changing the economic growth model.
It is recommended that the city seize this opportunity to effectively organize professional institutions for professional attire and Tianjin Polytechnic University and other colleges and universities and scientific research institutions to form a cooperative alliance, effectively play the role of scientific research, colleges and universities and professional institutions, accelerate Realize the high-tech manufacturing and production model of professional attire, continue to provide mature designs, technologies, equipment, processes and standards for the professional attire industry, carry out research on the identity, comfort, functionality and professional attire culture of professional attire, and coordinate innovation. Collaboration and win-win.
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