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Coventry, UK will perform Chinese Business Wear drama
Source: Global Textile Network 2011-09-14 10:22:34
The “China Workwear Europe Exhibition and China Workwear Economic and Trade Matchmaking Conference” is independently sponsored by the China Workwear Industry Association and the Sino-British Business Development Promotion Association. “It will be held in Coventry, England, in April next year. This is the first time that Chinese business attire products will make an individual appearance at a European exhibition. It is also a solid step for China’s business attire to integrate into the world and move from processing and manufacturing in Europe to inventing in China.
It is understood that “China Workwear Europe Exhibition and China Workwear Economic and Trade Matchmaking Conference” is an exhibition within the “2012 British Workwear and Workwear Exhibition”. The British Workwear and Workwear Exhibition is the only professional exhibition in the UK’s annual workwear industry and has been held in the UK for 5 consecutive years. Exhibitors come from more than 20 countries, and have 110,000 distributor and retailer customer profiles, and have been featured in nearly 300 professional magazines. This time, the China Professional Clothing Industry Association and the Sino-British Business Development Promotion Association jointly collaborated to help Chinese professional clothing companies explore the European professional clothing market, especially as Europe is exploring external processing channels in Asia, including China. , Chinese professional attire companies have joined forces to expand European professional attire trade, which is an important measure for Chinese professional attire to go abroad. Therefore, “China Workwear Europe Exhibition and China Workwear Economic and Trade Matchmaking Conference” is the first direct connection between Chinese workwear companies and suppliers and foreign workwear brand suppliers, distributors, and retailers. It is an opportunity for Eastern workwear brands to find China. A route for suppliers, it is also an excellent opportunity for Chinese businesses to explore the update intentions of Eastern products in the industry. The European work clothes and business attire market accounts for about 2.2 billion pounds (about 22 billion yuan) every year, of which 450 million pounds (about 4.5 billion yuan) comes from the UK. In recent years, with the economic contraction in the East, European countries have begun to have strong processing and trade demands for Chinese professional wear companies.
As the highlight of this event, business docking is a major advantage of the China Workwear Industry Association and the China-UK Business Development Promotion Association in providing substantial business opportunities for Chinese workwear companies. Relying on the China-UK Business Development Promotion Association’s influence in the UK and Europe and its extensive business channels, it has established business docking channels for exhibitors in advance. While promoting brand and product planning, it can provide personalized services according to the requirements of enterprises. In order to create favorable conditions for Chinese professional wear companies to enter the European professional wear market for the first time, extensive publicity activities were launched for Chinese professional wear companies six months before the exhibition. The publicity scope included British central and British industry newspapers, professional magazines and professional websites. At the same time, it connects to the database materials of 110,000 customer sources. At the same time, professional public relations teams and partners such as large mainstream media in the UK will carry out extensive publicity and publicity for this exhibition. (China Clothing and Accessories News)
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