At present, the overall market size of China’s professional attire has reached 80 billion yuan, among which the scale of the professional attire group buying market of small and medium-sized enterprises and institutions is at least more than 10 billion yuan. The urgent problem that the small and medium-sized enterprise market needs to solve is to conduct clear segmentation and market exploration of the market. Under such circumstances, Baoxiniao Group, with its profound industry background and strong design and production capabilities, has taken the first step to create a fashionable business wear brand Bono Tailor, taking the lead in entering the business wear group buying market of small and medium-sized enterprises and institutions, and has already The international business attire field has a large customer base. . What are their guiding thoughts and modes of operation? What role will it play in promoting the future development of the industry? .
Ma Xiaoqing, director of brand operations of Bono Tailor, analyzed the current situation of the international business attire market in an interview with reporters: For a long time, the international business attire market has been in an intensive development stage. The specific expression is that although there are many companies and the total market size is not small, there are not many companies that can really create their own brands. The homogeneous competition in the industry is severe. Companies are keen on price competition and comparison, thus neglecting to improve the products themselves, gradually forming a homogeneous phenomenon of “one-size-fits-all”. The result is that the brand is hard to find and the added value of the product cannot be increased.
After several years of intensive cultivation of the international workwear market, Bono Tailor has gradually developed its own business wear brand. The brand operations director of Bono Tailor said that the key point for Bono Tailor to win the market is to promptly grasp the growth space of the fashionable workwear market, especially excellent high-end customers. Through careful guidance and fashion guidance to them, high-end demand has been created. Won market recognition.
As we all know, clothing is a highly competitive industry. The group buying business for small and medium-sized enterprises and institutions also faces various types of competitors, ranging from nationally famous brands to small central brands in various regions. However, Bono Tailor has always maintained its leading edge and leadership position in the industry with its clear brand positioning, high-end product categories, strong corporate background, and outstanding production strength.
The reason why Bono Tailor can gain a leading position in the competition of small and medium-sized enterprise group buying market mainly lies in the differentiated strategy adopted by the brand in many aspects such as positioning, design, technology and service. Homogenization is the most common problem in China’s market competition, causing hundreds of harms but no benefits. Bono Tailor fully realizes that in order to get rid of this inefficient competition, he must overcome his own uniqueness. The strong corporate strength plays a strong supporting role in Bono Tailor’s innovation. In short, in a word, only when the brand is strong can the market become more prosperous.
In the future, Bono Tailor will continue to rely on its strong brand strength, precise brand positioning and multi-channel development methods, and continue to invest more in the market to make Bono Tailor a leader in international business attire.
(Source of this article: NetEase)
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