“Tomorrow, our mood here will be like that of Shaxi, Guangdong 10 years ago. The casual wear industry has developed exponentially in the past 10 years. Who could have expected that 10 years later, professional wearWhat is the development of the industry like?” On June 29, at the press conference of the China National Garment Association’s Professional Wear Research Center, Jiang Hengjie, executive vice president of the China National Garment Association, lamented.
What kind of public platform does this huge industry with a market worth hundreds of billions of yuan need to exert its influence?
There are hidden worries in the huge market
According to data, China has an industrial army of 650 million people. There are 19 uniformed industries unified by national regulations. The annual market demand should be 1,000 More than 100 million yuan. Correspondingly, there are as many as 25,000 professional attire consuming companies in China, forming an industrial cluster.
However, in the face of the prosperous appearance of the industry, many problems can still be found: because the industry started late, professional attire has not been improved enough, and the company itself is still relatively weak in terms of talent, technology, and consumption concepts. , market standards and other aspects are different. The main manifestations are that the standard system is not perfect, and most clothing styles are copied; the design lacks creativity, the colors, styles, and fabrics are the same, and the iconicity is not strong; the comprehensive pursuit of high quality ignores functionality and applicability; the price is chaotic, and vicious competition is serious; there is Central protection, black-box manipulation occurs from time to time, and market operations are complicated and difficult.
“For our business attire company, the future development can be described as mixed. The good news is that after such a long period of development, we have begun to take shape, and we can do whatever we want when dealing with greater challenges; the bad news is that we have begun to take shape after such a long period of development. Various business attire companies do not form a unified market combination, but act in unison, resulting in unnecessary waste.” said a business attire entrepreneur.
Supported by science and technology and culture
With the rapid development of the national economy, professional clothing is more about fashion, comfort, environmental protection and health. Business attire once brought people not only a symbol of industry or status, but also physical comfort, psychological pleasure and cultural satisfaction. The “competitiveness of business attire culture” has caused the market demand for business attire in my country to expand rapidly. More clothing companies have seen the huge development space of China’s business attire market and have joined the ranks of processing and production of business attire.
“At the beginning of the establishment of the center, we have regarded technology and culture as the two major pivots to support the scientific and sustainable development of the professional attire industry, so as to promote the healthy, rapid and orderly development of the professional attire market. Leapfrog improvement. From focusing on the improvement of output and quality to gradually increasing attention to the application and improvement of high-tech.” Jiang Hengjie said.
In 2009, the China Workwear Expo, funded by Yihe Co., Ltd., a professional wear company, was built in Yangzhong, Jiangsu, filling the vacancy in China’s professional wear industry and providing a separate forum for the Chinese professional wear industry to discuss and discuss Studying the development history of China’s professional clothing, organizing and inheriting professional clothing culture provides an environment for reviewing the past and learning the new, and also builds a platform for mutual learning and internal exchanges between the professional clothing industry.
“As long as the history of Chinese culture is as long as the history of Chinese professional attire, China’s professional attire companies still have little say in the international community. This requires the whole society to devote more attention to the field of professional attire. “More attention.” Ma Jinfang, chairman of Jiangsu Yihe Co., Ltd., said, “A piece of fashion clothing only needs to consider the age group of its specific wearer, but the design of a business attire must take care of all employees in the company between the ages of 20 and 60. The fit. These factors require business attire designers to have richer design experience and social experience. In addition, compared with ordinary clothing, the technological content of business attire is also one of its major features. In the future, the development of business attire will not only enhance In addition to the control of popular trends, the scientific and technological competitiveness of enterprises will help China’s business attire peel off the old shell of traditional industries and embark on the path of high-tech industries rich in high product value-added.” After building a bigger brand, Jiangsu Yihe Co., Ltd. Chairman Ma Jinfang has positioned the industry’s continued advancement in technological advancement.
In 2009, a private enterprise from Jiangsu broke through the tradition of all National Day military parade uniforms being produced by factories. On the 60th anniversary of the National Day parade, it completed an important step for Chinese private service enterprises to improve their own development. breakthrough. After switching from the processing and production of large-brimmed hats to the processing and production of clothing, Castile Company regarded OEM production for major international brands as the main precipitate for later quality improvement. “From the perspective of the company’s uniform production history, we were only the first at that time, but from the beginning of uniform processing, we have adhered to the concept of ‘starting late, starting from a high point’, and focused on product quality from the beginning.” Li Zhiming said. In order to ensure the high-quality workmanship of the uniforms, they hired well-known pattern stylists from Germany to work in the company at a low salary of US$1,200 per day. The standard of “high-end technology consumes high-end clothing, and suit technology produces uniform clothing” has allowed Castile to gradually occupy the market.
Four-party cooperation of “industry, industry, academia and research”
It is reported that the Work Wear Center is the second major clothing category professional research center established by the China Garment Association after the Suit Research Center. At the end of 2008, the China National Garment Association announced the establishment of the “China National Garment Association Suits Research Center” in Changzhou, Jiangsu. The center has a total investment of about 200 million yuanOn the right, Pulingshi Group (Blue Leopard), a famous high-end suit company located in Changzhou. It is reported that after the establishment of the Suit Research Center, Blue Leopard will invest 5% to 8% of the annual sales into the Suit Center as research funds and set up a special account for management funds every year. Two years later, it will provide the research results to the China Garment Association, which will promote it in the industry based on actual conditions.
“Our positioning of the Work Wear Center is: an industry public welfare institution with self-operation and self-confidence in profitability. The Work Wear Center will be committed to creating a research base for the modern Chinese work wear industry and promoting the ups and downs of work wear. The healthy development of the industrial chain will establish a new image of China’s professional attire in the world and lead China’s professional attire industry to the world’s leading level.” Jiang Hengjie said.
According to reports, the center will adopt a flexible approach of “association leadership, corporate investment, joint research and development, effect optimization, corporate application, and industrial promotion” – the coordinated operation of “industry, industry, academia, and research” Mechanism; learn and learn from the traditional experience of traditional national professional attire design, technology and business philosophy; invite internationally renowned professional attire designers and experts in new materials, informatization, automation, etc.; in accordance with the “Enterprises with advantages in professional attire” As a central seminar member, we gradually accept the seminar members based on the principle that the research methods have different emphasis, the products developed have their own specialties, and the professional wear culture has its own characteristics. Through the coordination mechanism of the professional wear center, innovative resources are pooled and optimized to promote enterprise collaboration. Innovation, collaboration and win-win.
At the beginning of the press conference, Jiang Hengjie emotionally told the media: “As a public service platform for the business attire industry, we must make the Business Wear Center a reality, a solid one, a strong one, and a good one. With the purpose of promoting China’s professional wear industry to achieve new breakthroughs, through the implementation of the professional wear industry development strategy, we will accelerate the pace of building a clothing power.”
This article is copyrighted by Guerlain Professional Wear. Please indicate the source for reprinting. Thank you for your cooperation. !
Tag:
