“On the way to get off work, there are a lot of ‘Du Lala’ popping up?” Rong Xiaoyin, a white-collar worker who works at an IT company in Hangzhou, is not only concerned about Du Lala’s promotion philosophy, but also Du Lala’s dressing philosophy.
Pairing a printed shirt with a high-waisted straight skirt has always been fashionable for professional women. In the trendy film “Du Lala’s Promotion”, Karen Mok plays a dignified and sexy Rose. Many online stores have also taken a fancy to this business opportunity and have made a prosperous business selling fake celebrity clothing.
Recently, reporters also discovered that behind this kind of “copycat celebrity clothing” online stores, there is a complete industrial chain of copycat clothing. They can produce Du Lalaprofessional attire within 24 hours. .
With low price, white-collar workers seek out Du Lala professional attire
When searching for the keyword “Dulala clothes” on Taobao, 6,967 items immediately popped up. In addition, , as well as Durala bags, Durala shoes, Durala jewelry and other related products.
Wen Xuqing is a senior graduate this year and is about to work in a foreign company and become a professional woman. “Our company is a Fortune 500 company and has relatively high requirements for its professional image.” Wen Xuqing said.
When you first enter the workplace, the installation fee is a huge expense. “In the shopping mall, the price of professional attire can easily reach thousands of yuan, so I can’t bear to buy it.” Wen Xuqing thought of a way. “I usually go to the mall to look at new clothing styles or popular elements. Then I search on Taobao to see if there are identical or similar clothes. In this way, I can save a lot of money.”
Recently, Wen Xuqing has become obsessed with Du Lala’s same series of clothes. “The clothes worn by the actresses in the movie are all big-name brands, and they are all popular trends in clothing in previous years. For example, the sapphire blue dress worn by Pace Wu was the popular color in previous years.” When it comes to the clothes in the movie, Wen Xuqing is disorganized.
“I once bought 4 pieces of Dulara style clothes online, the price was 89 yuan and the high price was 312 yuan. The seller’s goods are in short supply, and one of them was bought during a flash sale. All in all, the stuff is pretty well received.” Regarding these results, Wen Xuqing is quite satisfied.
Close to celebrities, counterfeit clothing in online stores has become a “hot item”
“Xu Jinglei’s white dress was sure to arrive in 2 days, so girls who took pictures before, don’t worry, don’t I always urge you to send the goods as soon as they arrive.” This is an announcement from an online store that sells “Du Lala” clothing.
In fact, long before the “Du La La Fever”, the “Niu Li Coat” had gained a lot of popularity on the Internet. On spring mornings in previous years, Niu Li performed in a sketch wearing a pink coat. At 22:58 that night, a netizen posted on Tianya, claiming to have found the same coat on Taobao. Niu Li’s outfit has been reviewed by many netizens, and the final conclusion is: the dress is CHANEL and the coat is Prada. Immediately, some netizens said: Wait for copycats.
As expected, after the Spring Festival Gala, Taobao advertised “Niu Li Spring Festival Gala Coat” everywhere, ranging from “genuine purchasing agents” worth tens of thousands of yuan to “high imitations” worth several hundred yuan. sell.
Online stores have always liked to take advantage of celebrities and big brands, such as the same style of Lee Hyori, the same style of Fan Bingbing, the same style of Du Lala… You can only spend a few hundred or even dozens of yuan on celebrity clothes and big-name clothes. You can have it. “Today’s popular things change too fast. The style of a piece of clothing may expire after just a few wears. I don’t like the copycat clothes.” Many online store owners have captured this mentality of consumers.
“Selling counterfeit clothing requires a keen sense of the market and vision. When it attracts attention, in a short period of time, use the feelings and emotions of consumers to sell products.” Part-time operator of a store specializing in counterfeit clothing The seller, Ivy, is a marketing professional and knows this well.
Seller Ivy said, “The reputation of the seller directly affects the store’s business. No matter who the copycat is, quality is the key. Therefore, we will look for some manufacturers with relatively guaranteed quality.”
24 hours, an efficient copycat industry chain
Nowadays, online stores generally sell copycat clothing in two ways: spot and pre-sale. The pre-sale method must require that the production cycle of a copycat garment be as short as possible. Meng Ping, vice president and secretary-general of Hangzhou Hangpai Women’s Clothing Chamber of Commerce, explained the mystery in one sentence. “Counterfeit clothing is produced by small factories and workshops. They all produce according to orders. If you give them a sample during the day, they can produce a product that meets your requirements in the morning. I have also seen it with my own eyes. These factories have very high consumption efficiency.”
Xiao Li is also a benefactor of counterfeit clothing. “My online store only closed down in December last year. It dealt in some fashionable clothing and the competition was too fierce. At the beginning, sales continued to stagnate.” However, Xiao Li, who is quite business-savvy, noticed the benefits of the counterfeit clothing market. picture. “With Niu Li’s coats, Du Lala series of clothes, and some knock-off dresses, the store has become 4 diamonds immediately.”
Xiao Li’s main purchase channels are Sijiqing and some other clothing in Hangzhou. Retail City. “You can easily find factories that specialize in producing knock-off clothing. Provide them with order forms and samples. Generally, they can deliver goods in time. As long as they can provide photos, there is no need to doubt their production capabilities. Generally, we are all Place a few orders first and give it a try. If the sales are good, you will continue to place orders.”
“But…Generally speaking, these copycat clothing are products that follow the trend and are time-sensitive. “Vice President Meng Ping said. “If an online store wants to gain customer repeatability, it must rely on standard operations and excellent quality. ”
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