【】Professional attire, a term that people have never heard of more than ten years later, has now been infiltrated into people’s lives. When people walk into shops, banks, hotels and restaurants, and into government agencies, enterprises and institutions, beautiful professional uniforms, professional work clothes, and professional fashions come into people’s eyes, giving people a sense of novelty of the times and a sense of spirituality. and physical enjoyment. The great changes in the dress code of China’s working class all illustrate the benefits and progressive effects brought about by reform and opening up. After the birth of the People’s Republic of China on October 1, 1949, the Chinese people devoted themselves to the construction of socialism with unprecedented enthusiasm.
The attire of Chinese employees in the early days of liberation was partly influenced by the Revolution of 1911. At that time, the Mao suit became the main clothing of Chinese rural women. After the founding of New China, it continued to be the professional clothing of officials. At the same time, some variations of the Mao suit, such as casual wear and youth wear that were simplified from the Mao suit, emerged one after another during this period and became the main component of Chinese professional clothing. In industrial and mining enterprises, work clothes made of canvas fabrics (commonly known as rest cloth) have almost become a symbol of labor and welfare across the country. During the Cultural Revolution that began in 1966, there were many “Left” trends of thought. The clothing world at that time was called the “grey”, “black” and “blue” eras, with many styles.
After the beginning of the Cultural Revolution, as the propaganda team took over agencies, enterprises and institutions, the team’s green uniform became a representative of revolution, glory and nobility. The “Red Guard” attire, which combines green uniforms, armed belts, straitjacket shoes and cross-body bags, has become a popular trend. It is not only in daily life, but also in organizations, schools, construction corps, and literary and art groups. Clothes and coats were a kind of glory at that time.
During the ten years of turmoil of the Cultural Revolution from 1966 to 1976, China was not only in harmony with the international community in the ideological field, but also had no control over internal affairs in various fields such as economy and culture. Flow. “Left” ideological trends have brought China to the brink of economic collapse. China’s clothing field has stagnated in design, production and popularity, and professional attire is out of the question.
1978 , the Third Plenary Session of the 11th Central Committee of the Communist Party of China sounded the clarion call for reform and opening up. With the changes in people’s ideology, the sublimation of aesthetic concepts, and the improvement of living standards, especially the influence of the world’s fashion trends after reform and opening up , the dress of Chinese people showed a colorful and lively scene. National leaders personally wore suits to attend party meetings, taking the lead in the dress reform of the people across the country. At the same time, the establishment of China’s special economic zones has attracted investment. A group of foreign companies with traditional concepts and technologies have entered rural areas in mainland China one after another.
The introduction of traditional technologies has also brought them new concepts and practices in professional attire, which has brought great benefits to Chinese industrial and trade enterprises. In response, the rise of China’s economy has enabled the rapid development of Chinese industries, the enhancement of corporate economic strength, and the improvement of management concepts, especially the promotion of corporate CI systems. Chinese industrial and commercial enterprises have begun to have professional attire. Demand. Therefore, in a basic sense, without reform and opening up, there would be no Chinese business attire.
In the late 1980s and early 1990s, with the development of China’s economy and the introduction of traditional management concepts, especially hotels and hotels These window industries closed by reform took the lead in implementing uniforms in line with international standards, giving Chinese people a new experience. Later, my country’s more prosperous rural areas were taken as the starting point, especially Shenzhen, Guangzhou, Shanghai, Beijing, etc. Inland rural areas, as well as clothing companies in Jiangsu and Zhejiang, started from designing and manufacturing hotel uniforms, and gradually got involved in the field of professional attire. However, at that time, the traditional concepts of work clothes and labor protection clothing were deeply rooted, and as a new concept of professional attire, it had not yet been There is no market, and many people have not even heard of business attire. Most companies engaged in the production of business attire have vague ideas, lack of confidence, and exploratory risks account for a large proportion.
That At that time, there were only more than a hundred companies specializing in the production of business wear in China. In March 1998, the whole country paid attention to the China Works Wear Exhibition and the First Business Wear Design Grand Prix, which were held in Tianjin. The landmark exhibition made the industry Enterprises that produce professional attire were inspired. People who had never heard of the term professional attire for the first time in their lives began to think that an unexplored virgin land was calling to the entrepreneurs. From then on, professional attire was pushed into the mainstream. China The business attire exhibition introduced the concept of Chinese business attire in a comprehensive and systematic manner in China, and the concept of work clothes has since been updated by history.
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