Founded in 1998, the China Professional Wear Exhibition presented the nascent business attire to Chinese society in the form of an exhibition, which caused great alarm internationally and also caused a lot of confusion. The concern of the country. Since then, Chinese professional attire has been increasingly valued by the industry and business circles in China. After more than six years of hard work by the organizing committee, the rapid development of China’s professional attire industry has been promoted. A potential professional attire market has been born, and an emerging business attire market has emerged. industries from small to large.
As of now, China’s business attire has been separated from more than 40 major categories in China’s clothing industry and has become a huge industrial group with more than 20,000 companies engaged in it. A potential huge market has emerged. At present, a number of influential and well-known professional attire companies are developing rapidly.
In the late 1980s and early 1990s, with the development of China’s economy and the introduction of traditional management concepts, especially hotels and hotels, which were closed window industries for reform, they took the lead in implementing uniforms that were in line with international standards, giving the Chinese people a fresh perspective. Feel. After that, starting from my country’s more developed rural areas, especially those represented by Shenzhen, Guangzhou, Shanghai, Beijing, etc., as well as clothing companies in Jiangsu and Zhejiang, they started from designing and manufacturing hotel uniforms and gradually entered the field of professional wear. But at that time, the traditional concept of work clothes and labor protection clothing was deeply rooted. As a new concept of business attire, the market was still relatively vague. Many people had not even heard of what business attire was, and most companies that were engaged in the production of business attire were not very familiar with it. Blind and not very confident, the direction of consumption development is not very clear, and exploratory risks account for a large proportion.
The development of China’s professional wear industry is marked by the holding of the China Professional Clothing Exhibition. In the past few years, from industry planning to practical research, from holding exhibitions to building information platforms, the China Professional Clothing Entrepreneur Summit has been established; The China Business Wear Network and the “China Business Wear Special Issue” have become a platform for business wear companies to communicate with each other; the top ten leading brands of China’s business wear have been launched for the first time to establish a banner for the industry; the top 50 well-known companies in China’s business wear have been selected for the first time, setting the standard for the industry. The development of the industry has accumulated backbone strength; for the first time, awards were given to enterprises and entrepreneurs who have contributed to the development of China’s professional attire industry, encouraging and driving the selfless contributions of industry elites; for the first time, the top ten design designers of China’s professional attire were selected, focusing on talents for the Chinese professional attire industry , creating a new way to cultivate talents; for the first time, it organized Chinese professional attire companies to go abroad and visit Europe and Japan, providing experience for Chinese professional attire companies to learn from traditions.
With the grand opening of the China Professional Wear Exhibition in Tianjin, professional attire has since been pushed into the mainstream. It introduced the concept of professional attire in a comprehensive and systematic manner in China; the concept of work clothes has since been updated by history, and has encouraged and driven countless companies to embark on the road of professional attire consumption, ultimately making professional attire from the clothing industry 40 years ago. It was divided into multiple major categories and became a surging industry. As of the second China Workwear Exhibition in 2000, the number of Chinese workwear companies had soared to more than 10,000. As of the statistics of the third China Workwear Exhibition in 2005, the number of Chinese workwear companies has increased again, reaching more than 25,000. It is particularly important to point out that in recent years, a number of companies named after “XX Professional Wear Company” have sprung up like bamboo shoots after the rain. With clear business objectives, clear professional qualities, and clear characteristics of the times, they illustrate the characteristics of Chinese professional wear companies. Development has reached a new realm and stage from confusion to autonomy, from autonomy to self-action.
It is understood that China is the world’s largest consumer of professional attire and the world’s largest consumer of professional attire. According to statistics from China’s Ministry of Labor and Social Security, China’s current unemployed population has reached 670 million. If half of them wear business attire, based on low-standard average calculations, China’s annual business attire market capacity will be at most More than 32 billion yuan. Looking at China from a global perspective and looking at the market from a development perspective, business attire will be a new economic growth point for China’s apparel industry in the future. (Wang Yuemin)
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