http://www.texnet.com.cn 2010-08-02 11:00:36 China Textile Network Collection 
National collection exhibition display, brand An operating entity that integrates promotion, R&D, customization, and mass sales.
Aiming at the characteristics of the industry, integrating and optimizing resources, and leading innovation.
Business News on August 2 Sponsored by the China Professional Clothing Industry Association and hosted by Tianjin Jie Niao Clothing Design Center, the national collection exhibition, brand promotion, R&D and customization, and mass sales are The integrated operating entity “China Famous Business Wear Brand Promotion Center” was recently established in Tianjin. After more than half a year of preparation, the center came into being based on a large amount of market research and research on the problems, current situation and development trends of the Chinese professional wear market in the entire industry chain.
At present, my country’s professional attire market is booming, and the demand for professional attire in all walks of life continues unabated. Especially with the continuous stable development of my country’s national economy, industry prosperity and liquid investment develop in inverse proportion. According to information from the China Professional Clothing Industry Association, among the 113 professional standards in 8 major categories that have been announced in my country, there are a total of 1,989 occupations with more than 700 million employees, while the number of people wearing clothing is less than 30%, with hundreds of billions of people. The business attire market has yet to be explored. Especially looking at the current business attire market environment and market order, there are many problems such as disordered competition, lagging design, outdated consumption methods, and complicated sales methods that need to be continuously explored and solved. The promotion center of China’s famous business attire brands is a new invention based on in-depth research on the development of the industry and from the height of industry and innovation. It will definitely play a demonstration role in the healthy development of China’s business attire industry and at the same time, it will The “Ten-Year Development Plan” proposed by the China Professional Clothing Industry Association has played a great role in promoting the development.
“The promotion core of China’s famous business attire brands” is the creative core under a new concept. The path that China’s business attire has taken over the past decade or so has proven that business attire is not human packaging that can be explained by ordinary clothing design language. Considering the analysis of artistry, technology, functionality, applicability and fashion, business attire should be creative. The scope is a physical labor creation process with extremely high technological and artistic content. To this end, the “China Famous Work Wear Brand Promotion Center” will use the social and corporate resources of the China Work Wear Industry Association to organize a design R&D alliance through the integration and optimization of R&D, design, and consumption factors. At the same time, it will establish a “one-stop ” sales system. Especially by promoting mass-selling sales services, we create a new business attire sales model. Through the advancement of professional attire culture, the shaping of corporate image and professional attire customization are organically separated to form the inherent demand power of various industries and classes in society, thereby promoting the whole society’s attention and recognition of professional attire, and constantly improving the importance of professional attire. The social influence has created a hot demand for professional attire on a larger scale.
In addition, the promotion center also spreads a strong cultural atmosphere of professional attire, publicizes the historical evolution knowledge that improves the development of Chinese professional attire, promotes the historical process of the emergence and development of Chinese professional attire, and understands it through physical objects, pictures and film and television performances. The ancient Chinese professional attire industry did not become strong inadvertently, but was the result of the diligent struggle of thousands of professional attire companies and entrepreneurs. It was the inevitable development of history. Without reform and closure, there would be no Chinese professional attire. At the same time, the core also uses physical samples to display the four major product categories of professional workwear, professional costumes, professional uniforms, and special protective clothing. Let consumers enjoy culture through viewing, increase knowledge through display, get enlightenment through interaction with core personnel, generate purchase desire through product experience, and discover potential needs through innovative operating methods. The promotion center will also make full use of the advantages and characteristics of the China Professional Clothing Industry Association, which covers a wide area of production companies, and its member companies have a wide range of production and variety, to attract group customers. We use group customization, mass-produced sportswear, online sales, core order taking, and cooperation to meet the consumer needs of different classes, categories, and industries.
It is understood that the cooperation mechanism of China’s famous business attire brand promotion center is “with the association as the link, the store as the window, social service as the purpose, and the introduced business attire brands (enterprises) as the main body, forming a strict, A semi-strict cooperation alliance adopts flexible and diverse cooperation methods to focus on the R&D, production and manufacturing advantages of various places and enterprises, forming a positive interaction between industry associations and enterprises, building a convenient trading bridge between supply and demand, and increasing supply. link, reduce purchasing costs, and develop a new sales method in bulk purchases. The four exhibition areas of professional fashion, professional uniforms, professional workwear, and special protective clothing established in the promotion center will give full play to the window advantages and publicity advantages to attract the society Groups, procurement and other buyer resources, according to product competition, the cooperative alliance assumes production R&D and manufacturing responsibilities, so as to achieve complementary advantages of the alliance enterprises, mutual benefit, benefit sharing, achieve win-win, and contribute to the development of China’s professional wear industry.develop healthily and make greater contributions. (Text/China Professional Wear Industry Association)
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