In order to meet the acceleration of the two countries in promoting the international official Business wear image upgrade
In the 2010 China International Fashion Week, the design idea of ”personality-propaganda” is penetrating into the field of business attire. A trend of personalized professional attire has begun. Recently, China Nanshan Group acquired the Italian DELLMA brand and launched the DELLMA fashionable professional custom-made clothing brand in the international market. It claims to bring a “big upgrade in personalized fashion” to the professional attire of China’s professional white-collar workers, especially those in the financial field.
One-stop high-end customization service reflects international quality
DELLMA, founded by the famous Italian suit designer DELLMA, has been targeting upper-class officials, entrepreneurs, bankers and other socially successful people and senior officials since its listing. administrative officer. After the 1970s, DELLMA gradually developed into a collar brand including a series of products including suits, trousers, shirts, ties, etc. According to a DELLMA spokesperson, the support for DELLMA’s comprehensive launch of China strategy comes from the one-stop customization service produced by Nanshan Textile and Clothing Co., Ltd., a subsidiary of Nanshan Group, which ranks among the top 500 Chinese companies. This service completes a complete industrial chain of “high-quality, high-end” textile clothing from Australian-bred ultra-precision wool raw materials to combed top processing, from Italian fabric research and development to worsted fabric production, and product research and development at the forefront of science and technology. , strong marketing and service system. The European elegant style from Italian designers, the rigorous workmanship of German designers, the classic noble temperament of Swiss designers, and the romantic feelings of French designers are all combined into DELLMA, a characteristic brand that combines international fashion and culture.
DELLMA will bring more fashion to business attire
In China, the general impression of professional attire is rigid and gray. Even professional attire for positions such as flight attendants are boring and formal, more strict and less fashionable. , greatly reducing the charm of the profession. In Italy, a major country in clothing design, the situation is quite different. Both men’s and women’s business attire can appropriately show sexy charm and greatly release people’s personality appeal. It is understood that DELLMA from Italy is taking the path of high-end and cutting-edge. From style to shape, from color to style, DELLMA embodies more fashionable elements and is a trendy business attire that is rare in the world. Investigation and analysis show that even if it is business attire, more young people still like to wear nervous and lively clothes, because their special occupations restrict their mood most of the time, so fashionable business attire can make their work more important. Life also has a touch of color. Clothing industry experts say that DELLMA may become the preferred brand for business attire in the future, and the happiness index of civil servants across the country will also see a major change as a result.
“Customized clothing is common. We hope to completely change the boring status quo of China’s business attire by creating the international brand DELLMA and truly create an international brand of fashionable business attire customization,” Song Riyou, general manager of Nanshan Textile and Clothing Company, emphasized.
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