Recently, the 2011 China International Tourism Clothing and Accessories Expo, jointly held by the National Tourism Administration and the people of Jiangsu Province, was grandly held in Suzhou. There are 12 major activities and 65 series of supporting activities in this cyber event. The major activities include: 2011 China International Tourism Professional Wear Creative Design Competition and China Tourism Professional Wear Exhibition Contest, 2011 China International Tourism Clothing and accessories exhibition.
At the Cyber Expo, Shao Qiwei, Director of the National Tourism Administration, Shi Heping, Vice Governor of Jiangsu Province, Du Yuzhou, President of the China Textile Industry Association, Wu Wenxu, member of the Party Leadership Group of the National Tourism Administration and Director of the Department of Planning, Development and Finance, Jiangsu Provincial Tourism When Wang Yonghong, director of the bureau, visited the Zhenjiang Tourism Clothing and Clothing Exhibition Area, he became very interested in the exhibitor China Workwear Expo, a clothing and clothing tourism brand with a novel and unique form. They had a detailed understanding of the establishment and operation of the expo. , promotion process, and encouraged Yihe Company to be eclectic, pay attention to extension expansion and industry extension, do a good job in tourism industry operations and brand exploration, and create a more popular and attractive tourism brand in East China and even the whole country.
In this Cyber Expo, Zhenjiang City organized the national 3A-level tourist attraction Yihe China Work Wear Expo, the four-star tourist hotel Shuguang International Hotel, Jurong Hotel and other enterprises to participate in the 2011 China International Tourism Work Wear Creative Design Competition, China Tourism Professional Wear Exhibition Competition and China International Tourism Clothing and Accessories Exhibition.
At the Cyber Expo, relying on Zhenjiang’s 3,000 long-term humanistic history and distinctive industrial characteristics, Zhenjiang exhibitors stand shoulder to shoulder with internationally renowned tourist attractions and tourist hotels, and stand out, relying on creative design competitions, professional model T-stage shows, and on-site Theme pavilion displays, promotional CD-ROM displays, etc. comprehensively demonstrated the highlights and achievements of Zhenjiang’s tourism clothing and clothing development, which attracted praise from all sides. Yihe Company was awarded the “China Professional Wear R&D Base” by the organizing committee. Yihe Clothing was awarded the “Recommended Brand of China’s Travel Clothing and Clothing”. The scenic costumes designed by Yihe Professional Wear Expo also won the “Excellence Award in the 2011 China Tourism Professional Wear Exhibition Competition”.
Yihe Professional Wear Expo, a national 3A tourist attraction, is located in the Yangzhong suburb of Zhenjiang. The theme exhibition hall in the scenic area covers an area of nearly 10,000 square meters. Taking the development and evolution history of Chinese professional attire as the main line, it has set up “Modern Pavilion”, ” The three themed exhibition halls “Modern Pavilion” and “Future Pavilion”, through independent perspectives such as professional wear research and development, consumption and display, can better inherit the long-term historical civilization of the Chinese nation, show the splendor of contemporary China’s tourism industry, and integrate high-tech , new materials are used in clothing research and development, becoming a pioneer in China’s tourism clothing and clothing industry. Since the opening of the exhibition hall in 2009, it has received widespread attention and love from international and foreign tourists, including diplomats from many countries stationed in China. It has been praised as “China’s professional wear brand” and China’s professional wear expo. Yihe China Professional Wear Expo – this independent industrial tourism brand is connecting, promoting and expanding the vast tourism market with unprecedented momentum and intensity. (Jiang Yunfeng, Planning and Development Department, Zhenjiang Municipal Tourism Bureau, Huang Feng, Yangzhong Yihe Professional Wear Expo)
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