A few days ago, Gansu Satellite TV’s top fashion column broadcast two consecutive issues of an interview with Mr. Huang Yuenan, the inventor of the clothing password customization method, “Clothing Customization Has Fallen from the Altar.” After being uploaded to the Internet, many netizens questioned whether it would allow ordinary people to Will custom-made clothing, which is astonishing and unimaginable, “fly into the homes of ordinary people”?
Savile Row (Savile Row) in London, England has always been regarded as the altar of men’s customization. It is said that the word “Bespoke” in English was born in Savile Row, and the Japanese happily pronounce suits as “Sebiro”, which is homophonic with Savile Row. Although only 54 tailor shops around Savile Row can call themselves Savile Row tailor shops in the UK; although there are only about 10,000 men in the world enjoying Savile Row’s custom services, because they include Napoleon III, Tsar Alexander II, King George V, the Duke of Windsor and Churchill, including royal relatives and dignitaries, so Savile Row has become a representative of junior tailors and a synonym for an industry. 
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It is reported that in the tailor shop on Savile Row, apprentices with rich experience will be responsible for the customer service. The body structure is carefully measured, and the requirements for each suit detail are asked at the same time. Then they work together to select the color that the customer likes from many high-quality fabrics, and then it is handmade by a skilled tailor, and then goes through 3 times. After fitting, modification and long waiting, a tailor-made and relatively fitting British suit can be delivered to the customer’s hands.
From the demise of the Savile Row tailor shop in 1806 to the present day, the world has changed dramatically, but the traditional tools used by Savile Row tailors are still just scissors and tape measures, sewing machines and electric irons. On average, each store produces less than 300 customized suits per year. Although the price of about 30,000 yuan may be nothing to the emerging poor class, the limited services that may not be available if you go all the way to Savile Row in the UK discourage most people.
Will the tailor shops on Savile Row also look deserted? The highbrow customization of clothing has also led Henry Poole & Co. to send tailors to several stores around the world to serve humble customers in other places. However, in the face of the increasingly powerful team of poor people, this is obviously not enough. Secondly, with the development of the economy and the improvement of people’s living standards, more and more people have the need for customized personalized clothing.
In the interview, Huang Yuenan, general manager of Model Men’s Wear, said that clothing customization only needs to step down from the altar to meet the needs of the times. Our Beijing Kushen Clothing Company has customized professional attire, we have the ability and should provide customized clothing services to individual consumers, and we must strive to build stylish men’s clothing into a Chinese customized men’s clothing brand.
In fact, in the eyes of Huang Yuenan, who has been working in the group Business wear customization for 16 years, clothing customization should also keep pace with the times. As long as modern high-tech means are fully utilized, manual customization is completely unnecessary. Personalization and high quality can also be achieved.
It is understood that Beijing Kushen Clothing Co., Ltd. is the holder of industrialized volume data seamless interface technology (eTailor technology) and the creator of the password customization method for online clothing customization systems. Kushen Clothing Company has not only upgraded clothing customization from traditional hand-made manufacturing methods to industrialized customization through the integration of informatization and industrialization, but now also uses the Internet to upgrade traditional stylistic clothing into password customization, using electronic With the booming business and the increasingly personalized clothing consumption, a brand network has been established and online customization has been carried out.
Using the password customization method, customers only need to provide 3 common sizes to choose a model to customize. For example, for customized shirts, you only need to provide height, shirt collar circumference and net bust circumference; for customized trousers, you only need to provide trousers waist circumference, trouser length and net hip circumference. Customers can measure these sizes by themselves without the help of others. After the customer selects his or her size, the model network will cut the items according to the pattern corresponding to the size, thereby realizing the industrialized production of customized clothing. 
In addition, there are designers who go all over the world to purchase high-end fabrics. The limited production of a fabric not only ensures the nobility of customized clothing, but also makes the customization process more complicated, the quality of clothing is more guaranteed, and the cost of customization is lower, allowing more men to enjoy the fun of customization and making up for the loss. A pity for Savile Row.
Due to the technological innovation of Xingpai men’s clothing and strict requirements on quality, especially the quality of raw materials such as fabrics, Xingpai.com has achieved rapid development in less than two years since its establishment. It also won the 2010 Diaoyutai State Guesthouse. One of the “Top Ten Emerging Brands” of textile and apparel was rated as an “Innovative Online Business” by “World Online Business” and was recently selected as the designated apparel for the 2011 Chinese Formula Grand Prix.
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