Hotel uniformsBusiness wearNew innovative ideas for the brand
China is the largest in the world The professional attire consumer country is also the largest professional attire consumer country in the world. According to statistics from the Ministry of Labor and Social Security of China, China’s current unemployed population has reached 670 million. If half of them wear professional attire, based on low-standard average calculations, China’s national unemployment rate will increase every year. The market capacity of business attire is at least 32 billion yuan (RMB). At the same time, with the increase in national income, the development of the three major industries, the improvement of environmental protection awareness, and the improvement of corporate culture, China’s professional clothing industry as a supplier must strengthen humanistic care and ensure scientific wear. Clothing, in order to improve cultural standards, enhance and reflect the contemporary style and professional image of industries, industries, professional groups and practitioners, and create spiritual wealth and spiritual wealth, the business attire brand must be promoted.
The independent professional attire industry has risen majestically in China, and more and more excellent professional attire brands have emerged, but there has not yet been a world , which affects the share and position China deserves in the international market. Although China’s State Administration of Quality Supervision has started reporting China’s international product title work since 2006, based on the analysis of domestic and foreign markets and brand development, it is expected that China’s Workwear world title will still need to achieve “zero breakthrough”. 10 years (or more) of hard work. What’s more, less than one-third of my country’s textile and apparel imports come from processing of supplied materials. China’s textile and apparel industry is known as the “processing plant of world brands.” Therefore, the relaxation and promotion of China’s professional attire brands has highlighted its necessity and importance.
Any innovation must be done early
Some friends outside the industry joked: “The shopping mall is like a battlefield. There is a road in the shopping mall, but when there are too many people walking, there is no road. Therefore, we can’t do anything without innovation!” Of course, he was not talking about the professional attire brand, and moreover, he was just expressing a helplessness, but it was certainly not unreasonable. When building a brand, if you only focus on imitating others, you will only end up falling behind forever; if you take advantage of the benefits, you will end up with “no way to go” and don’t want to innovate. It is really too late to talk about “innovation” by then!
It can be seen that when the brand is in a bumpy state, it must innovate (if it does not advance, it will retreat); when the brand is in a peak state, it must also innovate (mountain) There are mountains outside). In short, as long as you work hard to innovate and constantly improve your brand, it is a wise move. The reason why Chinese clothing has not yet emerged in the world is precisely because brand innovation capabilities are still lacking to compete with the numerous foreign brands today. We must look at it carefully.
2. Innovation requires the establishment of new ideas
Facts have proved that outdated concepts and conservative ideas will definitely slow down the pace of innovation. For example:
1. Consider China’s world-wide professional attire market capacity of 670 million strong as a “big cake” and embrace the idea of ”divide the cake” instead of regarding it as a poor mine and work diligently to develop it. , invention market. This is a serious obstacle to promoting the professional attire brand. As Yan Jiehe, a famous Chinese entrepreneur, said: “First-rate (entrepreneurs) create the market, second-rate seek the market, and third-rate seize the market.” We must focus on creating markets.
2． When discussing the development of professional attire, we always look for “deficiencies” and “deficiencies” in general. We must “catch up” in this aspect and “don’t fall behind” in that aspect. Sticking to the rules and filling in the gaps can only be dealt with at a low level, which is contrary to the creative interests of striving to be first-class and aiming to win the championship.
3． They comprehensively believe that “high social awareness” can lead to “high social awareness”, so they do not hesitate to use various methods to make false advertisements, talk big words, and engage in publicity, instead of actively seizing the promotion of “innovation” Professional attireThe driving force behind the brand. Although it is not of a certain level, a huge placard is erected on the main road: “XX Suit, World”; even though the sales are only declining for a period of time, a placard tower is erected in the exhibition square with the words “XX Suit, World” in big letters Author: “XXX, a brand influencing China’s clothing market”. In fact, in today’s highly developed news world, how can such exaggerated propaganda not encounter a credibility crisis. Integrity is not only the fundamental principle of being a human being, but also the fundamental principle of building a brand.
IV. The center of brand innovation is operational governance
Operational governance is one entity. However, for a long time, it has always been divided into “operation” and “management”, which is a taboo in taking the road of market economy.
Some time ago, in order to “increase the technological content of their products,” some brands paid special attention to clothing engineering technology, added traditional equipment, introduced new processes, and studied new models (this is understandable), but ignored management technology. , As a result, the waste brand (enterprise) management technology and clothing engineering technology are out of sync, so product research and development and market development cannot work side by side, or even become disconnected.
In fact, in my country’s professional attire industry, some well-known brands are showing their prowess in innovation. For example: Yiteng brand is in the field of system innovation, especially property rights system innovation, technological innovation, and governance innovation.Promising results are being achieved in aspects such as physical innovation. The motto of “wealth gathers and people disperse, wealth disperses and people gather together” admired by President Zhou Yafei is being spread by many people; the professional clothing brand of Yiteng Professional Clothing Co., Ltd. uses traditional management theory and R&D tasks to separate in innovation, which is effective. , as a leader, Yiteng has not only cultivated its own brand, but also cared about the development of its peers; Yiteng brand adheres to one step at a time in innovation, working hard silently, and once gloriously won the annual quality award issued by the China Garment Association; Sunshine Group promotes cooperation The Sunshine brand’s fabric advantages and business attire manufacturing advantages have created its own brand characteristics in operation management innovation, product research and development and market development.
Yiteng Professional Clothing focuses on the research and exploration of manufacturing fabrics for work clothes, hotel uniforms, and continuous progress makes work clothes more and more comfortable. For more articles, please pay attention to Yiteng Professional Clothing. This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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