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Jingchu.com News (Chutian Jinbao) Pictured: In recent years, the uniform market has been vast and competition is fierce (material picture)
Trainee reporter Yuan Qian
Xu Beidi I often explain my name to people like this: “Bei” means the flower, and “pedi” means the root or branch. A perfect flower cannot be separated from these two parts, so she often warned herself to be a perfect person and to make her life full and complete.
Xu Beidi was 36 years old when she graduated from TV University and worked as a factory director in a public enterprise.
Xu Beidi fell in love with photography while working, and went to Beijing Photography School to learn professional photography. Her photographic works were sent to Japan, Hong Kong, Taiwan and other places for exhibition. She likes to read magazines and learn to make complicated pants and coats. Gradually she fell in love with clothing design. She has studied Chinese painting for several years through customers and friends. Nowadays, her Chinese painting works are auctioned for thousands of dollars, and she has also participated in exhibitions in South Korea and Australia. Perhaps it is because of these hobbies that she has achieved her current career.
In 1993, ancient costumes declined. In addition to her work, Xu Beidi spent more than 4,000 yuan to set up a small studio specializing in professional art clothing. “When making fashion clothing, you have to bear certain risks, but when making business attire, you can take orders first, and then produce the design after it is approved. This way, for some people who have just started their business, the risk is smaller.” Reporters were impressed by Xu Beidi’s shrewdness. , but she laughed and said that she was too “smart”. Her vision was too many years ahead of the market, so that during the tough times, there was no order for three months in a row, and she made no money at all after being closed for eight years. Of course, mental involvement is also a major reason. At that time, as the public factory where she worked opened, she focused her work on the clothing company, and the company’s performance deteriorated. “In accepting orders, the first thing is integrity.” Xu Beidi said. Once, she received a batch of uniforms from Xiantao and rushed them in. However, she discovered that there was something wrong with the fabric, so she initially decided to change the fabric and redo it. “You have to replace your losses. Once people discover the quality problem, there will be no second business.
Xu Beidi runs the company, unlike other bosses who sit in the company to take orders and call them. The customer makes a request, then designs, finalizes the plan, and starts production. In her opinion, this kind of assembly line work is neat and uniform, but difficult to characterize. She believes that even business attire should have a normal style. Therefore, ” Every time there is an order, I will personally investigate. If the company is still under renovation, I will get their decoration plan. If it is already closed, I will also go to every corner to take pictures, and then design according to their colors and decoration style. business attire. “The business attire produced by Xu Beidi Company has its own characteristics, achieving the effect of harmonizing “dynamic decoration” and hardware decoration.
Times are changing, and concepts must also be updated. Xu Beidi Company She began to adapt to the market and purchased and sold goods appropriately from Guangzhou, Shanghai and other places. To this end, she investigated the “stores in the building” in several important business districts such as Wuhan and Guangzhou, and wanted to expand the company’s business scope. Some of them customized business attire at Xu Beidi. She is an old customer who likes her unique vision and often comes to her store to buy clothes. This article is copyrighted by Guerlain Professional Wear. Please indicate the source when reprinting, thank you for your cooperation!
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