On November 9, the two-day e-commerce industry event “2011 (Sixth) China Online Wholesale Annual Conference” with the theme of “Practical and Fashionable” was held at the Jiaozi Conference Center of the New Convention and Exhibition Center in Chengdu Century City. The curtain has come to an end. Wang Zhonglin, Vice Mayor of Chengdu, Nie Linhai, Deputy Director of the Department of E-Commerce and Informatization of the Ministry of Commerce, Yang Chunxuan, Secretary of the Party Committee of the Party Leadership Group of the Sichuan Provincial Department of Commerce, Guo Qizhou, Director of the Chengdu Municipal Commerce Bureau and other relevant central and central leaders attended this annual meeting. and announced the main speech.
From well-known e-commerce experts and scholars at home and abroad as well as professional e-commerce service providers, risk management Investment institutions and Dangdang.com, JD.com, Vancl Eslite, Suning.com, Maibaobao, Yintai.com, Newegg China, Style Men’s Wear, Handu Clothing House, Kuba.com, Kelan Diamonds, Such.com, Taoxue.com Nearly 1,000 people, including representatives from hundreds of well-known companies and wholesale websites, including Xijie.com, Xiujie.com, Lekutian, Milan.com, and Jufengfeng, participated in the conference for learning and exchange.
At present, e-commerce at home and abroad is developing rapidly. In the third quarter, the transaction scale of China’s online wholesale market reached 211.8 billion yuan, a year-on-year increase of 58%. The entry of traditional wholesalers has intensified the competition in the B2C market. It also makes the B2C market format more ambiguous and the market has diversified characteristics. Therefore, the sub-forums on mobile e-commerce, e-commerce and new technologies, e-commerce operations, data analysis, and online marketing on the second day of the annual meeting received widespread attention from the participants and were gathered together.
Especially the Internet Marketing sub-forum is very popular because it is related to the ultimate benefit of e-commerce – sales, and also because of the passionate and outstanding speeches of the speakers. Huang Yuenan, CEO of Utype Men’s Wear (www.utype.cn), opened his 50-minute speech with the theme of “Enhancing Conversion Rate by Focusing on Customer Value”. From the micro to the micro, from the practical to the practical, he elaborated on the considerations and considerations of online marketing in a simple and easy-to-understand manner. The experience attracted many delegates who were willing to stand and listen and record these “dry things” even though they had no seats. After the speech, the moderator commented that the speaker still had something to say and the audience was very interested. In the subsequent roundtable interactive session hosted by Ferrara CEO Lu Han, Kuba.com CEO Wang Zhiquan, Fashion Menswear CEO Huang Yuenan, Youge.com CEO Ling Yuanqiang, and Yibang Power Network practical consultant Zhang Wuwei, teacher Zhang Wuwei was even more teasing. Brand Menswear CEO Huang Yuenan is giving a speech at the Business School.
The author found that those doing e-commerce pay more attention to the accurate traffic of the website and the uniqueness of the products. Value, but neglect to pay attention to brand building and brand activities that prove the value of the product to visitors and add added value to the product as conservative companies do. Therefore, Huang Yuenan, CEO of Model Men’s Wear, shared that Model Men’s Wear has participated in high-end industry events such as the 4th China Ya’an International Panda-Animal and Natural Film Festival, the Chinese Formula Grand Prix, and the World New Car China Open, and pointed out the public relations ABC behind the event. The principle is to let A (me) reach C (customer) through high-end activities such as B (bridge) and earn face for customers. At the same time, it also points out that the objects that can serve as B (bridge) include old customers, opinion leaders, media and authoritative institutions, etc. What is shared is all “dry information” and is easy to understand. It is not difficult to understand that it has become the focus of attention of the representatives attending the conference. Just like a guest described the SEO optimization task as “going to bed later than a dog and getting up earlier than a chicken”, it also left a deep impression on the author.
The successful experiences of Capital Airport, Industrial and Commercial Bank of China, the Palace Museum and other units use the original password customization method and limited edition imported fabrics to carry out industrialized one-person, one-edition tailoring production.
In the two years since it was launched, it has customized clothing for many well-known actors, column hosts and business people, and has successively cooperated to sponsor ChinaJoy, the 2011 World New Car China Open, CFGP Chinese Formula Grand Prix, the 4th High-end public relations activities such as International Panda-Animal and Nature Film Week promote brand emotional culture, fulfill corporate social responsibilities, and promote product brand communication. They have been interviewed by many news media such as People’s Daily, Science and Technology Daily, China Business News, Hunan Satellite TV, Gansu Satellite TV, etc. According to reports, it has developed into an online customization brand for men’s clothing in China.
This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
Tag:
