1. Chain operation
Chain operation, a tried and tested operation model in all walks of life, is also suitable for the professional attire industry. For business attire companies, they can quickly expand their market scope with low investment, and can avoid many problems such as huge investment, management oversight, and talent shortage caused by wholly-owned investment branches of companies; for franchisees Generally speaking, it can reduce the investment risk of self-created brands, have the resources of a well-known business attire brand, and obtain a successful business model.
Compared with the traditional clothing market, the professional clothing market has huge differences in its sales, consumer groups, logistics and fashion. Generally speaking, it is more subject to regional restrictions and operates across regions. It means an increase in costs and a decrease in competitive advantages. However, regional customer resources are limited and cannot meet the needs of professional wear companies with sufficient production capacity and strength. Therefore, it is necessary to find an operating model that can expand the market without increasing operating costs. In this regard, our company actively develops local markets, sells point-to-point based on offices, and actively expands the market. It has opened offices in large and medium-sized cities across the country, such as Jiangsu, Zhejiang, and Shanghai, with sales staff all over the country. With Wenzhou as the core, facing the whole country, integrating resources and analyzing! Ensure product quality, effectively control costs, and provide quality and fast services to our customers!
2. Branding of professional attire
To put it simply, a brand is a promise. By identifying and qualifying a product or service, it expresses a guarantee of quality and satisfaction. Business attire has moved away from pure regional customization, and branding will be a trend. How to create a brand that consumers can recognize, recognize, and identify with is a question that all business attire companies in China should consider. A brand is a collection of perceptions and understandings in the minds of consumers. Those who win the brand win the market, and those who win the market will dominate the world. Our company’s two major professional attire brands are called “Shenbang”—primary professional attire. Mainly engaged in tailor-made business of suits, shirts, and other junior professional attire. “Xiangmei”—high-quality workwear. Mainly engaged in high-quality work wear, special labor protection work wear, hotel wear, security wear, beauty wear, and other series of work wear. It has a high reputation in Jiangsu, Zhejiang and Shanghai, and has been favored by a large number of customers!
3. Technological content
The difference between the technological content of business attire and that of ancient costumes is the high technological content. This has been accepted by the public, but the understanding of the technological content is limited to obstruction. In terms of special protective clothing such as combustion performance, pressure resistance, acid and alkali resistance, oil resistance, and anti-static, the technological content of ordinary professional clothing has been ignored. China’s business attire lags behind Western countries. A big factor is the low technological content of business attire. The problem highlighted in the media report that Guangzhou’s inferior school uniforms exceeded the standard of formaldehyde is by no means an accident. High-tech “green business attire” will attract more and more people’s attention and love. In terms of technological content, our company has always attached great importance to actively organizing experts and design teams to require fabrics with special protective functions and environmental protection, which are harmful to the human body. But at present, people’s awareness has not yet been fully recognized. The main reason is that its market price and cost are relatively high, which is difficult for people to bear at once. However, we firmly believe that technology is the first productivity. In the near future, technology will Innovation will definitely bring rewards for our later investment. At the same time, we firmly believe that technological leadership and breakthroughs will also bring great results to the establishment and promotion of our brand!
Source: China Fashion News This article is copyrighted by Guerlain Workwear. Please indicate the source when reprinting. Thank you for your cooperation!
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