It is understood that Professional attire includes suit series, professional costume series, professional workwear series, sports activity series, hotel uniform series, other various professional attire and supporting shoes and hats, etc. At present, in our city’s garment industry, business attire is mainly positioned in suit series, professional fashion series, etc. After practical development in recent years, business attire has risen rapidly and has become a new economic highlight of Wenzhou’s garment industry.
 Enterprises have contributed a lot to opening up the market
 According to Hu Yu, manager of the business attire sales department of the Lucky Bird Group, as early as 1996, the Lucky Bird Group began to receive contracts from telecommunications, finance and other departments. In 1998, the group took the lead in setting up a business wear office in Shanghai in 1998. By 2000, it had set up offices in 17 provinces across the country and fully opened up the business wear market. The “Baoniao Bird” Group’s “It has become a brand specially customized for professional clothing groups. It is a main force in the international professional clothing market and is selected by 9,000 units such as national administrative departments, postal and telecommunications, finance, and industrial and commercial enterprises. It is reported that Baoxiniao’s professional attire currently accounts for 1/3 of the group’s total output value.
 At the same time, many clothing companies in Wenzhou have also set their sights on the special professional field of professional clothing. Zhuangji, Fapai, Qiaodun, George White and Good Day have all participated in the professional clothing market. Changzhuangji Professional Wear was unveiled at the China Professional Wear Exhibition, branding it with a new look and launching new women’s professional attire, which was generally well received. It is precisely because of the pioneering advancement of a group of enterprises that the level of professional clothing in our city has been improved, thus opening up a special professional clothing market. Professional clothing is also fashionable. It is understood that today’s professional clothing means more of the unique dressing style of professionals. , major companies that produce business attire are focusing on developing fashionable designs in retired business attire. The new trend has changed the boring situation of traditional business attire.
 Due to the misunderstanding in the past, people thought that business attire was work clothes. Therefore, there were many fabrics and outdated styles. However, now, new trends in various types of worsted woolen fabrics are common, such as the newly developed high-end fabrics. Tweed, lightweight fabrics, and new Lycra stretch series are given international popular colors, giving them a contemporary style. In addition, the different proportions of mid-to-high-end products and the complete range of mid-to-high-end products cater to different industries, occupations, and different needs of mid-to-high-end products, opening up a new way to enrich the professional wear market.
 The era of calling for professional attire brands
 In just a few years, many suit companies in Wenzhou have launched professional attire brands, such as “Baoniao” by Xiangxiniao and “Zhuangji Uniforms” by Zhuangji , the “Fapai Era” of the French style, etc., are refreshing and herald the arrival of the spring for the development of professional wear brands in our city.
 According to industry insiders, there are currently more than 20,000 companies engaged in the production of professional attire in my country. In the field of professional attire, there is no well-known brand so far, and most of the professional attire is still in the research stage. This situation has injected infinite life vitality into the development of professional attire, and also provided broad space for brand development.
 Hu Yu, manager of the professional wear sales department of Baoxiniao Group, said that the group has unveiled the “Baoniao” professional wear brand. First, it is different from the “Baoniao” brand and focuses on the professional and high-end professional wear market. Second, it is different from the “Baoniao” brand. Establish the branding advantages of professional attire and enable professional attire to successfully develop into an integrated field of quality, brand, reputation and service.
 As an emerging professional market, the business attire market has huge market vitality. It depends on how you do it, develop it, and promote it. Industry insiders say that the development of business attire will herald another restructuring and innovation of the clothing industry.
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