Lan Yu’s life fantasy is to read thousands of books and travel thousands of miles. She loves traveling, reading, watching the satisfied smiles of customers, and chasing her own high-level customization spire in the world of clothing.
Post-85s beauty designer was admitted to Beijing Institute of Fashion Technology in 2004;
Founded Lanyu Studio in 2005;
Won the National Style Dress Design Competition in 2006 Gold Award;
After graduation in 2008, Lanyu Studio was acquired by China Textile Group, and he continued to serve as the head of the studio;
In 2008, he went to the New York Fashion Institute to study.
In September 2009, Lanyu Studio was announced to separate shareholders to establish a clothing company;
In 2009, it was awarded the title of the top ten fashion designers in the country by the China Designers Association;
At the end of 2009, he was rated as a designer of media concern by the China Designers Association.
Junior customization has always been synonymous with fashion and exclusivity. Precision fabrics and complicated handwork give junior customization an exclusive height. She was born under the sign of Aquarius at the end of 1985 or 1986. Her eight years of ballet life gave her a noble temperament like a princess. When the former ballet princess walks into the spire of advanced custom-made clothing, everything becomes more attractive.
Liu Lanyu was admitted to Beijing Institute of Fashion Technology in 2004 and founded Lanyu Studio in 2005. After graduating in 2008, Lanyu Studio was acquired by Chinatex Group. He continued to serve as the head of the studio and went to New York Fashion in the same year. College further education. In September 2009, Lanyu Studio was established with shareholders to establish a clothing company. In 2006, it won the gold medal in the National Style Dress Design Competition. In 2009, he was awarded the title of National Top Ten Fashion Designers by China Designers Association. At the end of the same year, he was rated as a designer of media concern by the China Designers Association.
The transformation from ballet princess to junior customization
Lan Yu, who was born in 1985, felt that her sister who danced ballet was very beautiful, so she went to a children’s class to learn ballet when she was 5 years old. Lan Yu from the dance team had always dreamed of attending the Beijing Dance Academy until she was a sophomore in high school. She even thought she would become a dance teacher. Kelan Yu not only inherited her mother’s sly eyebrows and sly eyes like Xiaojiabiyu from her Suzhou origin, but also inherited her pattern-making mother’s ingenuity, so when she was a sophomore in high school, she decided to apply for the fashion design major. It was this choice that Lan Yu, a sophomore, started to study. Entered junior customization.
Being a fashion designer is a great dream. In order to realize her dream, Lan Yu started to draw pictures for others in her freshman year. The fees ranged from 80 to 100 yuan a piece. In one year, she saved 4,000 yuan. I used the funds to rent a one-story house owned by my senior sister. Lan Yu put a sign outside the door beforehand. Lan Yu also wore self-made clothes whether in the supermarket or shopping, so the first batch of customers belonged to Lan Yu. Neighbor. Lan Yu said: “Before I closed the business, I didn’t think about whether I had customers or research the market. I just thought not to think so much and just open the business first. Fortunately, the first batch of customers are my neighbors!” In the China World Hotel When participating in the fashion week, many people would stop Lan Yu and ask her where she bought the clothes she was wearing. At that time, Lan Yu had not printed her business card yet, so she left her phone number to the people who asked her, so those people also became Lan Yu. Jade’s customers.
Lan Yu, who started working as an independent studio in 2005, began to accumulate a lot of experience. When most customers see Lan Yu, they will say: “This designer is so young!” But when he comes into contact with her, he feels like it. Becoming friends is a wonderful thing in Lan Yu’s opinion. Perhaps because of Lan Yu’s talent, he protects her very well and rarely comes into contact with good things. Lan Yu is also protected in this way. Working hard for her dreams, Lan Yu will go to New York Fashion Institute of Technology to complete her master’s degree in May this year.
The world of junior tailors
In Lan Yu’s concept, a girl’s lifestyle is a relatively convenient little dress. You don’t need to change clothes when attending events, and you can also do it when you are off workBusiness attire. Due to her personality, Lan Yu’s clothes are very practical. Except for floor-length gowns, they are basically clothes that can be worn daily. Most of Lan Yu’s customers are her good friends, because Lan Yu will stand in the perspective of her customers. Think about it, think about the details of what the customer expects. When helping Luo Haiqiong design her wedding dress, Lan Yu personally embroidered everything she wanted for Luo Haiqiong. Over two months later, pearls, sequins, and Swarovski crystals appeared on Luo Haiqiong’s wedding dress. All of Lan Yu’s original designs impressed Luo Haiqiong. Showing the pure princess feeling at the wedding. Lan Yu said that she likes to do wedding dress design, because a wedding dress can realize all your ideas. She said: “A designer is a person who helps others realize their dreams, like a little fairy or little angel. She gives you whatever you want. What.”
Lan Yu has always believed that being a designer is a very emotional job. All her inspirations come from her own life, travels, or something she thinks of while sitting somewhere in a daze, but really When designing for clients, inspiration comes from the clients themselves. Lan Yu will create a VIP profile for the client and save all the items the client likes. When the client comes up with ideas, Lan Yu will develop the client’s favorites based on the client’s preferences. category.
Lan Yu said: “Work should be as professional as possible. Some designers say that working is a state of dreaming. I think that is a state of life, not a state of work. Any work requires a lot of separation. The burst of inspiration, if it is always in the dreamWords cannot be done well, so work like a professional. ”
Lan Yu, who has been learning Suzhou embroidery for the fifth year, is embroidering a spring picture for a friend. She has been embroidering for more than half a year. Lan Yu has been doing some small things for her customers very attentively. Work. Once, a British counselor asked Lan Yu to prepare party clothes for his child when he was ten years old. The British counselor told Lan Yu: “Everything is fine for children in China. The only bad thing is that they have less and less access to good things. Got it! “After hearing this, Lan Yu began to feel that a sense of social responsibility is particularly important in high-end customization, so Lan Yu would tell customers honestly what machine embroidery is and what hand embroidery is. She would also regularly teach herself embroidery and how to do it in the studio’s manufacturing salon. To distinguish between machine embroidery and handwork, she wants to let herself know why good things are precious.
Lan Yu’s life dream is to read thousands of books and travel thousands of miles, and likes to travel, read, and see satisfied customers. He also likes to pursue his own high-end customization in the world of clothing.
Dialogue with “Zhuangjia”:
“Zhuangjia”: What is ancient clothing about you? ?
Lan Yu: It is something that cannot be lacking in life. Other girls think that ancient costume is a must-have when going out, but for me, ancient costume is my fantasy. It has been since I was 5 or 6 years old. Watching my mother make things, I began to imagine that people on the street were wearing the things I made. It was unusual, they liked it, and the things they liked were professionally customized according to everyone’s preferences. That was a very complicated thing.
“Decorate Home”: What do you think are the advantages and disadvantages of female designers compared with male designers?
Lan Yu: The advantage is that women are more agile and generally more patient. , the advantage is that the 30s should be a period of one’s career. At this time, the vast majority of female designers have already been promoted. Because they have families, there are many things that must be done, but men can get the care of their families. Will get a bigger career charge.
“Decorate Home”: What makes you happy when designing?
Lan Yu: Seeing my customers wearing my clothes said: “I love it so much! I am beautiful! ”
《Decorating Home》: What kind of clothes do you think are essential in a woman’s wardrobe?
Lan Yu: Versatile clothes are essential in a woman’s wardrobe Smaller clothes are more suitable for your temperament. No matter what occasion you wear it, it will not be too rude or too grand. It is a versatile piece of clothing that suits you.
“Decoration Home”: What kind of home style do you like?
Lan Yu: A complicated home style, not too many colors, very tacky things, everything in the house is white. Everything in my home is bought by myself, and so is the shopping. A kind of fun, a thing. If you don’t like it, then it is a very tiring thing. If you like it, it is a very tiring but very interesting thing.
《Pretend “Home”: What kind of men do you like?
Lan Yu: Steady and give me a sense of security.
“Decorating the home”: What are your usual hobbies?
Lan Jade: Eating, shopping, traveling, or walking alone in a very sad place.
《Decorating Home》: What are your current fantasies?
Lan Yu: How many do you want? It is a brand that does very well. Customization is the pinnacle of ideals. The promotion of design concepts is still ready-to-wear. Its brand is deeply loved by the public, allowing them to change their dressing habits and show their beauty.
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