Reported by our reporter He Jianhua and Liu Xiaokai
In the past few years, under the background of the development of the clothing industry, Chinese clothing designers, as one of the Chinese clothing industry groups, have faced historical opportunities and challenges. In the process of China’s garment industry making efforts from “Made in China” to “Invented in China”, the importance of creativity has become self-evident. The state has given clothing designers the important task of fashion innovation and the professional responsibility of making Chinese-made clothing products more refined and in-depth, and creating personalized culture.
In the past ten years of rapid development of China’s fashion industry, we have clearly seen that the basic knowledge, professional skills, moral standards and other professional connotations of fashion designers have been enriched. “The accelerated upgrading of China’s clothing industry , which can be seen from the men’s clothing in the International Fashion Week. For a long time, Chinese men’s clothing design has not been as good as foreign countries, but in recent years, the number of male designers participating in Fashion Week has increased year by year.” Su Baoyan, acting chairman of the China Fashion Designers Association, told “China A reporter from Sankei Shimbun said this.
This current situation also reflects the immaturity of this industry to a certain extent. However, as a professional fashion designer, the existing professional quality and understanding of it seem to be unable to fully meet the needs of the market.
At present, China’s garment industry is transforming from processing trade to brand operation. In the international market, we are the largest country in the processing industry, but our brands have not yet gone global. There are still differences between my country’s marketing network, marketing methods, design, and market connection and the international level. Objectively speaking, the living environment of international fashion designers is not pessimistic. At this stage, most domestic fashion designers have certain differences in fashion control, aesthetic standards, personality expression, market control and product innovation compared with their foreign counterparts. Competition from more and more foreign counterparts gives them the upper hand. International designers are becoming more and more difficult to survive in the struggle for jobs.
If international designers want to achieve results, “entering the world” has become the key. Wang Qing, chairman of the China Fashion Designers Association, once said this about the entry of Chinese fashion designers: Chinese brands must become international. , designers must first come in. This is our way to internationalization, and it is very important for the internationalization of the brand. In learning and exchanges, and in constantly going abroad, the Chinese design group has become more confident in its development. What is national is also global, and Chinese designers use their talents to prove it to the world.
Regarding the future development of China’s clothing designer industry, industry experts suggest that in the face of my country’s rapidly developing clothing industry, forming a perfect “echelon structure” of design talents is the key. In addition, establishing a design studio to provide personalized services is a good way out. However, this type of service has not yet formed a stable market atmosphere. Designers can make more attempts, such as trying to win the business attire market from traditional processing factories. On the one hand, they will continue to do low-level customization, and on the other hand, they will continue to do low-level customization. On the one hand, we participate in design bidding for professional attire in various industries. From now on, design will be the decisive factor in winning the bid for professional attire. Talented designers must still create their own designer brand. In the future, the ultimate result of fierce competition in the international market will be that wholesale brands monopolize the market, and wholesale brands must acquire and annex designer brands in large quantities to achieve their monopoly on the market.
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