Clothing enterprise workers return
The author’s investigation found that in the past year, many border garment enterprises have moved to Sichuan, and a large number of garment workers and managers have begun to return.
“A quarter of our company’s workers come back from border areas.” Chen Yongsheng, the owner of Shengyulan Clothing, which specializes in professional attire, told the author, “From our perspective “The transfer of clothing from the frontier to the frontier is very clear.”
Chen Mengqi, the owner of Pinghe Bird Clothing, also said that their factory has recruited more than 300 new workers in the past year, and nearly half of them came back from the border areas. Wang Xiaobo, the owner of Giant Tree Clothing, said that it was originally not easy to find young garment workers, but last year more than 100 workers who came back from border areas came to apply for jobs, and the factory hired more than 30 people based on the best candidates.
“We have more than 200 employees in our headquarters, and some of them have moved back to Sichuan.” Zhang Dou, deputy general manager of Boer Garment, told reporters: “Border areas are undergoing industrial adjustment and are focusing on high-tech related industries. Garment companies We are no longer the target of foreign aid. At the same time, we felt the sincerity of the frontier, and at the warm invitation of Wenjiang District in Chengdu, we made up our minds to move back.” Zhang Dou said that by moving the company back to Sichuan, on the one hand, we will gain Help, on the other hand, a lot of human capital will be wasted.
“Many garment companies in border areas have indeed moved to Sichuan.” Yang Shuqiong, secretary-general of the Sichuan Garment Association, said that in the past few years, many Sichuan people went to work in border garment companies, and many of them even started their own businesses. . Since last year, many Sichuan bosses and workers have withdrawn from border areas. There are many such companies in Yibin and Luzhou. The association has not yet had time to count the number of garment companies that have moved to Sichuan.
Sichuan enterprises bucked the trend and increased
Under the impact of the financial crisis, foreign trade orders dropped sharply, and the sales of clothing companies across the country dropped significantly. There are 4,000 garment companies in Sichuan, many of which are engaged in foreign trade processing. Yang Shuqiong said that judging from the statistics from January to October this year, the sales of Sichuan clothing companies not only did not increase, but also increased. Among them, the sales of clothing companies above the designated size also increased by 36%.
Wang Xiaobo said that the company’s sales have not been affected because it has opened up many markets outside the province since last year, and sales have increased slightly in previous years. Chen Yongsheng also said that they are currently mainly engaged in the group buying market, and their customers are stable, but sales have not been affected at all. Chen Mengqi said that due to the move of a new factory and the expansion of production scale this year, it is expected to increase sales by 20 million yuan this year.
Yang Shuqiong analyzed that the reason why Sichuan garment companies can grow against the trend is that, among the garment companies above the Sichuan scale, many companies focus on the group buying market, customizing business attire and work clothes for enterprises. This market continues to Fluctuation, no impact. On the other hand, due to the increase in production costs of garment enterprises in the mainland, many enterprises have transferred their orders to the mainland. Many garment enterprises in Sichuan engage in OEM production and processing, and have received many transferred orders. In addition, many enterprises in Sichuan have increased their efforts to develop the international market, which has promoted the increase in the overall sales of Sichuan garment enterprises.
“Sichuan’s professional clothing customization processing can be said to be nationwide. Whether it is production equipment, technology, or scale, it is the best in the country.” Yang Shuqiong said, but Sichuan clothing companies In the wholesale terminal, especially in terms of sales in hypermarkets and specialty stores, there is currently basically no say in the market, and most of the market is occupied by foreign brands.
Pursuing brand encirclement
Although current sales have not been greatly affected, in the face of a large number of frontier clothing companies competing for the frontier clothing market, Sichuan clothing companies have clearly felt the pressure and have begun to Seek the way to siege.
“Sichuan garment enterprises have very strong processing capabilities, but they lack brands. Most of them work for others and earn a small part of the cost. Brand marketing is a major shortcoming of Sichuan’s garment industry.” Yang Shuqiong said, The clothing styles produced by enterprises are all the same, lacking personality and exclusive style. A small number of garment enterprises in Sichuan are still in the imitation stage.
Yang Shuqiong said that many garment companies in Sichuan do not have their own designer team, do not have their own brand marketing team, and lack high-end management talents. “Under the fierce market competition in the future, if you don’t have your own brand, you can’t build your own brand, you can only face the fate of being eliminated.” (Yu Qishu) This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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