In August 2010, Ma Xiaoqing, director of group buying business operations of Bono Tailor, visited Japan with a team of design, operations and other personnel. A seven-day investigation was conducted on Japan’s well-known Workwear authoritative R&D and design institutions, organizations and production companies.
Japan is known as the “Uniform Empire”. With the rapid development of Japan’s economy after World War II, Japanese business attire has been very active in the past 40 years. In particular, taking advantage of the 1964 Tokyo Olympics and the 1970 Osaka World Expo, which created a surge in demand for business attire, business attire culture quickly penetrated into Japan. Various industries have become a beautiful scenery of Japan’s new industrial culture. As one of the world’s leading brands of business attire, Bono Tailor took into account Japan’s long history of development of business attire, market management standards, design, craftsmanship and business philosophy of business attire, which are all worthy of learning and reference, so it specially held a week-long tour in Japan. A survey tour of business attire.
“Uniform Empire” leads the global trend of professional attire
During the investigation, the director of Bono Tailor found that walking on the alleys of Japan, people wearing various professional attire will “Uniform Empire” This concept is explained vividly.
On the streets of Japan, when it’s time to get off work, there are office workers wearing professional attire everywhere, as if they are a country with professional attire. Regardless of public agencies, enterprises, or schools, professional attire has become synonymous with employees’ sense of belonging and achievement. With a new corporate culture concept, new visual effects and humanized application functions, it explains the connotation of creating tangible asset value for enterprises. “Uniforms make those who work smile” – pride, class, happiness, service, confidence, peace of mind, responsibility and cleanliness. These words form Japanese society’s understanding and interpretation of professional attire culture.
The icing on the cake, details determine quality
When Bono Tailor related visitors visited the R&D center of IST Co., Ltd., they saw designers revising the design drawings of new products, from style drawings to Some details are being reviewed very carefully. Nothing was missed when conceived, reviewed, and approved. The rigorous work style fully reaches the essence of ISO9000. Witnessing the design planning, input and output, as well as the review, verification and confirmation of samples, the overall quality control process is very accurate and precise. In the sample room of the research center, hundreds of school uniforms are designed to be completely modern. Uniform stitching, exquisite hemming, fresh contrasting colors…especially the use of “waterproof, oil-proof, antibacterial and deodorizing” materials make the student uniforms not only beautiful but also have some functional features.
Such a meticulous task process, accurate to every detail, makes every member of the audience think that even if it is just a business attire, the perfunctory and icing on the cake is the spirit of the Japanese nation. A kind of soft power that emerged rapidly after World War II.
The chaotic management mechanism is perfect
The Japanese professional wear industry is developing rapidly and the professional wear market is governed by standards, among which the Japanese Uniform Center plays an important role.
When visiting the Japan Garment Center, through the introduction of the person in charge, the visitors learned that the Japan Garment Center is a third-party organization with members of designers, fabric companies, clothing manufacturing companies, and psychology and ergonomics , aesthetics and other expert resources, through a set of effective methods to meet the different needs and needs of uniform buyers, design teams and consumer companies. The Uniform Center will not only seek professional advice from various business attire companies, but will also supervise and provide guidance on all aspects of the uniform production process. In addition, the cooperation in the Japanese uniform industry is clear and smooth, with design, production, and agents each performing their own duties. This cooperation mechanism not only prevents vicious competition within the industry, but also prevents black-box manipulation in procurement, forming an honest cooperation mechanism.
Bono Tailor went to Japan to conduct research on the Japanese business attire trends, design techniques and management mechanisms. As the world’s most recommended professional attire customization agency, Bono Tailor continues to explore, learn from each other’s strengths, and draw on traditional technologies from home and abroad to enhance the brand, both in terms of brand culture and product lines. inner strength.
In addition, Bono Tailor will also dispatch a research and development team composed of more than 200 senior technical and design personnel to various trend cities. They travel through Paris, Milan, Tokyo, Seoul, Shanghai, etc. every day Fashionable City constantly captures new popular elements and sends the data back to the headquarters in Shanghai at the fastest speed. Through regular collection and research, Bono Tailor aims to bring new styles to consumers and provide consumers with considerate “customized” services.
After completing the investigation, Ma Xiaoqing, director of group buying business operations of Bono Tailor, said that he will further learn from the relevant experience of Japan’s high-quality business attire companies. Bono Tailor will bring better business attire and more considerate customized services to China. Enterprises are making their own efforts to promote China’s professional wear market. This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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