As a cutting-edge brand in the high-end women’s clothing market, EASTALES ushered in an elegant bloom of the brand in the autumn and winter of 2011 through its pioneering fast, slow and elegant dressing concept and the design concept of Western style and Chinese rhyme. The international fashion language of the trend pioneer, the individual expression of oriental elements, the elegant and calm female beauty, and various EASTALES styles with distinct styles can allow you to find the sartorial charm of elite women among the many warm-flavored autumn and winter clothes. .
EASTALES 2011 Autumn and Winter Women’s clothing (click on the picture above to view the gallery)
The world’s women’s clothing market ushered in a retro dream season in the autumn and winter of 2011. In various time-traveling retro collections, the fashion history pictures stored deep in memories are brilliantly reproduced. The elegant style of the 1930s and 1940s, the modernism of the 1960s and other fashion trends of different eras have become the source of inspiration for women’s clothing designers. Different women’s clothing brands have also incorporated their own style characteristics into the collection of different retro elements, creating a colorful autumn and winter season.
As a cutting-edge brand in the high-end women’s clothing market, EASTALES ushered in an elegant bloom of the brand in the autumn and winter of 2011 through its pioneering fast, slow and elegant dressing concept and the design concept of Western style and Chinese rhyme. The international fashion language of the trend pioneer, the individual expression of oriental elements, the elegant and calm female beauty, and various EASTALES styles with distinct styles can allow you to find the sartorial charm of elite women among the many warm-flavored autumn and winter clothes. .
Second product inspection
Yise’s 2011 autumn and winter series adopts a sophisticated, sophisticated and restrained style. The fabrics use luxurious cashmere, jacquard fabrics, Chinese ink painting-style printing and dyeing and other high-end fabrics. The product structure is divided into three categories: 40% of business wear, 45% of casual wear and about 15% of party wear. The products range from coats, down, furs, dresses to shoes, bags and jewelry. The completeness of the product and the continuous launch of new products in different bands demonstrate the Yise brand’s increasingly strong ability to develop, produce and respond to market changes.
In addition to following the elegant theme of the Tang Dynasty for spring and summer clothing, Yise has launched two new themes: Ink Painting Years and Moon Full West Tower for autumn and winter. The inspiration of the Tang Dynasty Yayun series still comes from the glorious chapters of men’s clothing in the Tang Dynasty. Rich colors such as bright red are often used to express the free and bold appearance of clothing. The ink and wash series is based on a nostalgic and romantic style, with ink as the theme, using different levels of gray in ink as the main color, and integrating the distant charm of ink landscape painting into the clothing, which is quite tacky and refined. The Yueman Xilou series mainly expresses the rich and independent appearance world of urban women through dark and light gray and silver colors and complex structures. While reproducing classical elements, these more poetic themes also take into account the dressing needs of urban women. They use warm colors and complex and sophisticated tailoring to express the elite dressing concepts and aesthetic tastes of urban women.
Yise takes the combination of international fashion language and oriental classic cultural elements as the internal concept of its products. When expressing the complex and smooth lines and plane silhouettes of ancient international fashion, through the aesthetic reflection of Eastern civilization and the exquisite use of Chinese style elements, the essence of Chinese classical culture can be expressed and inherited in clothing. These unique product characteristics also give Yise clothing products an acquired advantage in highlighting the tenderness, elegance and avant-garde intellectual style of modern women.
Three Design Observations
Yise’s 2011 Autumn and Winter, while expressing the retro trend, uses asymmetric and exquisite handcrafted details in the design, and a combination of fabrics with different textures and colors to create a visual impact. In terms of style and modeling, designers mainly use techniques such as sculpture, geometric connecting lines, and plane cutting. By perfectly combining style, fabric, and craftsmanship, and integrating European urban style on the basis of Chinese cultural heritage, Yise successfully shapes and expresses “urban civilized women” in design, and “embroiders” the traditional connotation of oriental women.
The fabrics of this season’s clothing series mainly use high-end cashmere, mulberry silk, jacquard fabrics and other imported fabrics. These fabrics are of high quality, soft, soft and comfortable to the touch. The use of bright silk in fabrics fully demonstrates the noble and elegant qualities of the fabrics. In addition, Yise’s independently developed fabrics with brand-specific patterns and patterns are also an important part. For example, the mutation fabric of landscape and ink paintings that expresses the charm of landscapes, and the Dunhuang flying apsara pattern that expresses exotic inspiration are all very oriental characteristics.
The summer of 2011 seems to be a season of rich colors, natural harmony, and the popular light gray, dark green, and dark blue are creating a colorful world. Exquisite gray and blue bring a new season of natural flavor, bold white color, rich soil…The soft and saturated orange-white color is like a bonfire in the wilderness, lighting up the world of Yise’s beauty. Large areas of contrasting colors and a variety of rich and brilliant prints also have a significant brightening effect on Yise’s overall clothing, highlighting a unique taste.
Yise’s silhouettes from last season have become more and more popular this season, with a perfect combination of simple and elegant design techniques and classic retro fabrics, asymmetrical and exquisite handcrafted details, supplemented by natural, environmentally friendly and comfortable silk and mulberry silk. The new silk fabrics reflect each other, and the combination of fabrics with different textures and colors gives a strong visual impact. Chinese ink painting-style printing and dyeing as well as exquisite printing and jacquard craftsmanship give Yise ancient costumes new artistic life. Not only are H-shaped straight silhouettes, color mutations, braided braids, capes and other seasonal trend elements well used in the design, but the colorful design has also become the highlight of the clothing. Various design details such as waist connection, diagonal pleats, kink on the front chest, and scarf design on the front piece all demonstrate the unique taste and uniqueness of Yise fashion.
In terms of style, sculptural shapes, concise geometric connecting lines, and modern flat-cut shoulder designs, Yise’s costumes this season all highlight the slim and tight-fitting shape. Various laces, hollow embroidery, ruffles, bows, etc. express women’s grace and romance. Various shoulder pleats, pleats and pleats are essential elements for elegant women’s clothing. Exquisite accessories such as chain decorations, crystal inlays, and handmade roses also express the enjoyment of life. The graphics rendered in traditional Chinese painting style and the sheer overlapping of flowing gauze also bring a touch of oriental Zen.
As a high-end women’s clothing brand that combines the essence of oriental culture with international fashion, Yise’s core concept in clothing design is “Western style with Chinese charm”. It can be seen that Yise design not only keeps up with international fashion trends, but also pays attention to the performance of seasonal fashion elements in clothing. Oriental elements are also its important consideration. By integrating elements with oriental style into international fashionable styles or reproducing oriental elements with complex improvements, Yise fully reflects its unique brand clothing cultural connotation in the design, making it a current and international brand. Victory represents a cutting-edge brand representative of Chinese style.
Observation of Four Brands
Using the popular international fashion language, we summarize the essence of oriental culture, and advocate a noble, sensible, elegant and calm lifestyle in pursuit of unique taste and excellence. Elite women convey a dressing attitude that is suitable and fully reflects their personal style, always showing their outstanding and special female beauty. Yise’s brand positioning is well reflected in the 2011 autumn and summer products.
Exquisite printed skirts, flat-sculpted suits, classic windbreakers with retro waistbands, and elegant and elegant furs. Yise’s 2011 autumn and winter interprets a new concept of exquisite life in the noble and elegant temperament of women, and continues to produce The never-ending legend on the fashion stage expresses the elegance and charm of suitable shades and beautiful colors.
As a high-end fashion brand with the core of making Chinese inventions and international fashion as its approach, Yise has successfully expanded in a short period of time and gone global. This is not only due to the obvious brand characteristics that both demonstrate personal taste and keep up with international fashion trends, but also benefit from the fast, elegant and all-weather clothing concept of Yise Pioneer and the unique design concept of Western style and Chinese rhyme.
With the comprehensive expansion of the national layout of Yise brand and the expansion of Yise’s point-and-line sales network, Yise’s clothing design and research and development, fabric introduction and development, and workmanship and quality control will all be further improved. New level. Integrating global Eastern and Western fashion styles and creating unique clothing, the excellent development prospects of the Yise brand have also successfully attracted the attention of investors from all parties in the near future. Enrich the soul of the country under the clothes with complicated silhouettes, and seek the true self in the endless wonderful memories. Walking on the road of Chinese invention and striving to create China’s international high-end fashion influence, the development of the Yise brand is worthy of the expectations of all parties and wait and see.
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