Since “Struggle”, director Zhao Baogang has created a very The highly personalized urban fashion emotional drama format includes the sister chapters of “Struggle”, “Who’s in Charge of My Youth” and “Defense of Marriage”, as well as the popular “FHM”. These works all have a unique feature, that is, the clothing style is fashionable and avant-garde. Almost every TV series is a fashion show by Director Zhao. The unique style has become the trend vane sought after by young people, and the same style of clothing has basically become a fashion show for all kinds of people. Best sellers on major shopping sites.
“Struggle”: Polo shirt, have you stood up and put it on?
What is impressive in “Struggle” is not only the life and love of a group of young people, but also the standing-collar Polo shirt. Tong Dawei (Weibo), Wen Zhang (Weibo), Zhu Yuchen (Weibo) and other leading actors, almost everyone has a variety of Polo shirts of different colors. Although Polo shirts have long been considered a favorite of middle-aged people, and the style is not that novel, changing the way they are worn can have the same magical effect. The young people in the play turned down their collars and suddenly transformed into men. Put the word “cool” to the end. With the popularity of “Struggle”, Polo shirts have regained their glory among young people. Polo shirts of the same color and style enrich the couple’s look.
“Who is in charge of my youth”: The development from casual to formal wear
As a companion piece to “Struggle”, this drama continues the costume style of “Struggle” and is still vaguely visible The style of a stand-collar polo shirt. However, depending on the identity and temperament of the characters, a lot of formal styles have been added. For example: Qian Xiaoxian, played by Wang Luodan (Weibo), is a cheerful and lively young woman who is unreliable (Weibo), so her clothes are mostly T-shirts and hoodies with cartoon patterns, paired with jeans, sneakers and backpacks. Youthful, dynamic and full of vitality. Zhou Jin, played by Lu Yi (Weibo), is a successful person who often appears in a suit, showing his childish and steady temperament. Because Zhao Qingchu, played by Zhao Ziqi (Weibo), is a lawyer by profession, the clothing positioning is also sophisticated and capable, with a shirt paired with a cardigan, a small suit paired with a silk scarf, a motorcycle jacket, and a small dress and skirt. The light and dark colors complement each other, and there are many styles. They all follow the path of intellectual temperament and appear stingy and decent.
“Defense of Marriage”: The “husband cooking” costume is also a big hit
This time Director Zhao invited fashion industry supermodels Ma Sujing and Yu Na to help out, adding a lot of charm to the play. Less “pretty”. In the play, Ma Sujing’s style is mostly in smart business attire. Her tall body is very suitable for suits, trousers and short skirts. She is undoubtedly a role model for OLs. Yu Na’s clothes are more elegant, such as bright white dresses and short skirts, and there are often large flower prints on the clothes, which truly forms a clear contrast with Liu Jinshan (Weibo), an old man and a young wife. Although there are two supermodels, Ma Yili (Weibo) is not outstanding in clothing. She has naughty short hair and neutral style clothing. Black and gray are the basic colors, fresh and natural. And Ma Yili’s mix-and-match method of wearing three different styles of necklaces together has set off the trend of layered necklaces. The Italian brand Lotto T-shirts worn by Tong Dawei and Huang Lei (Weibo) in the drama have also caused a rush on the Internet, and even Huang Lei’s “boiled husband” sweatpants are hot sellers. This has also made many businesses see the huge potential business opportunities in Director Zhao’s works.
In real life, he felt a little desperate. The clothing style in the play is generally the same. Looking at it, it is all frames and scarves. Even if you stay at home, you have to wear a thick scarf. It can be seen that this “gang” gathers people who are worthy of the name. The glasses emperor and scarf controller. By the way, from the re-releases of “Water Margin” to “FHM”, scarves have been the main focus from ancient times to the present. It seems that men have really fallen behind when they didn’t have many scarves in previous years. However, most of the male protagonists in “FHM” wear clothes from the sponsor JACK WALK, which is almost like a real-life clothing advertisement. On the contrary, it is the actress’s unique clothing that has become the target of the audience. Within a few days of the broadcast, many netizens posted “help posts”, wanting to know where Mickey’s harem pants with tails, A Qian’s long black sweater with horizontal stripes, Mo Xiaomin’s white jacket, etc. came from. Amy (Weibo), who has just appeared, has also become a favorite among female audiences with her mixed and neutral outfits.
Zhao Baogang’s positioning of clothing in this type of urban fashion emotional drama is basically to express fashion without breaking away from life. It can be said that it is unique and satisfies people’s desire to pursue personalized clothing without dressing too out of the ordinary. , and it is precisely for this reason that Director Zhao’s on-screen “fashion show” has become a dressing guide that audiences are constantly paying attention to.
Xinbao reporter Cao Songbo
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