Work service: www.85980490.com Peiluocheng–Lu Xinguo, Lu Hongguo
Lu Xinguo, chairman of Ningbo Peiluocheng Group Company, executive director of the Zhejiang Garment Industry Association, one of the top ten outstanding youths in Ningbo, Member of the Standing Committee of the 9th Youth Federation of Ningbo City, member of the 12th CPPCC Committee of Yinzhou District, and vice chairman of the 2nd Youth Federation of Yinzhou District.
What is the connection between Lu Xinguo and the “Red Gang”? Advertising shirts have to start from the beginning.
In the 1980s, not long after the reform and opening up, less than 10 kilometers away from the suburbs of Ningbo, there was a place called Jiangliu Village. This was an administrative village with more than 200 households. In 1984, the village’s women’s director, 40-year-old Shi Liying, Lu Xinguo’s mother, led 19 sisters and set up the Jiangliucun Chemical Fiber Labor Protection Products Factory with 1,000 yuan in order to solve the problem of sufficient labor in the village. At that time, sewing machines were brought by more than a dozen women from home. Because they were only used for complex processing of labor gloves, sleeves, aprons and other products, the cost was very low.
During the first year of operation, Shi Liying often thought about this small factory, which only relied on the hard work of women sewing and cutting. Is there any way to produce better products? In 1985, an inconspicuous piece of news appeared in the “Ningbo Daily” – Shanghai suit master Lu Chengfa guided the establishment of a suit factory in Fenghua, Ningbo and served as a technical consultant. Disciple Lu Chengfa was actually born in his hometown of Jiangliu Village! At that time, because suits were only worn by state leaders in domestic affairs after the founding of the People’s Republic of China, the suit industry was not as brilliant as it had been in the past. There were already countless descendants of the “Red Gang” like Lu Chengfa. Lu Chengfa was the spokesperson of China’s “Red Gang” tailors at the time. After years of practice, he combined the strengths of European and American suits and creatively developed new models suitable for Asian body shapes. He became a unique leader in China’s suit manufacturing industry at that time, and the party and the country Many of the suits worn by mentors are made by him.
A bold idea came to Chang Shi Liying’s mind: We can also hire Lu Chengfa.
Shi Liying visited Shanghai three times and confessed to Lu Chengfa: “I am the daughter-in-law of Jiangliu Village. I am going to take the women and sisters of Jiangliu Village to set up a suit factory and ask for your help.” The sincerity and nostalgia were finally moved. Lu Chengfa’s apprentice, he promised to do his best to help the natives.
After Master Lu’s careful guidance, Shi Liying led a group of sisters to start processing trousers and stepped into the threshold of clothing manufacturing industry. In this year, Lu Chengfa’s apprentice also assisted Shi Liying in establishing a joint venture with the Shanghai Textile Bureau to establish Pei Luocheng Suit Factory in Ningbo Yin County. The “Cheng” character in “Pe Luocheng” is the “Cheng” character in “Lu Chengfa”. This is Shi Liying’s repeated exaggeration. Thank you Master Lu, I will definitely add it. Shi Liying was a very emotional person. Many years later, in order to commemorate Master Lu Chengfa, Shi Liying also named a main road in the birthplace of Peluocheng Group as “Chengfa Road”.
In the early days, Lu Chengfa’s apprentice was only employed as a technical consultant at the Peiluocheng Suit Factory, training technical workers for the factory. During the two years of business operation practice at that time, Shi Liying discovered that the “Hongbang” had a profound historical and cultural connotation. A well-fitting suit was the result of the diligence, enjoyment and innovation of the “Hongbang” people, which contained the “Hongbang” essence. “A man with profound skills and gentle mind. As people’s living standards improve, suits will become an indispensable item in Chinese people’s lives. Out of long-term thinking, Shi Liying arranged for his son Lu Xinguo to join Peiluocheng to deal with the production and sale of suits, hoping that Lu Xinguo could become a successor of the “Red Gang”.
In 1989, under the arrangement of his mother, Lu Xinguo traveled across the ocean to study in Japan to learn business management. In the early 1990s, Lu Xinguo, who returned from studying in Japan, realized that the international professional attire industry had just entered its infancy at that time, but the country had not yet started. The slow pace of the industry told him , Professional attire will have great potential internationally. Therefore, when his peers were still focusing on the pure market of suits, Lu Xinguo proposed the operation strategy of “applying the effect of Peluocheng suits to develop professional clothing” with his advanced understanding, and opened up a completely different path from other peer companies. A different path to development.
In the early 1990s, suits, as an important field in China’s clothing industry, have developed into a complete industry. Several strong brands have been formed in the industry, concentrated in the eastern inland city of Ningbo, and It is within an area of less than 10 kilometers in radius. “Although Peluocheng is also among them, there are still some differences compared with other brother companies. How to coexist and prosper with these giants, and survive and develop in the cracks, is the primary issue we considered in advance.” Lu Xinguo, who is now the chairman of Peluocheng Group, recalled the past and talked about it.
Beginning in 1995, Lu Xinguo positioned Perlocheng Suits in the wholesale market and the professional wear market. While adhering to the original business, he made every effort to develop Business WearMarket. It is this unique idea that laid a good foundation for Peluocheng’s development. But taking the path of professional attire is also an inevitable choice for Pei Luocheng. In the face of big industrial culture, many practices of the “Red Gang” people seem to be excessive to ordinary people.��It is enough to become a model case for generation replacement.
The role of private enterprises in society is difficult: consumption of costs or consumption of luck? This is actually another current social hot topic, that is, the social responsibility issue of enterprises and entrepreneurs. Although economist Zhang Weiying called for it, now is not the time for private enterprises to talk about corporate responsibilities, and society should not push responsibilities entirely to enterprises, because in a typical social and economic system, the big task of enterprises is costs, and only costs It is the only criterion for measuring enterprises. Perhaps Zhang Weiying’s protection and endorsement of private enterprises is correct, because this society does need to change the environment and system to standardize the market, as Zhang hopes, so that cost can become the only indicator of measuring corporate value.
But Mr. Shi Liying is turning the enterprise into a small society: he has built more than 100 residences for employees; he has set up a kindergarten for employees; the enterprise celebrates its anniversary every five and ten years with hundreds of old employees Generous punishments; no matter how big or small the workers were, only Shi Liying asked for help, just like the secretary of the party committee and the chairman of the trade union, asking for treatment. It is said that Shi Liying’s slogan is: “When employees are in trouble, it is when the company commits crimes” and he often advises: “Those who run companies must remember that it is the employees who created the company.” This kind of scene is not common among Ningbo gang companies, and Pei Luocheng is a particularly typical one. We are a little confused. Has the era of corporate dominance arrived again? Of course, the supporting role has changed from state-owned enterprises to private enterprises. And the employees are more independent and comfortable than those who came from state-owned enterprises. Facing this typical cycle, we are very calm, but except for blessings and wishes, we have no other ideas for the time being.
Pei Luocheng is not content with the harmony within the company, and his enthusiasm for social affairs is also his model image to the world. Guizhou education lacked funds, so he donated millions; the 1998 floods, he donated millions; there were hundreds of poor students in other places, and he sponsored hundreds; and he and the image spokesperson Zhao Wenxuan, who played Sun Yat-sen, donated millions to the Soong Ching Ling Foundation twice , to sponsor the education of young people in poor areas; the writer Feng Jicai rushed to save folk cultural heritage and donated 1.5 million yuan to launch the “Feng Jicai Folk Culture Foundation”. Being enthusiastic about public welfare is a model for Ningbo Gang. Pei Luocheng, who inherits the red gang culture and adheres to the example, actively focuses on the following focus in his public welfare activities: working hard to maintain tradition and safeguard the future.
Model behavior such as public welfare also has rewards. The association with Chinese tunic suits and Sun Yat-sen has made Pei Luocheng clothing widely recognized by all walks of life, so much so that some netizens said on the forum that they should buy a suit from Pei Luocheng because of their idols Zhao Wenxuan and Pei Luocheng’s enthusiasm for public welfare. Therefore, Peiluocheng also won the 2005 Youth Favorite Clothing Brand. The director of the office of Peluocheng Group told the media that the employees who came to Peluocheng from the hometown of the great flood were dedicated to their work and were particularly loyal to Peluocheng.
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