Recently, a delegation of Chinese business attire entrepreneurs led by the China Business Wear Industry Association visited Japan Da Fiber Co., Ltd., Japan Descente Group, and Japan IST Co., Ltd. to view the local The Japan Cotton Industry Association and the Kobe Toyota Industrial Technology Memorial Hall are located in Osaka.
Japanese business attire
Japan is known as the kingdom of uniforms. Walking on the streets of Japan, professional attire full of professional characteristics and professional colors is enough to fully explain the concept of the “Kingdom of Uniforms”. Perhaps due to their professional ties, members of the delegation paid special attention to the application, clothing function and design characteristics of Japanese business attire.
The demand for safety and environmental protection is huge
The financial crisis sweeping the world has had a fatal impact on the recovering Japanese economy. It is even worse for Japan, which has not yet emerged from the shadow of the bubble economy 12 years ago. . More than 10 years after the collapse of the bubble economy, also known as the “lost 10 years” by Japan’s professional attire industry, various banks, mainly financial institutions, abolished work uniforms for female employees, which hit Japan’s professional attire market. In the late 1990s, the sales volume at the peak of Japan’s bubble economy was about 700 billion to 800 billion yen. However, Japan’s current sluggish market sales of business attire have dropped to about 500 billion yen. Since the second half of last year, Japanese commercial enterprises have laid off a large number of employees, the performance of industrial enterprises has declined, and the demand for business attire has also increased. Therefore, the Japanese business attire market also has price competition issues.
However, in the Japanese business attire market, the naivety of demanders cannot be ignored. The clothing requirements for employees in various industries in Japan have gone through the development process of improving corporate business philosophy. In Japan, ordinary companies believe that business attire must be worn at work. This is not only a reflection of the corporate philosophy, but also the need for people-oriented, safety and functionality. Even if the demand quantity is increasing and the price is declining, Japanese companies’ requirements for the functionality of workwear will never increase. To this end, the Japanese professional attire industry has further strengthened industrial research on professional attire, increased the research and development of professional attire in the field of science and technology, and focused on higher functions, such as moisture absorption, quick drying, anti-static, sterilization, deodorization, etc. Development and application of products with special functions.
To survive, Japanese business attire companies must find breakthroughs from the source. Therefore, the separation of clothing and fabrics has become the key to their survival and growth. At present, while strengthening cooperation with fabric companies, Japanese business attire companies attach great importance to information and technology communication between the two parties, and this approach is quite advanced. At the same time, increasing efforts to develop new products is also one of the practices adopted by Japanese professional companies amid the financial crisis. Its purpose is to enhance the humanized design of business attire in the application field and reflect the people-oriented spiritual concept of business attire, especially the use of new products such as reflective materials, sterilization functions, environmental protection functions, etc., so that enterprises can benefit from the downturn in the market. Keep living and developing.
The key words for the development of Japan’s professional attire industry are safety and security, and environmental protection. In terms of environmental protection, many companies have started the business of recycling professional clothing, making recycled professional clothing into environmentally friendly bags and giving them to customers. In addition, Japan has also formulated a punishment system for companies that increase carbon dioxide emissions.
Thinking across the ocean
In Japan, we deeply feel the pressure brought by the financial crisis on the Japanese consumer market. However, as far as Chinese professional attire companies are concerned, we still have to learn from our Japanese professional attire counterparts.
The first is to learn operational concepts. “Uniforms make working people smile”, pride, class, happiness, service, confidence, peace of mind, responsibility and cleanliness are the Japanese industry’s understanding and explanation of the connotation of professional attire, which illustrates the image and status of professional attire among the wearers. . Japanese entrepreneurs once summarized that there are three realms in making professional attire: making it to satisfy the image of the enterprise or company; making it according to the needs of the wearer’s working environment and truly thinking about the wearer; being able to truly respond to customers in a certain industry , serve them.
The second is to learn the unremitting pursuit of creativity. Professional clothing companies are different from ordinary clothing companies. After all, they should be in the field of creative industries. Because the outer packaging of the things we serve requires creative design and production, we should vigorously promote the concept of creativity in the professional attire industry.
The third is to learn to be perfunctory about the product and improve the quality. During the investigation, we saw the Japanese way of doing things and being a person, as well as the style of the entire nation, which is perfunctory and icing on the cake. This spirit is reflected in every detail, and it is even more vivid in the way we treat products. What craftsmanship is required to sew a piece of clothing?The requirements for several processes, several stitches, ironing temperature and pressure are very strict, and every worker must strictly implement them during the implementation process.
The fourth is to learn the corporate spirit of creating a century-old brand. China’s business attire has a relatively short history. To make China’s business attire industry bigger and stronger, we must learn from the spirit of Japanese business attire companies to create a century-old brand. We cannot be short-sighted, cannot be foresighted, let alone sacrifice the belief in creating a century-old brand for long-term interests. Japan’s famous business attire companies are all the result of centuries of inheritance.
The fifth is to learn quality, learn integrity, learn self-cultivation, and learn to consciously fulfill social obligations. In the Japanese business attire industry, integrity in technology, quality, credit, sales, integrity with customers, etc. are all based on blindness. Secondly, there is the issue of environmental protection. Japan’s environmental protection concept has become unpopular. In recent years, Japanese professional clothing companies have been developing environmentally friendly clothing. At the Shanghai Workwear Exhibition, Japanese companies have exhibited workwear made of grass that can be buried deeply after disposal. Japan’s Marubeni and OKI have invested heavily in environmental protection projects and developed environmentally friendly clothing.
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