3. Focusing on developing new functional fabrics is a prerequisite for the development of the Professional Wear industry
First, establish standard Professional WearMarket order and a relatively complete planning and sales system. At present, China’s professional attire market is still in a state of disordered competition. There are certain common social problems in the low-level stage, as well as problems in the industry itself. This issue has attracted great attention from the entire industry and is also the key to controlling the healthy development of the industry. Therefore, it is crucial for China in the next ten years to establish a fair price system, quality standard system, and bidding participation system, learn from the experience of foreign generations, and explore production, sales, cleaning, and leasing channels suitable for the characteristics of business attire. em>Business attire‘s best compromise.
2. Integrate resources and technology, change development methods, and bring the entire industry into healthy cooperation
At present, the new types of new products developed by professional attire companies Functional fabrics are mainly divided into three categories: one is comfortable fabrics, one is safety fabrics, and the other is protective fabrics. Comfortable fabrics require excellent pressure comfort, tactile comfort, heat and moisture stability and other comfort properties; quiet fabrics include antistatic, bulletproof, and puncture-proof products; protective fabrics include thermal insulation and radiation protection Type, anti-corrosion type, impact resistance type, flame retardant type, antibacterial type, anti-biochemical type and other protective functions. At present, many of the world’s leading fashion brands have begun to try to add technological elements to ordinary clothing, making their high-end priced clothes more high-performance. Therefore, as China’s professional attire industry is deeply implementing the people-oriented consumption concept and adapting to the increasing special needs of various industries for professional attire, many scientific research institutes All business wear production companies have increased their investment in the research and development of business wear materials, and are conducting research on fabrics with appropriate professional characteristics and functional protective fabrics such as anti-static and flame retardant. Research and industrial development, some product technologies have reached the international advanced level. In particular, high-tech materials such as functional fibers are introduced into the field of professional clothing protection, and cutting-edge technologies are transformed into application technologies, focusing on the research and development of professional clothing in special fields such as aviation, navigation, metallurgy, electric power, and petrochemicals. Meet special protection requirements such as low temperature resistance, acid and alkali resistance, fire protection, radiation protection, and anti-static, to fulfill the historical mission entrusted to the professional attire industry by the times.
The fourth is to go global, manufacture Chinese professional attire products, form a leading product with products as the backbone, and form an industrial chain cooperation system that connects upstream and downstream, and connects left and right. China’s professional attire industry is small, fragmented and weak. Currently, there is no brand that is well-known in China or even around the world. To this end, in the next ten years, we must vigorously establish a professional attire value system, establish the values of the professional attire industry, and improve the professional attire society. Contribution rate. Centering on the industry values of “scientific development, effective supply, and efficient service”, we will establish a leading product industry chain with products as the backbone, with traditional equipment and display technology, advanced planning concepts, and fair industrial structure.
Business attire is the embodiment of the corporate image, and it is also the “protective clothing” that ensures the safety and health of corporate employees in handling group work and production. Therefore, it is very practical and important to determine the criteria by which enterprises and institutions choose professional attire and the criteria by which they select consumer manufacturers. We believe that the criteria for enterprises to choose professional attire should first be based on the principles of “safety, health and people-oriented”. We must abide by the principles of practicality, practicality, and fashion, and take into account price factors. At present, there is a bad tendency in enterprises and institutions to choose and purchase professional attire, which is to simply consider price factors and bid at a low price. It’s true, you get what you pay for. As business attire, it has its solid interest. A set of general work clothes is 130 or 40 yuan, which is a fair price. Work clothes with more functionality are between 180 and 200 yuan, which are both fair prices. If companies are to fight for lower prices, they can only force them to make a fuss about raw materials and auxiliary materials. Especially for business attire with special protective functions, if you blindly pursue low prices, it will inevitably lead to “deficiencies” in performance, which is a trap for both buyers and sellers. As a buyer, you have to tie twenty-four knots for one dollar, and what is even more panic is that you have to consider that the product you buy is a “business attire” rather than a piece of “clothes”. Products must be purchased according to the selection path of “function, quality, style, and price”, and at the same time, consumer companies must be selected based on the principles of “honesty, trustworthiness, strength, and good after-sales service.”
Five: Actively explore and promote leasing and cleaning sales methods in the field of business attire, encourage resource conservation, advocate cultural consumption and excessive consumption, and create a resource-saving consumption model. Actively learn from the traditional experience of foreign countries, follow the development path of professional attire with Chinese characteristics, take the lead in good words, take the lead in quick words, and complete the road of industrial upgrading as soon as possible to complete China’s professional attire em>’s rapidly unfolding majestic tactics are struggling to compromise!
At present, competition in the business attire market can be said to be very fierce. The reason why I say this is first of all because China�/>
7. In the face of fierce market competition and difficulties encountered, enterprises should assess the situation and be cautious. In the face of recent years, business attire enterprises have encountered many problems in the implementation of social rights and other aspects. Employee safety issues, employee vacation issues, salary increase issues, salary improvement issues, accommodation conditions improvement issues, etc., have increased corporate interests. These are all factors that are under the pressure of the continuous improvement of national laws and regulations and the pressure of international public opinion. Professional attireA threshold that companies cannot bypass. Therefore, in the new round of economic growth, Chinese professional attire companies must develop, standardize, and actively create conditions to strengthen themselves and develop themselves while exercising social rights. Specifically, it is necessary to speed up the adjustment of industrial layout. Accelerate the integration of external resources in the industry, allocate resources according to the industrial chain configuration, focus on the development of leading brand enterprises, give full play to the radiating influence of brand enterprises, attract small and medium-sized enterprises to converge around leading brand enterprises, promote social cooperation and cooperation; encourage enterprises to swallow up partial reorganization, Through mergers or mutual equity participation, we can expand the scope of the enterprise and form a cooperative of interests, and avoid excessive market competition by clarifying the direction of differentiated product research and development. At the same time, based on the principle of product segmentation, four major production systems for uniforms, workwear, special protective clothing and professional fashion have been established to create a flexible supply and demand mechanism for government procurement, group purchasing, and market wholesale. This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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