According to statistics released by Guerlain professional wear customization company from the media, Shandong is a major textile industry province. In 2013, it achieved main business income of 1.14 trillion yuan, ranking second in the country. It can be said that “this leg is very long” “. However, in terms of deep processing and reuse of textiles, such as the production of professional clothing, this leg is relatively short. Last year, the output of professional clothing was 3.2 billion pieces, ranking fifth in the country. It is not commensurate with the status of a major textile industry province. Mainly The reason is insufficient design capabilities, which are the lifeblood of the development of professional customization enterprises.
The reason, Xia Zhilin believes, is that there are too few large, well-known and branded professional clothing manufacturers in Shandong. Shandong is a “big manufacturing province” but a “small brand province”. Its professional attire design capabilities are relatively weak and it lacks the ability to lead fashion and trends.
At present, most professional attire manufacturers in Shandong are affected by fierce market competition. They are more willing to produce bulk goods and earn meager profits through contract processing, etc., rather than investing more manpower, material and financial resources in the development and design of professional attire. Most of them plagiarize or imitate the current popular styles developed by others, and professional attire lacks originality, forming a vicious cycle over time.
“The brain drain of Shandong’s professional clothing design is also very serious.” Mr. Che, the person in charge of Qilu University of Technology’s professional clothing and apparel design major, said that at present, many professional clothing manufacturers do not have specialized design departments. They need people, but more Labor is needed, people working on the production line, not professional designers.
On the other hand, influenced by traditional concepts, designers trained in colleges and universities do not want to go to the front lines of factories and start from the grassroots level first. They prefer to sit in offices. “This forms a vicious cycle.” Mr. Che said that currently, among the students who graduated from his school’s professional clothing design major, there are not many people engaged in this industry, and many have changed careers.
Xia Zhilin believes that the market allocates resources according to its own laws, resulting in these two vicious circles. To crack this problem, non-governmental organizations must play a role, and attracting college students to participate in professional clothing design competitions is a good way. It not only helps college students establish their career ideals, but also helps them develop their talents and design award-winning works for use by enterprises.
In 2013, my country’s textile industry finally relied on its own strength of adjustment and transformation to continue the steady development trend since the “Twelfth Five-Year Plan”. The industrial added value of textile enterprises above designated size increased by 8.3% year-on-year, and the main business income increased by 11.5% year-on-year. Whether compared with other industrial industries in the same period or with itself in the past few years, the economic growth rate of the textile industry in 2013 was not very outstanding. However, considering the international market that has not improved significantly, the comprehensive manufacturing costs that continue to rise, and It is rare for the industry to still achieve such growth despite the high price difference between domestic and foreign cotton with no adjustment flexibility.
Among the economic indicators, the growth is more prominent. First, the total export volume of textile professional clothing increased by 11.2% year-on-year, which was 7.9 percentage points higher than the previous year. Second, the total profit of enterprises above designated size increased by 15.8% year-on-year, which was 8.1 percentage points higher than the previous year. . Although the higher growth rate of these two indicators is due to the low base caused by the sudden widening of the price difference between domestic and foreign cotton in 2012, it still cannot deny the real progress of the industry on the road of transformation and upgrading. After all, compared with 2012, the price difference between domestic and foreign cotton has not narrowed. What really changes and ultimately supports the steady development of the industry is the ability of enterprises to adapt to and resolve adverse factors.
In 2013, the operation quality of the textile industry was steadily improved, and the application of advanced technology and comprehensive management levels were improved, which promoted the improvement of asset utilization efficiency and market response capabilities. The growth rate of management, financial and other expenses was lower than the revenue growth, and the overall profit margin was stable and promising. has become the key to the smooth operation of the industry.
The internal development structure of the industry has been optimized, and terminal industries such as home textiles, knitting, industrial use, and professional clothing are operating with good quality, indicating that the connection between the industry and the market is basically smooth. The growth rate of production and sales in the industrial textile industry is significantly ahead of the industry average, accounting for 23% of the total fiber processing volume, and the industrial chain structure has been further optimized. Although the upstream chemical fiber and cotton spinning industries are facing multiple pressures such as raw materials and markets, their production conditions are still basically normal, providing a strong raw material guarantee for the smooth operation of the entire industry chain. The volume of e-commerce transactions in the domestic demand market has grown rapidly, and emerging markets such as ASEAN have increased their role in promoting exports to the industry, indicating positive changes in the company’s market development capabilities. The growth rate of production, sales and profits of textile enterprises in the central and western regions is generally higher than that in the eastern region, showing new growth vitality in the regional layout structure.
Since the “Twelfth Five-Year Plan”, the economic development speed of the textile industry has been generally stable, but it has slowed down significantly compared with the “Tenth Five-Year Plan” and “Eleventh Five-Year Plan” periods, and the internal structural adjustments have become increasingly intensified, which is an obvious trend. feature. The performance of the industry in 2013 is still the continuation and deepening of this feature, which once again confirms that the textile industry has indeed entered a new stage of development. The two major factors that drove the industry in the past, market and investment, still play an objective role. However, ensuring that the industry truly seizes market opportunities and continuously improves the effectiveness of fixed asset investment lies in the inherent comprehensive strength of the industry. In other words, the intrinsic development quality and structure have replaced the growth rate and become the��The foundation of the development pursuit of the textile industry.
In 2014, the textile industry still faced various risks and tests. Newly released February statistics show that both industry production and domestic retail sales only grew by single digits, with the growth rate declining significantly compared with the same period last year, while exports experienced negative year-on-year growth. Although historical rules show that the data at the beginning of the year are often affected by the seasonal factors of the Spring Festival and statistical base factors, and are not sufficient to represent the development trend of the whole year, the overall low value can still indicate that the development of the industry is not easy. From the complexity of the international macroeconomic situation, to the development stages of the domestic demand market, to the rigidity of rising prices of production factors, the various risk factors faced by the textile industry in 2014, whether they can be estimated in advance or not, are completely unaffected by their eventual occurrence. Control of the textile industry. However, the helpless occurrence does not mean that we have to face it at a loss. The textile industry is still firmly on the road of accelerating adjustment and transformation. With the support of development structure and quality, the new year is still worth looking forward to.
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