Guerlain, the leading company in the professional attire customization industry, has accumulated rich experience and connections in the field of professional attire customization for many years. It has a unique introduction to the development of the professional attire industry and has made its own contribution to the health of China’s professional attire industry. Guerlain announced its custom-made development plan for professional attire, and now has revised the ten-year development goals of China’s professional attire industry as a development outline for 2014-2020, which was discussed and approved at the 11th China Professional Wear Entrepreneurs Summit.
1. Overall guiding ideology: Adhere to the market’s decisive role in resource allocation, actively transform the main line of economic growth, take R&D and innovation as the forerunner, fabric as the foundation, creative design as the soul, subdivide specialties, and build a complete and healthy industry. chain, cultivate expert enterprises, create mid-to-high-end markets, and achieve the overall level of the entire industry.
2. In accordance with the laws of market economy and with the market allocation of resources as the guiding principle, strive to build a standardized market order for business attire and a relatively complete business and sales system. At present, China’s professional wear market is still in a state of disorderly competition. There are inevitable common social problems in the primary stage, as well as problems in the industry itself, which are the key to restricting the healthy development of the industry. We must initially establish a reasonable and orderly market order for professional clothing within five years, and form a reasonable price system, quality standard system, and bidding participation system for the professional clothing industry. In accordance with the rational allocation of resources and the concept of low-carbon environmental protection, by 2020, in some provinces and cities, and over a longer period of time in the entire industry, we will explore the production, sales, washing, and leasing models that suit the characteristics of China’s professional clothing production.
Third, in accordance with the principles of rational use of production factors and participation in market competition, build a professional attire service system that is suitable for China’s national conditions and in line with China’s industrial target groups. China’s national conditions include a vast territory and strong demand for professional attire. At the same time, the demand in various industries is high and low. The quality of enterprises is uneven, with a wide range of services and many projects. How to reflect the existence value of the professional attire industry and provide high-quality products to customers across the country and even the world? Service is a problem that China’s professional attire industry needs to study and solve. According to the market economic law of survival of the fittest, professional clothing companies adjust their layout according to market demand, appropriately reduce the scale of production, and reshuffle the industry. By 2020, we will realize the industrial principles of professional division of labor and subdivided specialties, form four major product categories: professional fashion, professional workwear, professional uniforms, and special protective clothing, and form a division of labor system with professional characteristic design, professional production services, and a distinctive image.
Fourth, develop regional cooperation and form a regional cooperation alliance with distinctive characteristics. The five provinces of Hubei, Hunan, Jiangsu, Zhejiang and Shaanxi should take the lead in building a professional attire industry alliance led by major regional brands, forming a complete industrial chain of professional attire from raw materials and accessories to finished products, giving full play to upstream and downstream connections and complementary advantages. function and integrate resources within and outside the industry. By 2020, we will strive to form five major professional attire cooperation alliances in central and eastern China, build a strong professional attire province in China, and drive the national professional attire enterprises to a new stage of win-win cooperation.
5. Increase the design innovation of professional attire products. It is necessary to implement design as the soul into the entire development process of the enterprise, from fiber to the development of new fabrics, from the research on the functionality and practicality of professional clothing to the fashionability of styles and comfort of wearing, and increase research and development. intensity. It is necessary to give full play to the strength of the Professional Wear Research Institute, give full play to the academic committee of the China Professional Clothing Industry Association, the China Functional Professional Clothing Design Center and the China Industrial Anti-static Textile R&D Center to form a research synergy and create a “Chinese soul” Chinese business attire.
6. By 2020, build a number of modern professional attire production enterprises that are influential in the country and form a professional attire production system with Chinese characteristics. Although China’s professional wear industry is relatively young, we already have a number of industry-leading companies and leading brands. In the next few years, we must do a good job in building a complete industrial chain, especially taking advantage of the opportunity of the implementation of the national textile revitalization plan, actively integrating internal and external resources in the industry, and developing a circular and low-carbon economy. Build professional clothing production bases in areas where conditions permit. The existing production base must make new breakthroughs in design and development, new product development, and business operations. Vigorously research and develop functional products and environmentally friendly products. The existing professional wear research institute of the enterprise should make achievements in research and make new progress in research and development. On the basis of the first batch of display rack-type enterprises named by the China Professional Clothing Industry Association, we will continue to cultivate and build high-level expert enterprises. By 2020, 200 expert enterprises will be built in the four major subdivisions of professional attire. Strive to build China’s professional clothing industry into the world’s environmentally friendly clothing and ecological clothing production base.
7. Go international, create Chinese professional attire products, and form an industrial layout and industrial chain cooperation system with products as the backbone and leader, upstream and downstream connections, and left and right connections. China’s professional attire industry has the inherent disadvantages of being small, fragmented and weak. Currently, there is no professional attire brand that is famous in China or even the world. To this end, China’s professional attire industry must establish the value system of Chinese professional attire, clarify the values of the professional attire industry, and increase the social contribution rate of professional attire. Focusing on the industry values of “scientific development, effective supply, and efficient service”, by 2020, in accordance with the development goals and objectives of China’s professional clothing industryIn line with values, we will build a relatively complete leading product industry chain with advanced technology, advanced design concepts, and reasonable industrial layout, with products as the backbone.
8. Accelerate the formation of a modern market system in which business attire enterprises operate independently and compete fairly, consumers make free choices and consume independently, and goods and factors flow freely and are exchanged equally. Efforts should be made to remove market barriers, improve the efficiency and fairness of resource allocation, and start by establishing fair, open and transparent market rules and improving the mechanism that mainly determines prices by the market, remove market barriers in bidding, improve the efficiency and fairness of resource allocation, and establish Fair, open and transparent market rules and professional attire bidding rules will improve the mechanism in which prices are mainly determined by the market, so that the sales and procurement of professional attire can operate under the sun.
9. Cultivate professional attire clusters. By 2020, a network of professional clothing production cluster systems will be formed across the country. Taking Jiangsu, Zhejiang and coastal areas as radiation sources, professional clothing enterprises characterized by regional services will expand to the central and western regions to better serve people’s livelihood and national economic construction. In a good and fast environmentally friendly framework, we will build a A rising industry of professional attire with Chinese characteristics.
10. Develop e-commerce for business attire and use e-commerce to force business model innovation. By 2020, we will build professional attire promotion and sales channels that combine online and offline work in major professional divisions of labor. It is necessary to use e-commerce trading platforms to develop mobile e-commerce, combine e-commerce with traditional business attire sales methods, reduce the intermediate links in product sales, explore an e-commerce model suitable for the production and sales characteristics of business attire, and satisfy personalized consumption. In terms of groups and group buying, we have blazed a new trail.
Tag:
