Even the fashion circle, which prides itself on being able to predict trends, cannot escape the “law of true fragrance”.

The “ugly item” that was once frowned upon by fashionistas has suddenly risen in value and has become a popular item that is out of stock— -Such a story happens again and again. It used to be down jackets and dad shoes, but now it’s the turn of jackets.

TNF x JUNYA WATANABE

What is slightly different is that this “jacket craze” “It’s not just about entertainment in the fashion circle, but the middle class in finance, Internet and other industries have also been affected. We can even say that these fashion outsiders have been wearing jackets much earlier than the fashionistas who have only entered the industry this year and can’t tell the difference between soft shells and hard shells.

But why did everyone fall in love with jackets overnight?

Jackets = middle-class version of “effortlessly fashionable”?

There are only two kinds of middle class in the world today, bird people and bird people to be. The so-called “bird” is Archaeopteryx, which has become very popular in recent years.

Once upon a time, the places with the highest concentration of jackets on earth were in snowy mountains and jungles, but now they are in cafes under CBD office buildings. Just like male college students wear the North Face as their school uniform, the middle-class elite all have a piece of Archaeopteryx as their new work uniform.

Imaginary scene of wearing a jacket

Actual jacket wearing scene

There is no doubt that jackets are comfortable to wear, but the middle class regard them as daily casual wear for commuting, sports, and after get off work, which still makes people confused about this trend.

There was once a very popular concept in the fashion circle, “effortless chic”. If you exert too much force, you will lose. The best is the calm wind and calm clouds.

Jackets are probably the middle-class version of “effortless chic”. It seems to have nothing to do with sophistication, but it has a pragmatic boss vibe and a cool attitude of “I don’t care about fashion at all”. It is said that a big boss who wears a jacket can leave a more reliable impression on his business partners – he is focused on his career and only chooses clothes that are comfortable to wear.

At the same time, although the dressing style is effortless, the cost of clothing is not at all effortless. As the old saying goes, you have to work hard to look effortless.

So it is not surprising that a jacket starts at 5,000 yuan, and some special models cost tens of thousands. Behind a jacket is actually a metaphor of class and status, with its own elite attributes.

It should be noted that “effortless

Chic” in the final analysis is still chic. Just like Steve Jobs’s black turtleneck looks ordinary, but in fact it is Issey Miyake; the middle-class jackets with bright logos are all Arc’teryx – they want to draw a clear line with the flashy fashion circle, but they can’t. I want to coincide with another anti-fashion fashion “Gorpcore”.

What is the legendary Gorpcore?

span>

Gorpcore, or in more popular terms, “mountain style”, is a style of clothing that combines both decorativeness and functionality. . According to DT Finance’s statistics on Xiaohongshu’s “mountain-style outfits” related notes, jackets are the most frequently seen item in mountain-style outfits.

insertlocalimg syl-page-img” data-w=”1280″/>

Patagonia Men’s Isthmus Anorak

¥984

THE NORTH FACE Black Ripstop Jacket

¥2160

2. The Japanese brand originating the mountain style

Representative brand: And Wander, Snowpeak, Meanswhile

White Mountaineering, nanamica

Price range: ¥2500-6000

With its more than 70% mountainous and hilly coverage, Japan It’s no surprise that it’s the birthplace of mountain style.

If you look through the mountain brands that are most popular among city boys in the past two years, nine out of ten of them are from Japan. These brands are the best examples of balancing functionality and decoration. Even if you don’t like outdoor activities, it is not inappropriate to wear them as fashion items.

AND WANDER Black Pertex® Shield Rain Jacket

¥6232

SNOW PEAK Gray Insect Shield Jacket

¥2195

NANAMICA Navy Cruiser Jacket

¥5453

3. Urban sports brand

Representative brands: Nike, Asics, An Ko Rau, lululemon

Price range: ¥1000-3000

Originally, the public’s imagination of urban sports brands only existed in gyms, but now These brands have expanded more outdoor wearing scenarios, such as cycling, camping, and Frisbee. Compared with traditional outdoor brands, these urban sports brands not only pay more attention to the integration with the urban atmosphere in design, but are also more friendly in terms of price.

NIKE ACG Red & Black ACG Jacket

¥1381

lululemon Water-Repellent Fleece Hiking Anorak

¥1609

AnKoRau 2-layer woven sports hooded jacket

¥2450

4. Fast fashion brand

Representative brands: UNIQLO, UR, ZARA

Price range: ¥500-1000

Fast fashion brands and Taobao brands are also following the trend and launching There are many affordable jacket options. If you just want to try Goprcore briefly, you don’t need to spend a lot of money.

However, the positioning of fast fashion in the outdoor field is a bit awkward after all. Those who take the hard-core route feel that they are not even entry-level for outdoor use; those who take the trendy route will feel that their designs are never interesting.

5. Fashion brand

Representative brand: Balenciaga , Diesel, DSQUARED2, JUNYA WATANABE, Lacoste

Price range: ¥6000-10000+

Apart from co-branding with sports brands, fashion brands themselves have also added jackets to their new product lineups.

Of course, the design DNA of these brands itself has some sports factors or street elements. The price is only several times that of sports brands, and it is obviously targeted at fashion people who have just entered Gorpcore in the past two years and pay more attention to design than function. Are you willing to pay the premium prices of fashion brands? Perhaps only each consumer can answer it himself.

DSQUARED2 Beige Windbreaker Jacket

¥6474

HYEIN SEO Off-White Hiero Windbreaker Jacket

¥3396

017 ALYX 9SM Black Track Windbreaker Jacket

¥4351

�� Library, UR, ZARA

Price range: ¥500-1000

Fast fashion brands and Taobao brands are now following the trend and launching many affordable jacket options. If you just want to try Goprcore briefly, you don’t need to spend a lot of money.

5. Fashion brand

Representative brand: Balenciaga , Diesel, DSQUARED2, JUNYA WATANABE, Lacoste

Price range: ¥6000-10000+

Apart from co-branding with sports brands, fashion brands themselves have also added jackets to their new product lineups.