China’s Professional Wear market urgently needs to be deeply explored
Sponsored by the China Professional Wear Industry Association and hosted by Tianjin Jie Niao Clothing Design Center, it provides national collection exhibitions, brand promotion, R&D and customization, and mass sales. The “China Famous Business Wear Brand Promotion Center”, a professional organization integrating sales, has recently launched operations in Tianjin.
On the same day, a seminar on the development of Tianjin professional attire cluster was also held at the same time. Zhang Yuanlong, deputy director of the Tianjin Municipal People’s Congress Standing Committee, Wang Yaomin, president of the China Workwear Industry Association, and heads of dozens of well-known workwear companies from across the country attended the meeting.
China’s professional attire market needs to be deeply explored
According to the reporter’s understanding from the China Professional Clothing Industry Association, among the 8 major categories and 113 occupational standards that have been announced in our country, there are a total of 1989 occupations. There are more than 700 million people employed in China, but less than 30% of the people wear professional attire. There is a professional attire market worth hundreds of billions to be developed.
Especially looking at the current business attire market environment and market order, there are still many problems such as disordered competition, lagging design, outdated production models, and complicated sales methods. The promotion center of China’s famous professional wear brands is a new invention based on in-depth research on the development of the industry and from the perspective of industry and innovation. It is a modern professional attire service organization across the country that integrates exhibition display, brand promotion, R&D and customization, and mass sales.
Not only that, the “China’s famous business attire brand promotion core” is also a creative core under a new concept. The path that China’s professional attire has taken over the past decade or so has proven that professional attire should belong to the creative field and is a physical labor creation process with extremely high technological and artistic content. To this end, the “China Famous Workwear Brand Promotion Center” will use the social and corporate resources of the China Workwear Industry Association to organize a design R&D alliance through the integration and optimization of R&D, design, and consumption factors.
At the same time, we will establish a “one-stop” sales system and create a new business attire sales model by promoting mass-selling sales services. Through the improvement of professional attire culture, the shaping of corporate image and professional attire customization are organically combined to form the inherent demand power of various industries and classes in society, thereby promoting the whole society’s attention and recognition of professional attire, and constantly improving the role of professional attire in society. With its influence on the world, it has created a hot demand for professional attire in a wider range.
The promotion center will also make full use of the advantages and characteristics of the China Workwear Industry Association, which covers a wide area of consumer companies, and its member companies have a wide range of products and varieties to attract group customers. We meet the consumption needs of different classes, categories, and industries through group customization, mass-produced sportswear, online sales, and display core order taking.
The “China Famous Work Wear Brand Promotion Center” is a tightly organized organization with the association as the link, the store as the window, social service as the purpose, and the introduced work wear brands (enterprises) as the main body. A semi-strict cooperative alliance. It adopts flexible and diverse cooperation methods to focus on the R&D, production and manufacturing advantages of various places and enterprises, forming a positive interaction between industry associations and enterprises, building a convenient transaction bridge between supply and demand, shortening the supply chain, and reducing procurement costs. , to develop a new sales method in bulk sales.
At the same time, the newly revised “China Professional Clothing Network” produced by the China Professional Clothing Industry Association uses new network technology to integrate the Internet, telecommunications network and mobile phone network into one to facilitate the clearing of channels and enable There is 24-hour online interaction between buyers and sellers, promotion and design production companies.
Tianjin’s manufacturing of professional clothing consumption base is on the agenda
Professional clothing is an emerging industry developed in my country in the early 1980s. The product range includes professional costumes and professional workwear. , professional uniforms, special protective clothing, etc. At present, 80% of the nearly 1,000 clothing companies in Tianjin are involved in the consumption of professional attire to varying degrees. However, due to the small scale, scattered structure, low professional level, and weak design strength of Tianjin’s professional attire enterprises, there are even fewer outstanding professionals in professional attire. Famous brands have always lagged behind in the national professional attire industry. It is difficult to compete with the well-known professional attire companies in Jiangsu and Zhejiang, and it is even more difficult to gain promotion. Facing the rapid development of Tianjin’s economy, Tianjin’s business attire companies are forced to hand over large orders to northern companies due to their design and production capabilities. Therefore, it is urgent to accelerate the development of Tianjin’s professional clothing industry.
In order to adapt to the increasingly fierce market competition, the establishment of a Tianjin professional attire production base has become a strong call for Tianjin professional attire enterprises. At the Tianjin professional attire cluster development seminar, the participants unanimously agreed that it is necessary to establish ideas for developing Tianjin professional attire characteristic industries, implement strategic changes, and develop Tianjin professional attire industry clusters. At present, there are few central clothing brands in Tianjin, and there are almost no fashion brands that are well-known throughout the country. Under the current situation where China’s clothing strategic pattern has been formed, Tianjin Garment will have no way out if it fights hard. Therefore, it is timely to abandon the “pots and jars” and guide enterprises to focus on the development of professional attire, as China’s professional attire industry is just emerging. Change the current situation of “cannot survive, starve to death, and vicious competition” among small and medium-sized professional clothing enterprises in Tianjin, fully exploit the advantages of Tianjin’s old clothing industry base, and guideSmall and medium-sized business attire companies are reorganized and their advantages are complementary. Create conditions to develop a professional attire industrial park, obtain policy support in terms of factory relocation and leasing, and guide enterprises to gather in the park to create a professional production base for professional attire in Tianjin.
Give full play to the role of professional institutions and colleges and universities, implement the separation of industry, academia and research, and independently create a Tianjin professional attire cluster. The China Famous Business Wear Brand Promotion Center is located in Tianjin Clothing Street. It gathers the top ten leading brands and top ten brands in the national professional wear industry, and brings together the national professional wear enterprises and products in Tianjin. The center not only effectively integrates the national professional wear industry The excellent resources also provide experience for the reform and innovation of Tianjin’s professional clothing industry and change the economic growth model. This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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