【】Reporter: I would like to ask a question to Chairman Chen Lifen. We are well-known that Sunshine Group’s fabrics in China have always been the best. I think you introduced new developments in clothing today. I would like to ask you about the development trend of clothing as a kind of clothing for mid-to-high-end white-collar workers. The development trend in mainland China is also very fast. It is said that there are already 80 Home store. Is your future development trend towards international development or internationalization? Or fly together with both wings?
Chen Lifen: Thank you. I just said that Sunshine has created brands from the production chain to the end market. I think it is urgent to create a brand. In addition, our market is also in demand. Therefore, Sunshine’s current brand is first of all international. We are considering that by 2013 we will have no less than 500 stores. Of course, China will become a big market. In addition to this market, we will also promote it to the international market. Why do you say this? Our product itself must be positioned first for us white-collar workers and civil servants. At the same time, we also take into account the prevailing international trends and trends, and our style and style are still in line with the international market. So we think we will push it abroad when the international market is immature. Speaking of sunshine, we also have certain experience. Because we used to have a brand that was also sold abroad. Thanks.
Reporter: Because in 2008, AWI introduced spray technology to the market, letting us know that suits can be machine washed. In 2008, a new brand store of Sunshine Group was established. In 2009, we quickly launched washable suits. I think this may be due to the R&D technology of Sunshine Group. My question is very detailed, and it is specific to our suit. Since I have also experienced our washable suits, I feel very comfortable. For such a product, how is the performance in the individual market? The second question is because consumers do not have a deep understanding of it as a new product. How can we promote it as a good market strategy? Thanks!
Chen Lifen: Thank you for your question. Regarding this spray-on suit, strictly speaking, it is not washable, but disposable. Regarding the release of this product, first of all, I am grateful to AWI for giving us Sunshine International to develop a new category. At present, this sprayable suit is also performing well in the market. First of all, as Sunshine, we are taking advantage of Sunshine’s original brand. Because we also have 1.5 million sets of group buying professional attire sales market internationally. First of all, we stopped promoting it in this market. It has also won praise from customers and users. Because after all, this product is very consistent with the fast-paced and efficient work needs of our modern people. Especially when you are eating in a business place, if you dip it in soy sauce or something at the dinner table, you don’t need to wash it at all, as it will be gone as soon as the water is sprayed. At the same time, it doesn’t take too long to dry. Because its fabrics and accessories are both easy-drying products. I would like to follow up on how to implement the strategy. I will also mention the positioning of wool fiber on this topic. We seem to have such a plot. I think wool fabrics are indeed becoming less and less recognized among consumers, and I am very anxious about this phenomenon. I think the positioning of wool needs to be positioned first.
What do I know about wool? Wool is a crown in the middle of all fibers. Not to mention the jewel in the crown, wool is the position of the crown. Originally, wool fiber was only used in the clothing of the British royal family. It was classic, high-end, and reflected the richness of celebrities. It was mainly suitable for this kind of people. Nowadays, through our wool fabrics and continuous product innovation, this wool fabric can actually be used in spring, summer, autumn and winter. Ms. Helen Cathes also said just now that the weight range is also very large now. We have 50 grams and 60 grams per square meter. Therefore, this product is also used in a wide range of seasons.
In addition to jackets, underwear can also be used. We can use the technical treatment of wool fiber to make it non-prickly and smooth. Therefore, wool fiber is also widely used. Generally, my concept is that outdoor products must be sports-type, must be chemical fiber, relatively thin, or relatively anti-wrinkle products. But now wool fiber can also be used outdoors. This is because all practitioners are working very hard to develop the characteristics of wool and can develop it well. So I want to think about the location of this wool fiber. I thought people could not live without wool fiber. I think this understanding should not only be understood by us practitioners, but also by all consumers. We hope that through the media, including forums like Tomorrow, we can make ourselves aware of the profound nature of this wool product.
Second, we will use the Sunshine brand to stop sales through our current store sales channels, including that we will be able to customize products outside the stores we open. In addition to high-end clothing, spray-on suits can also be made to measure.
Let me start by saying that the promotion needs publicity. Although we have not many people here today, many of them are media. I hope that through my own publicity, we can describe the woolen textile industry alone, and at the same time, we can use our sunshine to spray things.Service can be promoted and promoted more generally. Thank yourself!
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