The 2011/12 Autumn and Winter Haute Couture Fashion Week in Paris has come to an end, and the word “haute couture”, which has a strong voice in fashion, once again breaks into people’s field of vision. When it comes to primary customization, the first thing people usually think of is customized clothing. Indeed, clothing can be said to be the originator in the customization industry, and jewelry customization, luggage customization, and shoe customization are all specially derived.
Charles Frederick Voss, the “Father of Fashion”, recently introduced the concept of design into the fashion industry and opened a high-end fashion store in Paris in 1858 specifically tailored for customers. The cost of high-end customization is very high, and each product has its own name. As a result, high-end customization has become a synonym for luxury and status, and has climbed to the top of fashion because it includes the designs of famous designers. peak.
Reporters Miao Jing Deng Chen
Intern Li Peize
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The meaning of customization is more important
Famous fashion designer Ma Sujie believes that high-end customization does not suggest that you spend all your money on expensive custom-made dresses, but that you customize one or more pieces for some very important, very sacred, and very memorable days. The significance of an important dress is not in the money, but in the meaning of the dress.
For fashion brands, creating a brand image, maximizing exposure and creating topics, and cultivating potential consumers have become the main means of holding high-end customized fashion shows. This is why Chanel’s press conferences held at the Grand Palais in Paris become more spectacular each season, why Dior’s model makeup becomes more glamorous and weird each time, why the designs of Givenchy and Valentino are getting older and older, and why Jean Paul Gaultier always adds by changing the theme. Novelty.
Luxury is not just about price but also time
Senior customization designer Guo Pei once made an calculation for the media: a piece of clothing with a price of 100,000 yuan will take more than a year of work. This is not a person’s year. , but for 3-4 embroidery workers a year, according to the average salary, their salary alone is 50,000-60,000 yuan, which does not include the expenses of designers and other departments, and does not include fabrics. , linings and all other expenses.
The process of low-level customization is often unexpectedly “tedious”, and it is not uncommon for people to wait for months or even a year. For example, Salvatore Ferragamo’s specially customized series of Tramezza men’s shoes are partially made of crocodile leather and grained calfskin with natural hand-dyed soft leather. There are six styles and four hand-dyed colors to choose from. The manufacturing of shoes takes place in a small studio, and only ten pairs can be produced every day. The manufacturing of each pair of shoes includes more than 260 precision manual processes and takes more than three weeks. Some fabrics are more precious and scarce than diamonds, and only very few people can be lucky enough to wear them.
Advanced customization in Tianjin
For a long time, advanced customization has been to Tianjin consumers, just like in the movie “Breakfast at Tiffany’s”, Hepburn sat outside Tiffany’s store and looked in through the window. Although it is imminent and seems to be within easy reach, the thin layer of glass between the two represents a long-term wish. Nowadays, high-end customization has quietly appeared all around us. First, NE·Tiger’s high-end customization dress settled in Hisense Plaza, and then Salvatore Ferragamo launched a special customization series in its Tianjin store simultaneously with the world. “Mr. Xu”, a well-known local clothing brand in Tianjin, will also launch its high-end tailoring salon. “Mr. Xu” is a clothing brand covering personalized design and high-end customization. It has been operating in Hisense Commercial Street and Youqing Mall for many years and has always focused on success. The category of women’s business attire has also attracted many young people who are sophisticated in recent years, and there is quite an aging trend.
According to the person in charge of the “Mr. Xu” brand, the process of high-end garment customization is generally as follows: designers first have full communication with customers to understand each other, arouse emotions and inspire inspiration. The owner expresses his ideas to the designer, such as style, location of clothing, and identity is also a factor in analysis and consideration. Then the fabric is selected and the designer draws the design. The designer must explain his design, creativity and details so that the customer can get the most satisfactory effect. At the beginning, customers try on samples and make accurate measurements of the semi-finished collar, cuffs, and shoulders for modification. Advanced customization must have 1 to 3 trial fittings, and constant modifications are required for perfection. It usually takes one to two weeks to complete, and garments with hand-embroidered garments that have a more complicated process will take longer.
(Source of this article: Tianjin Net-Country Express)
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