Related Topics: Clothing Industry
Time: 2009-05-31 12:02 Source: China Clothing Business Network
How long is the history of Chinese culture? The history of China’s Professional Clothing is as long as how long. But at present, there is no expo about professional attire in China. I think this has always been a very big shortcoming. Now that Yihe has the ability, this hope naturally comes to the surface. Inheriting the long-lasting culture of Chinese clothing for five thousand years, exploring the wonderful historical evolution of Chinese professional attire, and adding a beautiful cultural landscape to the development of contemporary professional attire, this is our original intention of establishing the China Professional Wear Expo.
“Stand-up lapels, double placket, five buttons on the front, four patch pockets, three buttons on the cuffs, and no seams on the back panel.” Inferring from these details, you may quickly guess that this is a “Mao suit” . However, apart from knowing that it was named after Dr. Sun Yat-sen who was the first to wear it, do you know the cultural mysteries contained in it?
Originally, the four pockets on the front represent the four dimensions of the country (propriety, righteousness, integrity, and shame). The cover of the bag is an inverted pen holder, which means the country relies on martial arts. The five buttons on the placket are different from the separation of three powers and the separation of five powers in the East. ; The three buttons on the cuffs represent the Three Autocrats; the unbroken back represents the peaceful unity of the country; the collar is closed with a lapel, showing the concept of rigorous governance…
These are the knowledge that will stump you at once. The questions and answers added a bit of “interest maze” color to the China Workwear Expo, which opened on May 16. The “cultural tour guide” in the expo will tell you the “design ingenuity” contained in professional attire – it turns out that the seemingly simple design of professional attire actually contains such rich and profound professional attire. culture.
The China Professional Wear Expo, which has invested a huge amount of money and can be described as a “big debut”, is the work of Jiangsu Yihe Co., Ltd., a leading enterprise in professional attire.
Industry experts said that the completion of the expo has filled the vacancy in China’s professional clothing industry and provided a place for the Chinese professional clothing industry to individually discuss and discuss the history of China’s professional clothing development, organize and inherit the professional clothing culture, and provide a place to review the past and learn the new. It also builds a platform for mutual learning and internal communication in the professional attire industry.
Since then, from history to ideals, and then to the future, the “Chinese business attire culture” that has been downplayed in the past has slowly become popular among the public through the passage of time.
Origin: Yihe’s “Century Dream”
“Nowadays, many companies also want to set up so-called ‘museums’. Some are called museums, but they are actually product exhibition halls or even sales places. However, this business attire The expo has a very authentic taste of culture.” A Sinopec employee who was invited to visit the professional wear expo told reporters.
There is no overcrowded corporate propaganda, and the atmosphere of the Expo has a bit of the smell of historical accumulation. Everyone walking in the Expo will suddenly be surprised by the long history of China’s business attire culture———— In the past, people’s minds were occupied by the rigid and old-fashioned impression of “work clothes” in business attire. This time, it really makes people stop and examine the humanistic atmosphere conveyed by professional attire.
For Yihe, who is making progress, what is needed is confidence and courage to divest the pure “loss-making” role of the company and spend huge sums of money to build an expo with a public welfare nature. Especially in the special period of the financial crisis, when money is tight and companies are tightening their pockets to “winter”, for most companies that use business costs as an indicator, if they directly promote brand image and intensive advertising bombardment, it is obviously better than criticizing giants. Capital to build an expo comes much faster and more efficiently.
“If Yihe wants to be a century-old enterprise, it must be rooted in a deep and long-lasting industry culture.” Ma Jinfang, chairman of Yihe Co., Ltd., is obviously unwilling to add too much utilitarian business color to the Work Wear Expo. “If everywhere If we can’t put Yihe aside, it will lose its credibility and become as shallow as a child.”
According to reports, she rejected the proposal to name the Professional Wear Expo at the company’s internal board of directors. In her view, the reason for establishing the Professional Wear Expo is not a commercial impulse or an image show. It shoulders the responsibility of conveying industry culture, social responsibility and artistic taste. Therefore, according to the clues of age and category, every furnishing in the museum, whether physical objects or pictures, has undergone extremely strict and careful verification.
Trace: “Cultural Roots” of Workwear
It is understood that the company has successively won the titles of “National Inspection-free Product”, “China Workwear Brand”, “China’s Top Ten Leading Brands of Workwear”, “Jiangsu Province” and other titles Yihe, relying on the artistry of product conception, functional uniqueness, applicability and product durability, has undoubtedly become a “star enterprise” designated to produce professional attire by large state-owned enterprises such as China’s petroleum, chemical industry, aerospace, metallurgy and so on.
“In 2003, when Yihe established the International Work Wear Research Institute, the idea of building a work wear expo came up. However, due to financial and energy constraints, it has not been implemented.” Ma Jinfang said, “Descendants of Yan and Huang China’s clothing culture has a long history. It can be said that as long as the history of Chinese culture is long, the history of Chinese professional attire is as long as it is. But currently, China does not have an expo about professional attire, which has always been a very big shortcoming.�
Now, after more than 20 years of accumulation, opportunities have finally come, and Yihe already has enough reserves and capabilities to fulfill such a long-cherished wish.
Ma Jinfang also said that to achieve such a long-cherished wish, it is inseparable from the interesting “cultural roots” method, which will well guide enterprises and the public to explore the future from historical origins, and help China’s professional attire change its “weak board” The public impression of “stagnation” has gained more cultural value recognition, and it has truly transformed into a “design industry”.
Based on this purpose, the China Workwear Expo is divided into three branches: the ancient museum, the contemporary museum, and the science and technology museum. They cover the development and evolution history of Chinese professional attire, the current prosperity of professional attire in the contemporary world, and the technological requirements for professional attire. Three themes, including humanistic concern, demonstrate and carry forward the cultural heritage of professional attire.
Take the Ancient Chinese Professional Wear Museum as an example. Here, the audience can see the clothing and clothing of primitive society and slave society, and focus on the professional clothing and clothing of various dynasties with the Zhou Dynasty as the starting point of China’s professional clothing period and the obvious characteristics of hierarchical clothing. “Hu costumes for riding and shooting, Qin terracotta armor suits, emperors’ dragon robes, noble concubines’ pomegranate skirts”… A wide variety of colorful costumes and pictures clearly show the professional clothing of each dynasty. The overall colors in the museum are mainly black, gray and bronze, which express the vicissitudes and changes of the years; the intermittent percussion music represented by the chimes of the Warring States Period lingers around and penetrates the dust of history.
Coming to the China Professional Wear Modern Museum, the four exhibition areas of professional fashion, professional uniforms, professional workwear, and professional protective clothing show the current popular trends and applicable fields of professional wear. Professional uniforms from various industries such as aviation, railways, security, taxation, finance, hotels, new generation uniforms, school uniforms, etc., have obvious industry attributes in the detailed design, and the integration of creative elements implies an increasingly strong ” The trend of “contemporary professional attire”.
Pathfinding: Professional wear “technological future”
Space suits, shark skin swimsuits, solar clothing, bulletproof vests, invisibility suits, drifting suits, slimming suits… This is no longer just the “magic armor” outside of science fiction novels . They truly exist in the real world and herald the amazing “technological future” of professional attire.
In the China Professional Wear Science and Technology Museum, these cutting-edge functional professional attires have become fresh creations that condense human intelligence. Although it is impossible to display them one by one in the museum due to limitations of objective conditions, the very detailed text in the museum The introduction and picture display also greatly satisfied the curiosity of the viewers.
Objectively speaking, it will take time for these cutting-edge designs to be commercialized on a large scale, but the information they convey is of great enlightening value. Ma Jinfang said that the biggest feature of business attire compared with ordinary clothing is its technological content. The future development direction of professional attire will not only focus on popular trends, but also the irreplaceable technological competitiveness will help China’s professional attire peel off the old shell of the traditional industry and embark on the path of a high-tech industry rich in high value-added products.
It is worth mentioning that Yihe itself has become a technical high ground for business attire research. It is understood that in 2003, Yihe Co., Ltd. and the General Logistics Department of the People’s Liberation Army of China jointly established the China Work Wear Research Institute. Over the past few years, the institute has worked hard to introduce high technology into the field of professional clothing protection, transforming cutting-edge technologies into complex application technologies, focusing on the research and development of professional clothing in special fields such as aviation, navigation, metallurgy, electric power, and petrochemicals. The institute has successfully designed professional workwear for many domestic companies, meeting special protection needs such as high temperature resistance, acid and alkali resistance, fire protection, radiation protection, and anti-static.
“You can feel this atmosphere from the Science and Technology Museum: the future development trend of professional clothing is ‘smart’. With the advent of the information age, ‘smart’ has become an obvious feature in clothing trends, and the trend in professional clothing The intelligence, automation and functionality of fabrics, tailoring, design and other elements will make clothing more scientific, reasonable and convenient. Yihe hopes to lead the trend of the times through technological innovation and provide the best possible solutions for the introduction of various standards for Chinese professional attire. Can gain more research results and theoretical experience.” Ma Jinfang added.
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