Under the shadow of the global economic crisis, the development of China’s business attire has entered a prosperous spring. In times of crisis, there must be brave men. The unsmooth external environment has particularly demonstrated the strength of China’s small and independent garment enterprises.
What we will talk about tomorrow is the fashionable road of Chinese professional attire. Making professional attire fashionable and high-quality is no longer a need, but a way of life. In 2009, two major international professional attire brands coincided with the slogan “fashionable professional attire”. George, a white-collar worker, came first and put forward a differentiated declaration of “fashionable business attire”, opening the curtain on the road to fashionable business attire in China; the Annunciation Bird followed closely behind, holding a large-scale fashionable business attire conference, making a happy blow to let Stylish business attire is unpopular.
(Pictured above: George White’s Auchan party live show)
As early as the spring of 2008, George White had held an exclusive fashion show The press conference of business attire was the first to introduce the concept of “fashion” in the long-dormant field of business attire; in the spring of 2009, George White Clothing even put a modern show of business attire in the office into a prime CCTV advertising segment. “Life is a stage, work is also a stage.” The eye-catching 60-second advertising image unveiled the fashion label of future professional attire; in May, the international men’s fashion magazine “Fashion Teacher” published an article about “fashion Chen Weihong, the host of CCTV’s “Dialogue” column, gave a passionate interpretation of fashionable business attire for George Bai. The topic specifically mentioned the concept of “fashionable business attire” that George Bai first recommended, and made a perceptual deepening of the modernization of business attire. The analysis indicates that Chinese business attire is undergoing a beautiful fashion turn.
(Pictured above: George Bai’s fashionable professional attire T-stage show)
Not long ago in August, an important event in fashionable professional attire, It was BONO (Bao Niao) clothing, a business wear brand owned by Lucky Bird, that held the “Workplace Rookie – BONO’09 Business Wear Fashion Conference”. The location was chosen at the Shangri-La Hotel in Beijing. In the name of fashion, it was an unprecedented event. This press conference centered around the core idea of ”fashionable business attire” through news releases, business attire trend displays, and T-stage fashion shows. Pushing the positioning and development of fashionable business attire in China to a new low.
(Pictured above: The scene of the business attire fashion conference of Angelus Bird)
Since the founding of New China, society has changed rapidly, and each era has its own deep imprint and personality. As of 2009, “fashion and individuality” have replaced “dignity and rigor” and become the new needs of Chinese people in the workplace. At this time, people began to focus on business attire. I am concerned about my professional attire. Is it time to update it? Looking at your career, can you gain more confidence through fashionable and unique clothing? Of course, contemplation means progress. Life has heights, and so do tasks.
(Pictured above: The fashionable business attire T-stage show of Xiangniao Clothing)
Of course, the diligence of the two major brands is neither achieved overnight nor achieved overnight. Not out of nowhere. According to incomplete statistics, there are currently more than 20,000 professional clothing manufacturers in China. The market competition is fierce and the products lack certain differentiation and uniqueness. Only by designing clothing that fits the industry characteristics and corporate image can we label different systems and show the company’s exclusive “characteristics.” This is the different concept of “fashionable business attire” that George Bai has been proposing. Based on the work nature, working environment and regional climate characteristics of the object, combined with corporate culture, functionality and fashion sense, the design is simple, practical and fashionable. business attire. The Annunciation Bird has also exaggerated the word “invention” for many years. Through cooperation with celebrities and the release of large-scale events, new fashionable elements are constantly added to the production of traditional clothing. But this time, there has been a revolutionary change. Not only the fashion shows, but also the participation of celebrities and the presentation of dynamic displays have successfully created a fashionable new image of professional attire.
The era has made professional attire possible, and it has also allowed professional attire to bloom fashionably. In the future, business attire will no longer be conservative and template-based consumption in small quantities. As one of the two major brands of international professional attire, George White and Lucky Bird occupy an insignificant position in the professional attire industry. These two “fashion” partners who have a cooperative relationship have a very deep understanding and insight into the trend of professional attire. On the road to becoming more fashionable in professional attire, if the two major brands can join hands and drive the “fashion awakening” of the entire professional attire industry with advanced concepts and serious attitudes, they will surely promote the fashion innovation of China’s professional attire industry.
Let us wait for the day when we can take off our uniforms and be proud of wearing fashionable professional attire. We also look forward to seeing the dark road ahead for China’s fashionable business attire to follow suit.
(Source of this article: NetEase)
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