Industry experts said that in the future, the international business attire industry should further integrate more local culture and technological connotations in product design, so as to enhance the industry level and expand the industry scope in future market competition.
In order to further improve the design and research and development level of professional attire, Beijing Institute of Fashion Technology and Nanshan Textile and Apparel Company recently established a professional attire research institute for international school-enterprise cooperation. The two parties will take this opportunity to conduct in-depth cooperation in professional attire culture, professional attire design and research and development, professional attire standard formulation, and talent training. Industry insiders said that Nanshan Textile is one of the largest worsted fabric manufacturers in the world, and Beijing Institute of Fashion Technology is the only university in the country named after clothing. This kind of school-enterprise cooperation model in the professional field is expected to improve the “no brand” in the international workwear market. The current situation of “, no imagination, no culture” has pushed professional attire to a new level of development.
It is reported that in the field of professional attire in my country, universities often have theories but find it difficult to implement them, and companies often have market experience but find it difficult to conduct research on their own. Data show that there are nearly 3,000 large-scale clothing companies in the country, but there are not many companies that can truly combine their own advantages with the scientific research advantages of universities. Song Riyou, general manager of Nanshan Textile and Apparel Company, said that my country’s professional clothing market has great potential in the future, and more and more industries have higher requirements for their own image, which will first be reflected in unified clothing. However, although international business attire has made great progress in design, manufacturing and materials in recent years, it still has deficiencies in brand management, fabric research and development and other aspects compared with developed countries such as Europe, the United States and Japan. The production and design of Chinese professional attire must not be simply copied or plagiarized, but must be integrated into foreign culture and technological strength on a deeper level. In the future, clothing companies and universities should cooperate more closely through various methods to form an integrated model of industry, education and research, and promote professional attire to a new level.
(Source of this article: Xinhuanet)
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