Sponsored by the China Professional Clothing Industry Association and hosted by Tianjin Jie Niao Clothing Design Center, “China Professionals” is a national professional organization that integrates exhibition display, brand promotion, R&D and customization, and mass sales. “Wearing Famous Brand Promotion Center” was launched in Tianjin on March 27. Zhang Yuanlong, deputy director of the Standing Committee of the Tianjin Municipal People’s Congress, Li Peisheng, deputy secretary-general of the Tianjin Municipal People’s Government, Ha Wenlong, director of the Tianjin Municipal People’s Overseas Chinese Affairs Office, Xu Jingsheng, chairman of the Tianjin Nankai District CPPCC, and Guo Jianxun, executive deputy director of Tianjin Nankai District, attended the launch ceremony. Wang Yaomin, President of China Professional Clothing Industry Association, presided over the ceremony. The reporter interviewed Wang Yaomin, president of the China Workwear Association, and Wu Zenggui, director of the China Workwear Well-known Brand Promotion Center, at the launching ceremony.
Reporter: Please tell us about the original intention of establishing the core of China’s famous business attire brand promotion?
Wang Yaomin: In 1998, the 1st China Professional Wear Exhibition was held in Tianjin. A two-dimensional and all-round exhibition gave a new interpretation of the concept of professional attire to the whole society. After that, professional attire companies across the country sprung up everywhere. After more than ten years of development, against the background of the large-scale movement of industrial resources and technology around the world and the country, the development of Tianjin’s professional attire industry has not been perfect. In recent years, we have selected Excellent enterprises such as China’s top ten professional wear brands and top 50 enterprises hope that these leading enterprises can lead the healthy development of the entire industry. However, there are still many problems, especially from the current business attire market environment and market order, there are many problems such as disordered competition, lagging design, outdated consumption methods, and complicated sales methods. Therefore, we must establish a promotion center for famous Chinese professional wear brands to lead the healthy and orderly development of the industry. The core of promoting China’s famous business attire brands is to truly solve problems from the perspective of industry and innovation and promote the development of the business attire industry on the basis of in-depth research on the development of the industry.
The promotion center is currently a modern service organization for professional wear in the country that integrates exhibition display, brand promotion, R&D and customization, and mass sales. Based on such a platform, we will promote the four major categories of Chinese business attire to the whole society through exhibitions. Although professional attire has experienced more than 10 years of development, society’s understanding of professional attire is still relatively complete. According to statistics, the application scope of business attire in China is only 30%, and there is still a lot of room for development in the market in the future. The professional attire industry is characterized by one-to-one service and users with specific needs. A small number of professional attire companies do not have strong brand awareness and insufficient publicity. Therefore, we must promote the brand of professional attire in the entire industry. The future development trend of professional wear must be an integration of high technology, functional fabrics and functional design. Without high-tech components, we can’t talk about business attire, which can only be described as ordinary work clothes. In addition, in the past, the marketization level of business attire was not high, and the prices were not shady. There were certain hidden rules in the sales method. We are going to explore a mass-selling sales method, with coded pricing, fair competition, and standard industry procedures like supermarkets.
Reporter: After more than 10 years of business attire in China, has it also formed a complete industrial cluster? What are your thoughts on locating the “promotion center” in Tianjin this time?
Wang Yaomin: The concept of cluster is to accumulate scientific and technological strength, accumulate weak industrial resources, human resources and other factors of enterprises. The number of enterprises alone cannot represent the development direction of the industry. Therefore, our idea of creating a professional clothing industry cluster has attracted attention and attention at all levels across the country. Guide enterprises in various regions to establish clusters, which can pool industrial advantages, optimize industry resources, reduce production costs, and reduce unnecessary consumption among industrial chains. At the same time, the professional attire industry cluster also requires the combination of industry, academia and research, and the development of new products to truly enhance the company’s analytical strength.
. On the one hand, Tianjin is the birthplace of professional attire in China. Since the 1998 China Workwear Exhibition, the total number of professional wear companies nationwide has soared from a few hundred in 1998 to more than 35,000 today, and Tianjin has also grown from dozens to nearly a thousand. On the other hand, we also see the huge development potential of Tianjin Binhai New Area in the future. Tianjin professional attire takes the opportunity of serving Binhai New Area to develop a modern service industry integrating the design, manufacturing, production and sales of professional attire, which has great prospects for development. Coupled with the clothing needs of enterprises and institutions in Tianjin’s suburban areas, Tianjin’s professional attire market has great room for development. It is understood from the Municipal Procurement Center that at present, most of the orders for business attire procurement in Tianjin fall into the hands of foreign companies. Due to the small scope of professional clothing companies in this city, they cannot enter the threshold of promotion.
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