http://www.texnet.com.cn 2011-05-30 14:15:40 Source: Clothing Times Collection
Business News on May 30th Speaking of Professional Wear, In people’s minds, most of them are dull uniforms. They are used to meet work needs or may be associated with the image of uniforms representing the company. However, it is difficult to associate them with fashion, and the fabrics used are also expensive. With the widespread improvement of corporate brand awareness and service awareness, special attention is paid to business attire that can represent the corporate image. Business attire has consciously got rid of the rigid image of the past and added fashionable elements. The fabrics of business attire that have remained stable for many years are quietly changing. As for the direction of such changes, many fabric companies are a little confused.
Beijing Waranier Clothing and Accessories Co., Ltd. is a well-known professional clothing production enterprise in the industry, and Beijing Modern and Beijing Huayuan Group have been Waranier’s partners for many years. As the general manager of Warnier, Ding Li has been involved in the professional clothing industry for more than ten years and has a comprehensive understanding of the rules for using professional clothing fabrics.
Uniforms: Adding fashionable fabrics
In 2006, the business wear manufacturer Warnier produced several sets of model business suits. Unlike the previous use of pure wool or wool-polyester fabrics, Lycra was added to the fabrics of these sample garments. Ingredients, it can make clothing more fashionable. Such an innovative attempt by Waranier was unanimously recognized by customers. That year, Beijing Huayuan Real Estate Co., Ltd. ordered 600 sets of this new professional suit from Waranier.
Ding Li, general manager of Warnier, said that general business attire uses conventional fabrics. According to the functionality of the fabrics, business attire is divided into regular uniforms and special clothing. Unlike fashion clothing, which is willing to use innovative fabrics, uniforms generally choose conventional, mature fabrics. “Not many cutting-edge fabric products are used in work clothes. Basically, only good products will be introduced into production after market verification. We will encourage customers to try new fabrics, but in fact customers still tend to use conventional products. Easier to master.” Ding Li said.
In the uniform series, such as work clothes worn by bank, sales, promotion and other personnel, the requirements for anti-static, elasticity, color fastness, pilling and other indicators are very high. Commonly used fabrics include woolen, blended, pure Mao et al. In business suits, the proportion of traditional wool-polyester and pure wool fabrics is increasing, and some fashionable fabrics such as blends and spandex are added. This kind of clothing with new fabrics is more fashionable. Ancient costume fabrics are beautiful in shape and bright in color, but their lifespan is not as good as traditional fabrics and their life cycles are shorter. Banks, offices, institutions and other institutions still basically use suits made of traditional fabrics, especially high-end suits, which still use pure wool fabrics.
Warnier has long-term and stable cooperation with fabric suppliers, and rarely changes fabric suppliers. “Changing fabric suppliers will affect the stability of the product. If there is a replacement plan, it will usually be tested in small batches first, and then replaced after one or two years.” Promote in small quantities,” Ding Li said.
Engineering Clothing: Improve Technology Content
The main fabric in engineering clothing is cotton. Engineering clothing needs to be resistant to high strength and wear, and cotton is a better choice. For example, nurses’ uniforms have high requirements for cotton, and they use high-grade fabrics with warp and weft yarns and double warp and double weft.
Special clothing such as welder clothing and anti-static clothing are added with flame retardants, anti-static wires, etc. These additives also have a lifespan and will lose their effectiveness after cleaning to a certain extent. Nowadays, the technological content of functional fabrics is also improving, but the cost of high-end functional fabrics is very high.
Fabrics account for a low cost of the entire garment, about 20%. Fabric prices have fallen, which is still affordable for fashionable clothing, but there is great pressure on professional clothing, especially engineering clothing series. The main fabric of the engineering clothing series is cotton. In 2010, cotton prices skyrocketed, which had a very obvious impact on the engineering clothing industry.
Ding Li said that in order to deal with such a situation, Warnier has also considered discussing with customers in recent years about price reduction or using cotton to replace products. “But there are not many suitable substitutes. In the conservative thinking of the Chinese, customers can The work clothes you accept must contain cotton. Because cotton has the functions of moisture absorption, perspiration and breathability, it is indeed suitable for work.”
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