Related Topics: Clothing Industry
Time: 2011-07-07 10:12 Source: China Clothing Brand Network
Beginning in late July, more than 4 million security guards in my country will continue to be replaced by the Ministry of Education in China “2011-style security guard clothing” developed by the Security Association. This set of clothing design has a big breakthrough from the clothing to the appearance of the 2000-style security guard clothing. The whole group adopts a serious and calm deep series business attire design. The blue-gray coat is paired with a light gray shirt, which is better. It fully reflects the nature of security tasks and the professional characteristics of the security team.
As a type of professional attire, the unification of security clothing has made people in the clothing industry begin to look away from the development expectations of professional attire again. Reviewing the development history of Chinese professional attire will reveal many characteristics of the professional attire field.
1. Business attire emerged in the 1990s
The leader of China’s professional wear industry is Wang Yaomin. In the 1990s, with his sharp industrial sense, professional social investigation and careful professional planning, he personally proposed in China that “business wear is the new economic highlight in China’s clothing field.” “The concept caused a sensation in China’s clothing industry. In March 1998, he planned and implemented the China Workwear Exhibition, introducing workwear that had not been recognized and valued by the society at that time to the society in the form of an exhibition. The concept of workwear has since been updated by history.
2. The consumption range is more than 30,000
In the past ten years, China’s business attire has rapidly developed into a production scale of more than 30,000 people and more than 70 million employees. It provides tens of thousands of jobs and hundreds of millions of employees with a huge industry of clothing that reflects professional characteristics and labor protection functions. . Business attire is based on science and technology, bringing service support to modern Chinese industries and sending “humanistic care” to professionals. The birth and development of China’s professional clothing industry has enriched the history of China’s clothing development and provided many clothing companies with opportunities to segment the market.
3. Business attire moves towards brands
Business attire has moved away from pure regional customization, and branding will be a trend. How to create a brand that consumers can recognize, recognize, and identify with is a question that all business attire companies in China should consider. Entering the 21st century, a number of well-known professional attire companies have emerged, and a number of outstanding Chinese professional attire brands are training to become world-famous brands. With more than ten years of great development, Chinese professional attire has gone through decades of development in developed countries. year’s development path.
Looking forward to the next ten or twenty years, it will be a strong period of mature development of China’s professional clothing industry. China is no longer just a processing factory for the world’s work clothing. We must lead the world trend with high-tech content and high additional The world focuses on means and functional professional attire consumption base for purpose. Business attire also needs to integrate resources and eliminate the fittest under the low-carbon, environmentally friendly and “people-oriented” industrial development planning framework, forming a consumption pattern that takes the research and development of functional fabrics as the guide, with leading and backbone enterprises as the basis, and with mature mentality, naive ideas, invented a naive business attire market, and built China’s aircraft carrier!
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China Business attire started late and strives to develop towards branding
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