Related Topics: Textile News
Time: 2008-10-08 15:28 Source: China Silk City Network
Professional Wear, this is something that people will not even hear about more than ten years later Nouns that have never been heard of have now been poured into people’s lives all over the mountains and plains. When people walk into shops, banks, hotels and restaurants, and into government agencies, enterprises and institutions, beautiful professional uniforms, professional work clothes, and professional fashions come into people’s eyes, giving people a sense of novelty of the times and a sense of spirituality. and physical enjoyment. The tremendous changes in the dress code of China’s working class all illustrate the benefits and progressive effects brought about by reform and isolation. After the birth of the People’s Republic of China on October 1, 1949, the Chinese people devoted themselves to the construction of socialism with unprecedented enthusiasm.
The attire of Chinese employees in the early days of liberation was partly influenced by the Revolution of 1911. At that time, the Mao suit became the main clothing of Chinese rural women. After the founding of New China, it continued to be the professional clothing of officials. At the same time, some variations of the Mao suit, such as casual wear and youth wear that were simplified from the Mao suit, emerged one after another during this period and became the main component of Chinese professional clothing. In industrial and mining enterprises, work clothes made of canvas fabrics (commonly known as rest cloth) have almost become a symbol of labor and welfare across the country. During the Cultural Revolution that began in 1966, there were many “Left” trends of thought. The clothing world at that time was called the “grey”, “black” and “blue” eras, with many styles.
After the beginning of the Cultural Revolution, as the propaganda team took over agencies, enterprises and institutions, the team’s green uniform became a symbol of revolution, glory and nobility. The “Red Guard” attire, which combines green uniforms, armed belts, straitjacket shoes and cross-body bags, has become a popular trend. It is not only in daily life, but also in organizations, schools, construction corps, and literary and art groups. Clothes and coats were a kind of glory at that time.
During the ten years of turmoil of the Cultural Revolution from 1966 to 1976, China was not only in harmony with the international community in the ideological field, but also had no internal political exchanges in various fields such as economy and culture. “Leftist “The trend of thought has brought China to the brink of economic collapse. China’s clothing field has stagnated in design, production and popularity, and professional attire is out of the question.
In 1978, the Third Central Committee of the Eleventh Central Committee of the Communist Party of China The Plenary Session sounded the clarion call for reform and isolation. With the changes in people’s consciousness, the sublimation of aesthetic concepts, and the improvement of living standards, especially the influence of the world’s fashion trends after the reform and isolation, the dress of Chinese people has emerged. A colorful and lively scene. National leaders all wore suits to present at party meetings, taking the lead in the clothing reform of the people across the country. At the same time, the establishment of China’s special economic zones and investment promotion have attracted a group of people with traditional concepts and technologies. Foreign companies have entered rural areas in mainland China one after another.
The introduction of traditional technologies has also brought them new concepts and practices in post-professional attire, bringing a sense of novelty to Chinese industrial and trade enterprises. In response, the rise of China’s economy , enabling the rapid development of Chinese industries, the strengthening of corporate economic strength, the advancement of management concepts, especially the promotion of corporate CI systems, Chinese industrial and commercial enterprises began to have a need for professional attire. Therefore, in a basic sense, there is no change If China is closed, there will be no Chinese business attire.
In the late 1980s and early 1990s, with the development of China’s economy and the introduction of traditional management concepts, especially hotels and hotels, which were reformed and closed window industries, took the lead in implementing uniforms that were in line with international standards. Give the Chinese people a fresh feeling. Later, starting from my country’s more developed rural areas, especially the inland rural areas represented by Shenzhen, Guangzhou, Shanghai, Beijing, etc., as well as clothing companies in Jiangsu and Zhejiang, from design and manufacturing Starting from hotel uniforms, it gradually entered the field of professional attire. However, at that time, the traditional concepts of work clothes and labor protection clothing were deeply rooted. As a new concept of professional attire, there was no market yet. Many people had not even heard of professional attire. Most enterprises engaged in the production of business attire have vague ideas, lack of confidence, and are exploratory and low-risk.
At that time, there were only more than a hundred enterprises specializing in the production of business attire in China. March 1998 The whole country is paying attention to the China Workwear Exhibition and the First Workwear Design Grand Prix held in Tianjin. The landmark exhibition will cheer up the companies engaged in the production of workwear, and those who have never heard of the term workwear for the first time in their lives. People began to think that an unexplored virgin land was calling out to entrepreneurs, and business attire has since been pushed into the mainstream. The China Business Wear Exhibition has launched the concept of Chinese business attire in a comprehensive and systematic manner in China. The concept has since been updated by history.
Because of his great influence and shock, it has caused a violent reaction in the Chinese clothing industry, and those companies engaged in business wear production have been inspired. The social impact of the China Business Wear Exhibition And it spread in China’s clothing industry at a very fast speed, inspiring and driving thousands of companies to embark on the road of professional wear production. As of the second China Workwear Exhibition in 2000, the number of Chinese workwear companies had soared to more than 10,000. By the statistics of the third China Workwear Exhibition in 2005, the number of Chinese workwear companies had increased again, reaching more than 25,000, making workwear separated from more than 40 major categories in the clothing industry and becoming ��A booming industry. It is particularly important to point out that in recent years, a number of companies named after “XX Professional Wear Company” have sprung up like bamboo shoots after the rain – clear business purposes, clear professional qualities, and clear characteristics of the times, which illustrate the development of Chinese professional wear companies. We have reached a new realm and stage from autonomy to self-action.
Activities such as the “Second China Work Wear Exhibition” (“The Second China Work Wear Development Strategy Seminar”) held in Beijing in 2000 surpassed the previous one in scope and professional depth, and were of great significance to Chinese professional wear. The production, sale and use of clothing have greater guiding significance. With the rapid development of China’s economy, competition in China’s professional wear market has become increasingly fierce. Under this situation, China’s professional attire industry is also undergoing major changes, especially the emergence of industrial clusters, which has given people’s attention to the consumption structure of China’s professional attire industry, from development strategy to product segmentation. intention. Chinese business attire not only has room for development in terms of objective needs, but also has its rapid development in terms of objective applications. (Xinhua News Agency)
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