Foreword: The China International Fashion Week 2011 spring and summer series was announced and will be held in Beijing from October 24th to November 1st. With the conclusion of Fashion Week, the annual fashion awards are also partially announced. On this list, designers from the north have achieved a lot of fruitful results: Yang Ziming, Carben brand design director, won the “Golden Summit Award”, He Shujun, Kawen clothing design director, Zhao Yakun, Chaozhou Jianyi clothing design director, Answer Design director Liu Xing won the title of the 16th China’s Top Ten Fashion Designers, while Ruotishi directed by Lin Zihan and Yi Zhihui directed by Zhao Yizhou won the 2010 Women’s Wear Design Award… After the gorgeous fashion feast, we and The designers who have returned from glory discuss the harvest and summary of the fashion week trip individually. Therefore, we organized a series of salons called “Design Influencing China”, inviting award-winning designers from China International Fashion Week to talk about what determines the value of design, the strength of design in South China, the future of Chinese design, and gossip in the fashion circle.
Salon guest introduction:
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| He Shujun: The 16th China’s Top Ten Designers, Kawen Clothing Design Director |
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| Lin Zihan: The 9th China’s Top Ten Designers, Design Consultant of Ruotishi |
Moderator: Hello Sohu netizens, welcome to watch this issue trade interviews. Today we have invited two award-winning designers from China International Fashion Week (hereinafter referred to as Fashion Week) for our “Design that Influences China” themed salon. They will share with us their gains and conclusions from this Fashion Week. First, introduce yourself to the two guests. One is He Shujun, the design director of Kawen Clothing, and the other is Lin Zihan, the design director of Ruotishi. They welcome the two teachers.
He Shujun: Hello all Sohu netizens, I am He Shujun, the design director of Kawen Clothing.
Lin Zihan: Hello, I am Lin Zihan, the design director of Ruotishi Fashion Design Director.
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| Salon scene |
【Recall Fashion Week]
Lin Zihan: “E Banquet” expresses the e-commerce feast
He Shujun: “Boundless” tightens the shackles of wishes and thoughts
Host: Congratulations to the two teachers for winning the award at the Fashion Week. I also saw the videos of the works released by the two teachers at the Fashion Week online and thought they were very good. I would like to ask two teachers to introduce you. What is the source of inspiration for your show in this fashion week? What is the main style of work?
Lin Zihan: This time I represent the brand Ruotishi to participate in the fashion week. Ruotishi is an e-commerce brand. This brand does not have a physical store. All sales are online. Therefore, the theme of my work is called “E Banquet”. E Banquet represents the concept of e-commerce feast. The whole show is intertwined with high-tech elements, interpreting the concept of e-commerce feast from the shape and creativity. If the audience is concerned about this show, they will see that the final piece is a very long white wedding dress. In front of this dress is the LOGO of Ruotishi brand. I found an imported luminous material in Japan in advance. , when the model walks to the T stage and all the lights are turned off, the entire wedding dress glows when a beam of purple light is used to shine. In this way, the high-tech sense of e-commerce is highlighted.
Host: What about Teacher He?
He Shujun: This time I went to fashion week>
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During the entire event, I remember a very unforgettable scene. After the curtain call, I walked backstage and saw that more than a dozen of my assistants were so tired that they were all lying in an orderly manner under the wedding dress and fell asleep. , I recorded and took photos in advance, and recorded the scene at that time. When I saw one of their states, I was really moved to tears.
Host: In addition to embodying the designer’s own ideals, every big show is also the result of a team. It may have taken some time, and your moment of joy and ecstasy on stage has subsided. Now, you two, would you like to share with us what impact winning the award has had on you, your brand, and the industry?
He Shujun: I think winning awards is more about the promotion of the brand. When I was in Beijing, the media asked me, Mr. He, do you think winning or not is important? I feel that winning or not is not important, but more about the whole team’s learning in the process. In the past few months, the team’s cohesion has been tempered. After hard work, I finally got a certain recognition. I feel that it is natural to win. Winning a prize is very exciting, but it is not particularly accurate to regard winning a prize as a goal. I hope that such a platform is the promotion of the brand, this is.
The second is the learning of the entire team. In this process, the efforts of the entire team, including what they learned and saw after going to Beijing, are the same as our ordinary catwalks in the enterprise. It’s different, so I think it’s a kind of learning. Of course, winning this award is also a good brand promotion and brand publicity for the brand.
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| He Shujun and Lin Zihan |
Lin Zihan: I feel that after this show was completed, I was very moved. From the assistants I just mentioned, including some apprentices, from their work status, including their professionalism, their This form of investment moved me a lot. After I arrived in Beijing, my friends, media, audiences, organizers, and all the people who had given me help and support in Beijing gave me another kind of touch. I think this show is a summary of my 8 years from doing shows in 2003 to this year. I have been serving companies for the past 8 years. I have been exposed to different brands, various styles of brands, and various products. The show should be a summary of the many companies I have served in the past few years, and also an expression of my views on the popular trends in the Chinese women’s clothing market in recent years.
Moderator: It is a bit surprising to me that an online brand won the 2010 Women’s Wear Design Award. I think it is of great significance to the industry. Mr. Lin’s award can see the impact of online brands. The influence is gradually spreading.
Lin Zihan: Ruotishi is the first online e-commerce platform in China and the world to participate in China International Fashion Week. Ruotishi’s current operating situation in China is very good, and it has become a well-known Chinese online women’s clothing brand. I think that the first appearance of such an e-commerce brand on the China Fashion Week platform is a challenge to Fashion Week and a highlight of Fashion Week.
