Related topics: Clothing Industry
Time: 2011-03-30 19:17 Source: China Clothing Brand Network
1. In the new era, the cultivation of professional attire professional talents is clothing An important guarantee for the rapid development of the industry
The current situation of my country’s clothing industry: China’s clothing was one of the fastest-growing industries in the early 20th century. The average growth rate over the past two decades has reached 14.5%, 5 percentage points higher than the GDP growth of 9.5%: foreign exchange earnings from imports increased from US$708 million in 1978 to US$35.8 billion in 2000, accounting for one-sixth of the national total, a total increase of 50 times. my country’s clothing import volume has always maintained its leading position in the world, accounting for approximately 17% of the world’s total clothing imports in the same year.
As far as professional attire is concerned, with the continuous development of China’s industrial economy, the attire of unemployed people has evolved from a relatively large number of labor protection to today’s thousands of varieties for different industries. Challenges and opportunities faced by my country’s garment industry:
Challenges faced:
1. Intensified competition. With the development of the economy, the demand for high-end clothing in my country’s professional clothing market is increasing day by day. my country’s professional clothing industry is still meeting this level of clothing demand. Foreign high-end brands, high-end fabrics and accessories, production technology and equipment will continue to enter China from time to time. The Chinese market will face both domestic and international competition and challenges.
2. Speed up the survival of the fittest among professional attire companies. As competition intensifies, the frequency of survival of the fittest among international business attire companies will accelerate. Some mechanisms are inactive, and without innovative products, there will be a lack of market competitiveness. The crisis of enterprises relying on support will be alleviated, and some powerful enterprises that mainly focus on processing will find it difficult to adapt to the impact of the birth.
Opportunities faced
1. Further expand the entrance of professional attire. Since 1987, my country’s clothing imports have remained the largest in the world. After the establishment of the country, automatic quota restrictions have released the energy of enterprises that affect imports.
2. It is helpful to improve the competitiveness of professional attire enterprises.
Faced with such challenges and opportunities, the professional attire industry urgently needs primary education to cultivate outstanding designers and diversified talents in the clothing profession with innovative awareness and ability.
my country’s professional attire market has entered a period of low profits overall, but from a local perspective, there are still some professional attire companies that have made huge profits. Therefore, this leads to an interesting question, how can professional clothing companies improve economic benefits? The path may be different. The key is innovation and innovative products.
The basis of clothing designers is also innovation. It is an inevitable trend to integrate the practical value of business attire with fashion, culture, art and high technology. If business attire cannot keep up with the demand for fashion, it will not be criticized by enterprises. Favored by public institutions; if professional attire does not have a civilized grade, it will not be favored by white-collar workers; if professional attire does not have exquisite craftsmanship, it cannot become a high-quality product.
As a carrier of culture, the development of professional products is closely related to the depth of cultural heritage. The collaboration of business attire products is also the collaboration of brand culture, social changes and changes in aesthetic taste. This is the combination of professional attire. driving force for industry innovation. What kind of design culture is needed for the development of the professional wear industry? As a kind of fashion culture, fashion design is one of the important reasons for arousing people’s interest.
Although the development of China’s professional wear industry requires the promotion of fashion culture, the improvement of the national fashion concept, and the innovation of consumer lifestyles, it also needs fresh ideas and constantly innovative design culture to lead the market. This puts forward higher requirements for our professional education.
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