On August 28, Baoniao Group·Shanghai Baoniao Clothing held a grand “Workplace Rookie – BONO’09Professional Wear Fashion Conference” at Shangri-La, Beijing.
BONO takes “fashionable business attire” as its core concept and combines it through news release, business attire trend display and T-stage fashion release. The business attire with a conservative image has been given an elegant fashion turn.
Luo Fei, general manager of Baoniao, said at the press conference that the fashionability of business attire will be the development direction of the business attire industry. BONO is the first brand in the world to hold fashion conferences for business attire, and every press conference is It will lead the trend of fashionable professional attire through continuous innovation.
This release, with nearly 150 sets of clothing beyond imagination, conveys BONO’s understanding of “fashion” in business attire and its forward-looking grasp of popular trends. The popular trend exhibition is based on five major industry themes: fashionable workplace, business etiquette, business travel, functional environmental protection, and high-end workplace. It integrates fashion concepts and elements such as LOHAS and environmental protection into the design of professional attire. While summarizing conceptual trends, it also makes fashion concrete. down to the details of the clothing. BONO’s chief craftsman, Mr. Giovanni Neglia, one of the world’s top five craftsmen from Italy, sets up a crafting table at the popular trend site, blending fashion and classics to personally demonstrate the charm of clothing craftsmanship.
For the fashion show, BONO adopted four major release themes – transformational vitality, business style, World Expo outlook, and gorgeous bloom, covering the dressing needs of various industries and conveying the trend of professional attire. Through the use of gorgeous colors, we capture freshness and smiles in window service attire; we use structural techniques and high-tech protective fabrics to add a sense of authority and health care to business attire; we capture Chinese elements such as embroidery and hand-painting to integrate national culture and culture into Expo attire. Fashion touch points; the brilliance of technological sense adds a futuristic translucency to business dresses.
Liu Wei, artistic director and design consultant of BONO, said that fashion, technology, and environmental protection are the themes to be expressed in this release, and they are also the main popular trends in business attire at present. People-oriented environmentally friendly fabrics have become more and more popular in the market. This time, BONO business wear integrates fashion design with scientific and environmental protection concepts into the quality connotation of the brand. As an important part of the brand culture, this will lead the international industry. Decoration companies follow the trend of green and ecological consumption, making the brand everlasting in nature and green.
It is reported that after 9 years of development, Shanghai Baoniao Clothing Company has become one of the largest and most professional professional clothing design and production enterprises in the world. It enjoys a high reputation in the industry. BONO has also gradually become a high-quality customized industry in various industries. The brand of choice for clothing. The holding of the “Workplace Rookie” professional wear fashion conference demonstrated BONO’s persistence and pursuit in brand strategy, and at the same time, it has active and long-term significance in leading China’s professional clothing trends and consumption concepts. (Source of this article: NetEase Finance)
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