Chutian Jinbao News Picture: The clothing industry often includes large spaces (picture and text related) (Photo by reporter Wan Duo, intern Jin Xu)
Trainee reporter Yuan Qian
1 Sales backbone “solo” business venture
In 1995, after graduating from high school, He Chaogang went to Guangdong to work with relatives and friends, managing a warehouse in a furniture factory , because he was nostalgic for his hometown, after working for two years, he took a job and returned to his hometown in Xianning. In 1997, He Chaogang left Wuhan to find a job. In the large talent market, he was recruited into a professional attire customization company. “It seemed at the time that professional attire customization was a new industry, so I chose to enter this industry.” He Chaogang said that the boss of his company once opened a professional attire company in Shenzhen, and The business attire customization industry started in Shenzhen, so several years of working in this company gave him a deeper understanding of the business attire industry. “When professional attire customization first appeared, it was still a relatively new industry for ordinary citizens. Because many large units began to emphasize uniform dressing, gradually, wearing professional attire in formal occasions has begun to become a thing accepted by the public. .” He Chaogang told reporters that in the past, many units did not require employees to wear professional attire, but now many companies pay attention to the overall image, so they require employees to wear the same uniform, or to wear it in certain specific occasions. This makes the level of attention paid to professional attire also increasing year by year.
“The company attaches great importance to cultivating the sales team. I have also become a regional sales manager through my own efforts from an expert.” Recalling when he first entered the industry, He Chaogang said that because he did not understand the clothing manufacturing process very well. , especially the types of fabrics. When he first came to the company, he often learned from the designers. “At the beginning, I often confused the characteristics of the fabrics, so I often had problems when introducing them to customers.” Just one After many months of work, He Chaogang made a clear understanding of more than a dozen types of clothing fabrics, including what types of clothes they are suitable for, how to clean them, etc. “Although many fabrics are not used in professional attire customization, understanding some of them will definitely be helpful in current work.” He Chaogang told reporters.
In two years, He Chaogang was promoted from an ordinary salesman to a regional sales manager with good performance, becoming an indispensable member of the company.
Since 2000, the company’s development has hit a bottleneck. “The boss is unwilling to pursue change and innovation, and his positioning is not very clear. Whether it is a high-end suit or a lower-level waiter’s clothing, as long as there is an order, the company will make it.” In 2001, He Chaogang’s relationship with the boss With the same views and ideas, he has been looking for opportunities to cooperate. In 2002, He Chaogang submitted a job application to the company, got together with three friends, and opened a business attire customization company.
2 It seems easier than doing it
”Four of us, with a few thousand dollars, started our own business.” He Chaogang said that the four of them had no boss. , are all employees, one of whom is responsible for clothing design, and the other members have to contact customers and run sales.
The transaction that reminded He Chaogang deeply was a small order of more than 10,000 yuan that he personally entered. “The company I worked for before didn’t pay much attention to such small orders, and the sales manager didn’t need to run them personally. But now it’s different. All orders have to be done personally. No matter how small, it’s a lifeline to keep the company running. “When he completed the transaction, the company was still worried about the monthly rent. “This pot of gold was like a ‘timely rain’, which solved a hundred thousand urgent needs.”
Which industry does running sales mean? None of it is easy, especially for a small company like theirs. “When we first started, we could only start with small orders, including small orders that many large customization companies were unwilling to accept.” The personal connections He Chaogang accumulated while doing sales in his original company also provided him with the opportunity to start his own business. A lot of assistance, after going solo, many clients have had temporary collaborative contact with him. “The clothing industry seems easy, but you will find it is very difficult after entering the industry.” Business attire customization is different from ordinary clothing production companies. It pays more attention to marketing and design, and the consumption link comes second. Therefore, before placing an order and preparing for production, the quantity and dimensions must be compared. “When we produce 100 sets of clothes, we can’t guarantee that every set will be standard, but if there are cases where the size is not suitable, we are working hard to minimize it.” He Chaogang told reporters that this is the difference from ordinary clothing consumption, which must be customized. Customization, if there is an inappropriate environment, it will cause certain losses to the company.
3 Leverage the “City Games” to expand reputation
Since 2005, many professional clothing customization companies have appeared one after another in Wuhan, and He Chaogang’s pressure has also increased. “If we still stick to the old rules, the company’s performance will only get worse and worse.” He Chaogang discussed with several other partners and insisted on the original customization of higher-end business attire, and only accepted the production of suits for mid-to-high-end administrative personnel. “Basic business attire customization is uniform clothing for service staff. The ordering of these clothingThe quantity is large and it is easy to manufacture, but if you do not understand the company’s positioning, it will also be beneficial to the healthy development of the company in the future. ”
The Sixth Rural Games in 2007 was held in Wuhan. For many companies, it was very important to seize this opportunity to expand their reputation. He Chaogang was also pursuing opportunities, and he quickly returned. Beijing and other places contacted relevant departments and finally became the designated suit supplier for the City Games, providing nearly 300 sets of suits for the City Games. “Many colleagues are very convinced of our move, which has brought great development to the company.” It has had a very good impact and has gained a good reputation within the industry. “He Chaogang said, “The only thing I regret now is that we did not continue to do corresponding publicity work after this event was held. “After the event was completed, He Chaogang’s team did not focus on follow-up publicity. Instead, in order to relieve the pressure of consumer manufacturing, they spent a small amount of money and energy to expand the scope of the company’s processing plants, but there was no corresponding increase in orders. , which makes the company’s current development situation not close to its expected goal.
“The threshold for professional attire customization is very low. Every professional attire customization company develops slowly like a snowball. But to make the company bigger and stronger, more efforts are needed. “He Chaogang told reporters that his company’s next step is to create a successful business attire brand, with the focus on business attire style design and product packaging.
Author: Wan Duo Jin Xu
(Source of this article: Jingchu Net-Chutian Golden News)
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