As the cold wind of layoffs blows into the office, fresh printed patterns business attire may bring some joy to employees.
Author: The New York Times Alex Gorton Source: Fortune Times website
The first rose at the “Chelsea Flower Show” may be about to leave London and go to an unknown garden over the sea, but it is fashionable, just like it does every spring That will fill the gaps in the bamboo fence.
Of course, the combination of dresses and flowers is not an original concept, but they do have enough potential to outlast the strong evergreens, and this is true for spring and summer 2009. Accurately. From Nicole Farley to Moschino to Diane von Furstenberg, flowers were blooming all over the catwalk.
For example, London designer Edem likes to create scattered gentle flowers and tulips on body-con dresses and jackets; Duro O’Lowood likes to mix and match Chinese water lily prints with sunflowers; and Mike Smara’s floral suit, and exaggerated Dolce & Gabbana, which embellished its soft gray gown with three-dimensional animal designs.
Even menswear is showing up in this trend, with Etro, Paul Smith and Michael Kors all adding prints to evening gowns, jackets, cotton shirts and trousers.
An exciting return
But last year’s “flowers” are a little different, tailor-made gardeners say. Erin Mullerney, sales director of Browns store in London, said that because of the famous “R” word (yes, you guessed it, it means recession), this season’s “flowers” have “more modernity” “Edge” flavor. “Henry Holland embellishes shredded denim and slanted jackets with cartoonish oversized prints, while Edem displays digitally fabricated Monet-esque watercolors on cocktail dresses.”
“I want it to look. It looked like the cloth had been exposed to the sun and was ruined in a beautiful way,” Erdem explained. His creative prints come from Peter Brook’s 1970s work “A Midsummer Night’s Dream.”
“Whether it is in art or fashion, flowers have always expressed a kind of vitality and inner enthusiasm,” Duro Aurowu said, “They add an element of life and pleasure to the wearer, And in women’s clothing, this is very important.”
“Flowers are essentially feminine,” Diane von Furstenberg added, “their color and the longevity they give people awareness, making it a source of inspiration.”
“‘Back to nature’ means considerable healing effect,” said Bridget Cosgrave, director of fashion and merchandising at Matches store in London. “Flowers are in The winter months are exciting, but they have to be worn in new ways to look current.”
Relieving people’s stress
In fact, the problem with flowers is not their creativity, or lack thereof, but that they provide a counterpoint to another dominant trend in the industry: the recession leading to the demise of business attire.
As the cold wind of layoffs blows into offices across the country, wearing casual work clothes is no longer appropriate. What is appropriate is clothing with clear edges, rough lines, and loose structure, which at first glance looks like business formal wear.
“Clothes that show optimism and vitality provide a positive alternative to the dull colors and harsh styles of recession-era clothing.” Laura Labierstier, brand clothing buyer at Selfridges department store, said. At a fundamental level, flowers relieve people’s daily stress.
Consumers are the only proof of purchase. “Sales are strong,” says custom shirtmaker Emma Willis. “We launched a floral line two years ago and sales are going faster than ever this year. Men’s shirts are selling as fast as women’s.” Browns, Selfridges and Harvey Nichols all pointed out that floral patterns are on trend, while busy cash registers confirmed that Gap, See by Chloé and Oasis’ collaboration with Liberty print shop is a success.
In fact, Liberty printed fabrics are undergoing a huge renaissance, with department stores launching a total of 14 printed fabrics designed by Grayson Perry and Michael Angoff for this spring.
(Source of this article: NetEase Business Channel)
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