——Wang Yaomin, President of China Professional Wear Industry Association, talks about China’s professional attire market
http://www.texnet.com.cn 2011-06-21 08:33:18 Roots ：China Textile Network Collection
Business News on June 21
1. China’s professional wear industry is moving steadily and healthily towards the goal of sustainable development.
The landmark China Professional Wear Exhibition was held in Tianjin in 1998, which shocked the Chinese clothing industry. Professional attire has since become elegant, and the concept of compulsory clothing has been updated by history. Due to the influence of the China Workwear Exhibition, since 1998, professional wear companies have sprung up all over the country. At present, the total number of professional clothing companies in the country has soared from a few hundred before 1998 to more than 30,000. The professional clothing exhibition has opened up a new industry. Especially with the take-off of China’s economy, the development of China’s professional attire has a strong spiritual demand. Seizing this historical opportunity and finding space for self-life and development in economic development, China’s professional clothing industry has carved out a path of self-development in the market economy and market regulation. This is the most precious spiritual wealth in the history of China’s clothing development. . After more than ten years of development, we already have a number of unique brands in the professional wear industry – China’s top ten leading brands, China’s top ten brands and other industry-leading companies have emerged from time to time. A group of strong, reputable, quality Excellent and sophisticated professional attire companies stand out. Especially in East China, South China, Central China and North China, many companies have completed their initial accumulation, moved to the stage of large-scale and modern production, and are entering the international market. In addition, the professional attire industry has also received attention from various places, and a number of professional attire industry clusters are being nurtured and formed. Some major garment provinces have established the industrial revitalization goal of developing functional professional clothing, affirmed the strategy of using leading professional clothing enterprises to drive the regional professional clothing industry as a regional economic development strategy, and implemented a new round of industrial revitalization planning. These have provided great opportunities for Chinese industries. The take-off of the decoration industry has created excellent external conditions. It can be said that China’s professional wear industry is moving steadily and healthily towards the goal of sustainable development, and the future is very broad.
2. The integration of capital and technology, changing the development mode, and bringing the entire industry into healthy competition
At present, the development of the professional wear market can be said to be very dramatic. The reason why I say this is that, first of all, China’s professional wear industry is an early market-oriented industry, which basically relies on market accumulation to gradually develop. The proportion of small and medium-sized enterprises and the private economy accounts for more than 95% of the entire industry. After more than ten years of rapid development, the professional wear industry has made great progress in terms of total volume and scale. However, from the perspective of overall development, the industrial structure still needs to do a lot of tasks from quantitative expansion to qualitative improvement, and resources have not yet been invested. The stage of industrial upgrading and changing development methods that are integrated with technology. Especially because the development of business attire companies is uneven, a few companies have low starting points, small scale, relatively concentrated, low corporate quality, high consumption costs, lack of resources, and the internal and intensive economic growth model has not been basically changed. Since the development characteristics of these small, scattered and miscellaneous products have not been fundamentally changed, the guiding role of existing industrial policies and the focus of key professional wear areas are not high; high-tech professional wear products are difficult to be accepted by the market, and market cultivation and expansion It requires external assistance and support from enterprises in related industries; it is also difficult to obtain effective support from public service platforms due to financial pressure, technological change, and technological innovation. Therefore, these are the deep-seated reasons that lead to violent market movements.
Secondly, due to the low entry threshold for business attire companies, chaotic market prices, cheap competition, and disorderly competition have also led to extremely uneven development of the industry. Therefore, focusing on solving a series of issues such as the selection of development directions, determination of technological paths, acquisition of innovative resources, and cultivation of innovative talents, and accelerating the speed of corporate transformation are the only ways for our professional attire industry to enter healthy competition.
3. Focusing on developing new functional fabrics is a prerequisite for the development of the professional wear industry
At present, the new functional fabrics developed by professional wear companies are mainly divided into three categories: one type is comfortable fabrics, one type is safety fabrics, and the other type is protective fabrics. Comfortable fabrics require excellent pressure comfort, tactile comfort, thermal and moisture comfort and other comfort properties; safety fabrics include antistatic, bulletproof, and puncture-proof products; protective fabrics include heat insulation and radiation protection Type, anti-corrosion type, impact resistance type, flame retardant type, antibacterial type, anti-biochemical type and other protective functions. At present, many well-known global fashion brands have begun to try to add technological elements to ordinary clothing, making their high-end price-level clothes more high-performance. Therefore, as China’s professional attire industry deepens the implementation of the people-oriented consumption concept and adapts to the increasing special needs of various industries for professional attire, many scientific research institutes and professional attire consumer companies have increased the research and development of professional attire materials. We have invested in research and industrial development of fabrics suitable for industry characteristics and functional protective fabrics such as anti-static and flame retardant, and some product technologies have reached the international advanced level. In particular, high-tech materials such as functional fibers are introduced into the field of professional clothing protection, and cutting-edge technologies are transformed into application technologies, focusing on aviation, navigation, metallurgy, electric power, petrochemicals, etc.In the next ten years, we must do a good job in the well-structured industrial chain, especially by taking advantage of the great opportunity of the implementation of the national textile revitalization plan, actively integrate resources inside and outside the industry, develop a low-carbon economy, vigorously develop and develop environmentally friendly products, and China’s professional clothing industry has established itself as the world’s production base for environmentally friendly clothing and ecological clothing.
The fourth is to go international, manufacture Chinese business attire products, form a leading product with products as the backbone, and form an industrial chain cooperation system that connects upstream and downstream, and connects left and right. China’s professional attire industry is small, fragmented and weak. At present, there is no brand that is well-known in China or even the world. To this end, in the next ten years we will vigorously establish a value system for professional attire, establish the values of the professional attire industry, and increase the social contribution rate of professional attire. Centering on the industry values of “scientific development, effective supply, and efficient service”, we will establish a leading product industry chain with products as the backbone, with traditional technology and technology, advanced design concepts, and reasonable industrial structure.
The fifth is to cultivate professional attire clusters, form a network of consumption clusters across the country, and establish a positive industry of professional attire with Chinese characteristics in a good and fast environmentally friendly framework.
7. In the face of fierce market activity and difficulties encountered, enterprises should assess the situation and face it calmly. In recent years, business attire enterprises have encountered many problems in fulfilling social responsibilities, such as employee safety issues, employee vacation issues, and rising prices. Wage issues, improved benefits, improved accommodation environment, etc., have increased corporate costs. These are thresholds that business attire companies cannot bypass as national laws and regulations continue to improve and under the pressure of international public opinion. Therefore, in the new round of economic growth, if Chinese business attire companies want to develop and standardize, they must actively create conditions to strengthen themselves and develop themselves while fulfilling social responsibilities. Specifically speaking, it is necessary to speed up the adjustment of industrial structure. Accelerate the integration of external resources in the industry, allocate resources according to the industrial chain, focus on developing leading brand enterprises, give full play to the radiating role of brand enterprises, attract small and medium-sized enterprises to gather around leading brand enterprises, and promote social cooperation; encourage enterprises to merge and reorganize, through mergers or acquisitions Expand the scope of the enterprise through mutual equity participation and other methods to form a unit of interests, and avoid excessive market behavior by clearly diversifying the direction of product development. At the same time, according to the principle of product segmentation, four major production systems of uniforms, workwear, special protective clothing and professional fashion have been established to create a flexible supply and demand mechanism for procurement, collective purchasing, and market wholesale.
Second, we must speed up the cultivation of leading brands and regional brands in business attire, and by expanding the influence of these brands, promote the development of small and medium-sized enterprises from centralized collective consumption operations to brand joint operations, unify consumption standards and operation management, and achieve the goal of realizing the industry In-depth resource integration creates conditions.
Third, we must accelerate the independent innovation of enterprises and form an independent innovation mechanism for enterprises with fabric research and development and high-tech clothing function research and development as the main development directions. It is necessary to give full play to the functional role of research institutes and research institutes, strengthen cooperation with colleges and universities, strengthen cooperation between fabric companies and clothing consumption companies, research and develop low-carbon clothing, and establish and study systems that adapt to the consumption, sales and consumption of low-carbon clothing. A virtuous cycle atmosphere.
Fourth, we must complete the industry competition sector pattern of R&D, design and production segmentation as soon as possible, change the situation of large and comprehensive enterprises, and small and comprehensive enterprises, correctly understand the relationship between becoming bigger and stronger, strengthen competition within the industry, and form a healthy Industry and regional layout, complete the overall upgrade of the professional clothing industry chain, develop towards a proactive, cultural, rational and scientific industrial model, forming a healthy expansion of the industry.
In the field of five-step professional attire, we actively explore and promote leasing, cleaning and sales methods, encourage the waste of resources, advocate cultural consumption and excessive consumption, establish consumption methods that waste resources, actively learn from foreign traditional experiences, and adopt professional attire with Chinese characteristics. On the road to development, good words take the lead, fast words lead the way, complete the road of industrial upgrading as soon as possible, and work hard to achieve the grand goal of the rapid development of Chinese professional attire!
8. Mutual understanding and accommodation between supply and demand
Business attire is the expression of the corporate image, and it is also the “protective clothing” that ensures the safety and health of corporate employees in their personal work and consumption. Therefore, it is very practical and important for enterprises and institutions to use what criteria to choose professional attire and what criteria to choose consumer manufacturers. We believe that the criteria for companies to choose professional attire should first be based on the principles of “safety, health and people-oriented”. We must abide by the principles of practicality, practicality, and fashion, and take into account price factors. At present, there is a bad tendency in the selection and promotion of business attire in enterprises and institutions, which is to purely consider the price factor and bid at a low price. In fact, you get what you pay for. As a business attire, its fixed cost is 130 or 40 yuan for a set of general work clothes, which is a reasonable price, and 180-200 yuan for more functional work clothes is a reasonable price. If you insist on a company to fight for the lowest price, you can only It forces companies to make a fuss about raw materials and auxiliary materials. Especially for professional wear with special protective functions, if you blindly pursue low prices, it will inevitably lead to “sufficiency” of successful use, which is a trap for both buyers and sellers. As a buyer, you must be meticulous, and more importantly, you must consider that the product you buy is “business attire” rather than a “clothing”. Products should be purchased according to the selection route of “function, quality, style, price”, and at the same time, consumer enterprises should be selected according to the principles of “honesty, trustworthiness, strength, and good after-sales service”.
This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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When purchasing products, you must choose products based on the selection route of “quality, style, price”, and at the same time, you must choose production companies based on the principles of “honesty, trustworthiness, strength, and good after-sales service.”
This article is copyrighted by Guerlain Business Wear. Please note when reprinting Please indicate the source, thank you for your cooperation!
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