Recently, the internationally renowned clothing brand Roman Saga held a high-profile custom-made tasting event called “The Return of the King” at Daqing’s Oriental Mingyue Business Hotel. This can be described as a high-profile event for the fashion industry in Daqing, and it can be described as a grand occasion. Unprecedentedly, many leaders from various industries attended the event. This event of the Roman Family introduced an upsurge of low-level customization to Daqing. The novel concept of the Roman Family to create exclusive “battle suits” for the kings of the “Iron City” brought great excitement to Daqing. The people of Daqing brought an unprecedented experience, and it was also a feast presented by Bank of China to the super VIPs in the Daqing area. Now that the event has been successfully concluded, the editor is fortunate to be able to invite Mr. Mo Juefan, President of Roman Maison, and the guests attending the reception for interviews.
Editor: Hello, Teacher Mo, we saw that this event of the Roman Family is very innovative. The reception staff are all dressed in ancient Roman styles. Are these related to the theme of this event “Return of the King”? ?
Mo Juefan: It can be said that there is a certain connection, because the reception invited are all political dignitaries, leaders and industry elites from all over the country. They can be called “kings” of all walks of life. The reception staff were treated like ancient Roman soldiers. The “war uniform” style that they have swept across the Apennine Peninsula to welcome guests not only echoes the theme of our cocktail party, “Return of the King,” but is also in line with the humble status of the guests.
Editor: At present, there is still a lot of room for high-end customization in the international market. Many international clothing companies want to get involved. Mr. Mo thinks what are the unique characteristics of Roman Family’s high-end customization services?
Mo Juefan: Yes, currently, in addition to the “royal tailoring” promoted by the Roman family, which is 100% imported and customized, several international brands such as Dunhill and Ermenegildo Zegna are also competing for this high-ranking “scepter” in the fashion world. Whether it is workmanship, fabrics or services, the Roman family never lacks characteristics. In terms of craftsmanship, the Roman family has a history of hundreds of years, and the inheritance of craftsmanship over the past century is incredible. In the early days of its establishment, the Roman family served the royal family. It can be said that the concept of luxury and noble clothing has been deeply rooted in the bones of the Roman family. In terms of fabrics, the Roman family selected fabric suppliers at the top of the global pyramid: Zegna, Guabello and Lanificio F.lli Cerruti, fabric suppliers purchase beautiful slave wool from Australia, mohair from South Africa, and cotton from Egypt. All fabrics are natural and environmentally friendly to ensure that each product has high quality and comfortable touch; in terms of service, The biggest difference from ordinary customization is that the customization of the Roman family is not the work of one person or a workshop. For each owner, a professional team uses traditional craftsmanship and modern technology to provide “one-line” services. In addition, the Roman family has world-class body physiologists, and uses traditional computer data processing technology to compare and analyze the “body measurement data” with nearly 10,000,000 body shape data, and make partial corrections to the appropriate body shape data, thereby maximizing the improvement. The “measurement error” is reduced, and the fit can be guaranteed with only one measurement.
Editor: “It’s you” is the advertising slogan of the Roman family. Can Mr. Mo briefly explain to me why “customization is the realm”?
Mo Juefan: In Italy, only the royal family and nobles can enjoy customized services. This is first and foremost a status. In today’s society, high-end customization services are targeted at successful people such as market elites and celebrities. The reason why they are called successful is not only their economic performance, but also their taste. Rich people can buy cars and villas. , but you may not have the idea to consider and decide the details yourself to customize suits and dresses. Therefore, the Roman family is positioned as a high-end group. In the process of realizing their self-worth, these people have reached a level far higher than ordinary people, which complements the advertising concept of the Roman family.
Editor: The Roman Family has achieved remarkable results since it entered the country. Mr. Mo, can you briefly talk to me about the past achievements of the Roman Family and reveal your future development plans?
Mo Juefan: It has been seventeen years since the Roman family entered China in 1994. During this period, it provided ceremonial clothing for the “Beijing Guoan Football Team”; participated in the “Bell Ringing Handover Ceremony” of Hong Kong’s return; and participated in the 50th anniversary of the National Day. Costume design; provided funding for the “Forbidden City Concert of the World’s Three Greatest Bass”; participated in the filming of the film “Destiny Calls Transfer” and served as the film’s clothing provider; also won the “Professional Wear Clothing Enterprise” and “Beijing Professional Clothing Designated Consumer Enterprise” and other honors… Of course, these achievements belong to the past, and the Roman family will also focus on the future. Now we have opened a flagship store in Beijing Huamao Center, and have also opened counters in major shopping malls, such as Daqing New Mart. In the next few years, Roman Maison will move forward steadily and bring the customization trend to all parts of the country. .
Editor: In addition to Mr. Mo from Roman Family, we are also fortunate to have Mr. Shao, general manager of Daqing New Mart of Dashang Group. Hello, Mr. Shao, for now, among all shopping malls in Shenyang, New Mart is the strongest brand. So in your opinion, what are the advantages of Roman Maison among the same brands of clothing?
Mr. Shao: Due to its high cost performance, Roman Family’s advantage in brand clothing is self-evident. International garment manufacturingThe technology has a short development time and is not yet mature. However, the high-end customization of Roman Family is purely domestically produced, using all imported environmentally friendly fabrics. Both the workmanship and fabrics are first-class, and the price of Roman Family is also relatively moderate among brand clothing. , can be said to be good value for money.
Editor: How does Mr. Shao view the development of high-end customization in the country? How do you think the competitiveness of Roman Maison’s high-end customization is?
Mr. Shao: At present, the development of low-level customization in the international clothing industry is still in its early stages, and the service targets are also high-end people. However, as we all know, China’s status in the world is getting higher and higher, and its development is getting faster and faster. With the world’s best market foundation, low-level customization will definitely become a big cake after it matures. The competitiveness of the Roman family cannot be underestimated. If the Roman family can maintain this development momentum, it will become a big winner in sharing the cake in the future.
Editor: In addition to the two bosses, we also invited an on-site guest. Hello, Mr. Zhang, you have experienced the body-measurement service of Roman Maison’s advanced customization on-site. Can you briefly talk about your feelings when you had the body-measurement?
Teacher Zhang: Speaking of which, I really didn’t get used to it for a while when the measurer knelt down to measure the body. Does the Chinese understand kneeling differently from the Chinese? However, Roman Maison’s measurement service is really professional. Before, I understood that customizing a garment requires multiple measurements before and after, but Roman Maison can guarantee a good fit with just one measurement. This adds unnecessary trouble to our customers. Saves time and trouble.
Editor: I just saw that you have pre-ordered on site. What prompted you to make a purchase decision so quickly?
Teacher Zhang: If you order now, you will get a shirt for free. How can you miss such an affordable thing, haha. The second thing is that I am really tempted and want a professional designer to tailor-make an exclusive and lucky “war suit” for me. What I will understand at the Roman Maison reception tomorrow is refreshing. The brand’s situation is indeed extraordinary!
(Source of this article: NetEase)
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