The role of business attire Establishing corporate image Companies, like people, have an image problem. These images may be high-rise buildings or advertisements all over the mountains and plains, but the corporate image can be vividly displayed anytime and anywhere. First of all, it is the image of employees. It can be imagined that a group of people with low quality and dirty clothes will be in harmony with the hardware environment even if they live in luxurious high-rise buildings. This is why some high-end hotels have to write this sentence The reason: “Disgracefully dressed, no entry allowed.” It can be seen that the abstraction of an enterprise is first of all the abstraction of people! Improving corporate cohesion People are active corporate resources, and they are also the only resources that can self-regulate production efficiency. Only when an enterprise is united and united can it fully utilize its human resources capabilities. Therefore, in order to improve corporate efficiency, priority must be given to improving employee cohesion. When employees of a company are proud of their company and feel that the company cares about their own interests, they will naturally strengthen their centripetal force towards the company. Good business attire can positively enhance corporate pride and show the company’s concern for the interests of its employees. Create a unique corporate culture Although business attire belongs to the scope of visual identification (VI) in the corporate image identification system (CIS), clothing is worn on people and can also reflect the spiritual style of employees and reflect the cultural connotation of a company. , this is one; second, the design of unique business attire can also reflect the company’s values. For example, dark colors and traditional business attire can reflect the company’s steady style, while business attire with bold colors and styles can Reflect the innovative spirit of the enterprise, etc. By seeing the clothing, words and deeds of company employees, you can see the shadow of a company’s leadership and get a glimpse of corporate culture. Standard employee behavior: No matter what employees are doing when they are off work, as soon as they put on professional attire after work, employees can immediately realize that they have entered a working state. If the company can appropriately link professional attire with employee behavior, the process of wearing professional attire will be It is equivalent to a “pre-job meeting”. To improve a person, first change his confidence, and then change his behavior. This is a very important method in corporate employee behavior management. ◎How many people are concerned about professional attire? A survey result shows that 65% of people have a “will actively participate” attitude towards professional attire, 28% said “anything is fine” about professional attire, and only 7% think that professional attire is professional. Pretend “there’s no need to think.” It can be seen that 93% of people pay more attention to their professional attire. ◎Types of professional attire From an industry perspective, professional attire can be divided into clothing for office staff, clothing for service staff and clothing for workshop workers. From a product perspective, business attire can be divided into suits, costumes, jackets, Chinese (Western) clothing, uniforms and special clothing, etc. Suits and fashion suits are generally suitable for office workers, and sometimes service staff can also use them. Jackets can generally be used for workshop work or outdoor service personnel. Chinese (Western) style clothing is generally suitable for use in indoor service places with a civilized atmosphere. Uniforms are generally worn by security guards and other personnel. However, the State Council now has strict regulations on the style and use of uniforms, which requires attention. Special clothing is used in situations with special requirements at work, such as anti-static, fire-proof, oil-proof, etc. Fumin Editor gila
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