China’s Professional Wear Development Strategy Seminar was recently held in Tianjin. Thirty well-known business attire companies from all over the country gathered together and expressed their opinions on summarizing the development experience of the past ten years and the development strategies for the next ten years. The seminar was open-ended and showed the concern and expectations of the vast number of professional wear companies for the development of the industry. The following are excerpted key points of the speech——
Liu Sijie, General Manager of Henan Longqingxiang Clothing Co., Ltd. Professional Wear Customization As a garment with special functions in the period, professional formal attire is fit, beautiful, and exquisite, which indirectly reflects the strength and strength of the wearer’s unit. Location and physical presence. In the context of China’s rapid economic development, the professional formal wear market formed by various types of government agencies, state-owned enterprises, institutions, private enterprises and other consumer entities has grown rapidly. The professional wear business has attracted much attention from clothing manufacturers due to its large number of pairs of orders. favorite. When small quantities of ready-made garments could not meet the increasing demands of the business attire market, tailor-made business attire companies began to emerge. Unlike tailor shops, large-scale tailor-made business attire companies incorporate more design elements and professional clothing technology. Professional designers design styles according to the requirements of customer units and carefully manufacture them through multiple processes. Due to the personalized style and design elements given to the clothing, the cost of customizing professional formal attire is also higher. Tailor-made operating procedures are quite complex. First of all, it is necessary to set up professional measurers and clothing consultants to measure the employees of the customer unit. According to the professional nature of the customer unit and each customer’s position, skin color, body shape and other characteristics, carry out clothing guidance and size measurement, and distinguish the characteristics of the customer unit. Make a request, select the fabric, decide on the style and other details. Then, in the professional garment workshop, the craftsman checks the relevant data, uses cardboard to make a pattern, cuts the fabric, and makes the garment blank through a special process. Then the customer is asked to try it on and it is repaired again, resulting in a semi-waste product. After a series of procedures, the first delivery is made to the customer unit. Tailor-made business attire has enabled clothing manufacturers to change the previous numerous and small-volume consumption methods. The small-batch, multi-variety quantitative consumption methods are becoming increasingly mature. Wu Ping, general manager of Ningbo Andingniao Professional Clothing Co., Ltd. Ten years of reflections In the past ten years, Chinese professional attire has developed from confusion to independence, from independence to self-reliance, and has developed into a new historical stage. After ten years of market baptism, although the number of professional attire companies has increased, the number of professional attire brands has increased, the professional attire consumption market has expanded, and the impact of professional attire on people’s lives has deepened, the crisis in the development of the professional attire industry has also accumulated and intensified. . Facing the increasingly severe competition, we must vigorously explore the following aspects in the future: 1. Business attire is developing in the direction of branding and internationalization, and brand management has become the top priority of corporate operations. Enterprises should aim at the international market, organize production and manufacturing according to international professional attire standards, become high-standard professional attire recognized at home and abroad, and constantly increase added value. At the same time, they should go abroad, learn to live in the international market environment, and learn the traditions of international brands. Governance philosophy. 2. Continuously adapt to the needs of urban fashion. Nowadays, the cooperation between all walks of life is becoming more and more detailed, and people rely more on their own occupations to live. Professional clothing must conform to the trend of industry cooperation toward professional development. All industries cannot be made of white shirts and white shirts all the time. Black suits should allow the differences in each industry to be reflected through their respective clothing. In particular, with the continuous emergence of a new generation of work and lifestyle, people are dressing more casually, seriously, and casually. Traditional professional formal attire has been greatly challenged. Therefore, how to make personalized, stylish, and fashionable professional casual clothing absorb the new The generation of business attire consumers will be a topic we will continue to study in the future. 3. Display technological elements from time to time to ensure that fabrics and styles keep pace with the times. Due to the different characteristics of each industry, the improvement of the technological content of clothing fabrics and the application of modern craftsmanship, the functional requirements of business attire are also changing. Professional attire should not only meet people’s clothing needs, but also fulfill the functions of preventing and treating occupational diseases and protecting the body. Li Liangbo, General Manager of Wenzhou Bawanghua Garment Co., Ltd. Industrial Innovation Thoughts Professional attire should innovate in at least three aspects: Information communication. The application of new fabrics and technologies is constantly improving, and the concept and design of professional attire are closely following the international trend. The current trend is that business attire becomes fashionable, casual, and personalized; work attire pays attention to safety, environmental protection, comfort, and beauty; official attire evolves from solemn to Loosely develop toward affinity and humanity. Market news is opportunity, and our news comes from suppliers of surface excipients and the marketing army of Wenzhou merchants outside. Noodle and auxiliary material manufacturers conduct market surveys and forecasts of international popular trends every quarter. The accuracy rate is very high. In addition, close communication with peers, including exchanges on production technology, equipment technology, and corporate talents, all become the basis for us to obtain information at all times. main channels. Resource Integration. The separation of production and marketing, business outsourcing and other resource integration have formed a trend, defining the core of operations in product design and development. With the gradual upgrade of professional cooperation in the apparel industry, cooperation with various professional companies has become a trend.��, if resources are integrated, it will inevitably become a tributary of the industry. Cooperation between enterprises should be win-win. Only competitive cooperation can ensure that the rules of the game are not violated and destroyed, otherwise it may lead to “life or death”. Regional cooperation. Strong brands continue to emerge, business attire companies will gradually establish their own market positioning, and downstream companies will establish interactive relationships with downstream companies and professional institutions; industry intermediary organizations will play their role, and market order and industry standards will continue to improve; some advantageous companies will create China’s famous The professional wear brand plays a leading role in the industry and has begun to enter the international market. For small and medium-sized enterprises, they should use their unique advantages to carry out industry segmentation and concentrate their advantages to enhance their competitiveness in participating in the market and receiving orders. This article is copyrighted by Guerlain Business Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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